Digital Marketing Intern

KHUSHI SHAH

New York, NY 646-***-**** *****@*******.*** LinkedIn

PROFESSIONAL SUMMARY

Marketing Analytics and Strategy Professional with 4+ years of experience driving data-informed decisions across digital campaigns, audience growth, and client accounts. Skilled in performance analysis, media optimization, and translating consumer insights into actionable strategies that boost engagement and ROI EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence (STEM), 3.80 / 4.00 August 2024-December 2025

• Coursework: Enhanced Marketing Analytics, Data-Driven Marketing Decisions, Marketing Decision Models, Marketing Strategy, Marketing Technology, Strategic Branding, Consumer Behavior, Research Methods, Digital Marketing, Responsible Marketing Management, Marketing Using Gen AI

• Honors: Dean's Scholarship Recipient

K.P.B HINDUJA COLLEGE OF COMMERCE Mumbai, India

Bachelor Of Commerce - Major in Business Management June 2019-April 2022 PROFESSIONAL EXPERIENCE

MARKETING INTERN – Sava 360 Ventures New York, NY

Venture capital firm investing in early-stage startups in sports, media, and tech, and creator of a leading VC education course. May 2025-Present

• Developed and executed digital growth strategies across Instagram, LinkedIn, TikTok, and the company website to promote the firm’s venture capital course, driving consistent increases in engagement and conversions

• Ran paid ad campaigns across Meta and Google platforms, optimizing targeting through ongoing A/B testing and content performance analysis to boost course visibility and lead generation

• Delivered monthly analytics reports tracking KPIs (CTR, reach, sales attribution), providing insights that directly informed strategic pivots in content and campaign spend

SENIOR MEDIA MANAGER – Every Last Detail Mumbai, India A boutique, content-driven digital marketing agency with current niche in B2C fashion, lifestyle, health and luxury February 2022-June 2024

• Managed full-funnel strategy and execution for 3 B2C client accounts, including Meta Ads, Google Ads, and influencer campaigns; led to 27% increase in reach and 22% ROAS improvement

• Delivered weekly reporting and monthly performance decks, analyzing KPIs (CTR, CPC, conversions) and translating insights into actionable recommendations to optimize media spend

• Developed and launched 20+ co-branded digital campaigns and giveaways, boosting brand visibility and improving campaign collaboration efficiency by 17%

• Acted as primary client liaison, leading campaign planning, media strategy reviews, and cross-functional execution across creative, analytics, and content teams SALES EXECUTIVE – Papa Don’t Preach Mumbai, India

A homegrown luxury & designer label offering innovative handmade bridal clothes, accessories and more December 2020-December 2021

• Served as direct point of contact for clients, tailoring product recommendations and marketing strategies based on observed consumer behavior and in-store interactions

• Created monthly sales performance reports in Excel, analyzing trends to inform store planning, campaign adjustments, and inventory decisions.

• Managed inventory across in-store and online (Shopify) platforms using both Shopify’s backend and internal software, streamlining fulfillment and improving stock accuracy

SOCIAL MEDIA MANAGER & BUSINESS DEVELOPMENT – My Vision Photography Mumbai, India A group of dedicated professionals in the field of wedding photography January 2020-June 2020

• Conceptualized and planned social media campaigns that generated 100K+ total views and boosted engagement by 13% on key content; led collaborations with wedding industry partners, driving client acquisition and brand visibility TECHNICAL SKILLS

• Data Analytics & Reporting: Tableau, SQL, SPSS, Power BI, Google Analytics, Advanced Excel (Pivot Tables, VLOOKUP, Macros)

• Business Tools: Microsoft PowerPoint (Dashboards & Storytelling), Meta Ads Manager, Google Ads, Campaign Reporting PROJECTS

• Hershey’s Sales Dashboard (2025): Designed an interactive Tableau dashboard to analyze product-wise and region-wise sales, seasonal patterns, and promotional effectiveness using dynamic filters and visual insights

• Glossier Consumer Segmentation (2025): Applied cluster analysis in SPSS to identify behavioral segments from survey data; developed data-driven marketing recommendations with a projected 22% engagement lift

• Disney+ Growth Analytics (2024): Conducted pricing and subscriber trend analysis using engagement metrics and industry benchmarks; delivered actionable strategies to improve retention and revenue

ADDITIONAL

• Junior Board Member, Fordham Women in Business Club – supporting leadership and mentorship initiatives

• Senior Board Member, South Asian Business Association – driving cultural and professional programming

• Delegate Leader, Lions Club Youth Exchange – led cross-cultural engagement with peers from 20+ countries (Spain, 2022)

• Certifications: ANA Marketing Certificate (2025), Luxury Brand Management – London School of Trends (2020)

• Creator of a lifestyle-focused Instagram page showcasing travel, beauty & luxury; grew reach using content and engagement analytics

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