Los Angeles Social Media

Karen S. Scrivano

**** ****** **., *** *** Los Angeles, CA 90028 917-***-**** *****.*.********@*****.*** Highly experienced marketing professional with a diverse portfolio including local and national clients. Proven expertise in executing data driven campaigns and leveraging various CRM platforms, while incorporating digital strategy, marketing automation, SEO, SEM, email marketing, to drive client engagement and retention to generate measureable results. Well connected in the media industry with relationships at companies such as ABC, Inc., and KTLA.

PROFESSIONAL EXPERIENCE

CALAHAN KOOMERA, Sr. Brand Strategy and Marketing Manager, Los Angeles, CA Feb 2024- present

Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, PowerPoint presentations, digital, and video assets.

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.

Monitor social media trends and adjust strategies accordingly to create effective campaigns with a high ROI.

Routinely use CRM tools such as Salesforce to forecast budgets and maintain a large network of clients and media contacts.

Leveraging media contacts at ABC Inc. and KTLA to create brand awareness in local and national markets.

Determine effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

RADANCY, Marketing Account Director/Customer Success Manager, Los Angeles, CA Jun 2021- Jan 2024

Lead brand strategy by developing and executing comprehensive programs and campaigns across various digital platforms.

Provided main support for client events, including follow up reports detailing client engagement, and ROI regarding client budget increases.

Conducted data analysis, including programmatic jobs, SEM, programmatic display, and job boards to extract insights to enable the development of actionable solutions and optimize performance to meet KPIs for branding campaigns.

Presented ideas and final deliverables to internal and external teams, and communicated with senior leaders regarding marketing programs, strategies, and budgets.

Supported sales department directly by providing statistics and trends to retain clients in the legal field, healthcare, automotive, retail and entertainment by creating specifically tailored campaigns to address outreach needs, social media campaigns with an emphasis on SEO. SOCALGAS, Account Manager, Sr. Marketing Communications Advisor II, Los Angeles, CA Dec 2019- Jul 2020

Promoted diverse marketing campaigns involving social media, collateral and direct mailers.

Spearheaded local outreach events and worked with cross functional divisions to ensure that effort was sufficiently supported and promoted by leveraging my contacts in various media companies.

Provided strategic input for mass marketing rebranding campaigns by analyzing data reports and crafting POVs for management.

Conceptualized and executed multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. KTLA, Digital Account Executive, Los Angeles, CA Mar 2017- Dec 2019

Implemented marketing and sales strategies for cross platform campaigns across various tv and digital properties.

Generated significant client revenue list for tv and digital space, including video, high impact and targeted social extensions.

Targeted specific demographics through the use of SEO and SEM campaigns for local and national brands, with a concentration on healthcare, law and retail clients.

Executed successful branded behaviorally targeted creative content/native ads, and managed Kepler tests for performance.

Handled pre sales and post sales performance, as well as meeting and exceeding KPIs according to campaign goals.

ABC INC., Account Manager, Digital Sales Planning, Los Angeles, CA Oct 2012- Feb 2017

Applied strong analytical and quantitative skills to define key objectives for winning business in the digital space.

Spearheaded social campaigns and created content for brands on platforms such as IG, FB and X (formerly Twitter).

Utilized CRM programs such as Salesforce and HubSpot to manage inbound marketing and sales alignment.

Analyzed forecasting reports to prevent oversell situations and created an internal rate card.

Managed cross platform campaign planning from pre and post sale.

Interfaced with the Marketing department to create content for sponsorships, including native and social executions.

FUNCTION X AND AFFILIATES, Sales Service Executive, New York, NY Apr 2008- Sep 2012

Developed strong relationships with clients, managed inventory, and planning of campaigns for tv and digital.

Stewarded campaigns and recommended tactical changes to maximize performance as well as up-selling clients.

Managed the marketing department to develop decks and ideas for the Sales Department for national and local accounts.

Digital Sales Planner

Served as a key member of new initiatives and presented strategic recommendations to obtain additional clients.

Determined which tactics and targeting should be utilized based on media briefs and RFPs. EDUCATION

New York University, B.A., English and American Literature New York, NY SKILLS

SEO, SEM, SaaS, B2B, B2C, Email Marketing, CRM, Wireframes, Google Analytics, AdWords, Programmatic Jobs, Programmatic Display and Retargeting, Multi-touch Attribution, Marketing Mix Modeling, Salesforce, HubSpot, Excel, Microsoft Word, Strategy, PowerPoint, Forecasting, Planning, Selling, Multi Media Knowledge, Kepler Tests, FreeWheel, Insights and Analytics, JIRA, Dealmaker, Dashboard, MediaVisor, Comscore, Yieldex, Nielson, VCI, Outlook, Donovan, and MRI. Proficient at typing.

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