On-Site Senior Designer

Michael Garcia

785-***-**** ***********@*****.*** New York, NY

Portfolio: mjgarcia894.myportfolio.com LinkedIn: linkedin.com/in/mjgarcia894 EDUCATION

KANSAS STATE UNIVERSITY Manhattan, KS

Bachelor of Fine Arts (B.F.A.), Graphic Design 2017 PARSONS SCHOOL OF DESIGN – THE NEW SCHOOL New York, NY Fashion Industry Essentials Certificate May 2019

WORK EXPERIENCE

THE ART STUDENTS LEAGUE OF NEW YORK New York, NY

Senior Designer March 2022 – Present

• Refine the League’s style guide while respecting its history since 1875 across all platforms o 119 in-studio classes, 29 online classes, 85 summer classes, and 130 workshops

• Design deliverables for 15 yearly on-site exhibitions and partnering with 2 galleries in Chelsea and LES

• Own creative direction and execution for fundraisers and events o Annual Gala held at MoMa, The Dream Ball with 400+ in attendance held on-site

• Direct the web team of 3 in all design elements on the new website

• Design decks for outreach/fundraising programs and internal use to keep an efficient workflow o Presented creative concepts and design proposals to the Director and Board Members, facilitating decision-making and project approval.

• Create social posts and templates that spike engagement for both Paid and Organic o Facebook, Instagram and Reels

• Design a line of merch and apparel for the League and work with suppliers. o Received and approved samples of material, fabric, and screen printing. VMLY&R Kansas City, MO & New York, NY

Senior Designer November 2020 – March 2022

• Worked cross functionally on large scale clients o Coca-Cola, Intel, Absolut, Walgreens, Amazon, US State Tourism

• Delivered and organized design production needs and creative decks on tight deadlines o Multiple formats of logos lockups and wordmarks in various languages and scales

• Worked in a team that oversaw brand consistency with major partnerships o Intel, Amazon, the Olympics - Tokyo 2021 & Paris 2024 SWELL SPARK Kansas City, MO

Designer June 2020 – November 2020

• Designed logos, weekly emails, social work, and co-directed food/lifestyle photoshoots for 2 entertainment brands with multiple US locations

VMLY&R Kansas City, MO

Designer – Contract cut short due to Covid 19 December 2019 – April 2020

• Designer on the Creative Services team for company-wide clients and internal projects o Colgate, Health Clients, Food and Bev

• Selected as an ambassador for the “trouble” Cincinnati team working on Mars Wrigley product images. o Created photo comps for Mars Wrigley online store – M&M’s, Snickers, Skittles, etc. o Successfully mended team relationships and provided a trustworthy work environment

• Presented original concepts internally to celebrate diversity - Black History Month & Latin Heritage. CALLAHAN Lawrence, KS & Kansas City, MO

Designer April 2018 – December 2019

• One of two designers for Lee Jeans - delivering web page designs, weekly email campaigns, blog pages

• Found creative ways to problem solve ex. code web pages, photo retouching, illustration, and animation

• Won the social business based on email & web success - presented social calendars and design assets SKILLS

LANGUAGES: Intermediate Spanish, Native English

TECHNICAL: Microsoft Word, PowerPoint, and Excel; Adobe CC (Photoshop, InDesign, Illustrator, After Effects, Acrobat), Figma, Keynote, Google Slides, HTML and CSS

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