Project Manager Social Media

Marketing Project Manager

Robins Financial Credit Union – Hybrid Nov 2022 – Present

Drove a 25% increase in campaign engagement by leading targeted, multi-channel initiatives across digital, print, and email platforms. Developed A/B tested email campaigns that improved conversion rates by 18% and enhanced member segmentation strategies. Streamlined vendor workflows and creative review processes, reducing campaign turnaround time by 30%. Managed cross-functional teams and campaign calendars to ensure consistent execution aligned with brand objectives and regulatory standards.

Implemented performance tracking across campaigns using CTR, open rates, and ROI data—leading to a 22% lift in campaign optimization.

Oversaw direct mail and event marketing strategies, contributing to measurable growth in member acquisition and retention. Managed website content updates in WordPress, supporting ongoing product launches and user experience improvements. Coordinated logistics and marketing materials for trade shows, increasing lead capture by 40% year-over-year. Managed team of 6 employees

Business Development Consultant

Hargray Fiber/ CableOne – Remote Nov 2020 – Nov 2022 Increased sales-qualified leads by 35% through outbound B2B campaigns targeting telecom and IT decision-makers. Spearheaded trade show participation strategy across three key territories, resulting in a 27% rise in lead conversions. Launched content-driven email and social campaigns that expanded reach and visibility among enterprise prospects. Collaborated with marketing and sales teams to design messaging and assets that aligned with funnel stages and buyer intent. Maintained 55+ daily outreach touchpoints, consistently exceeding pipeline goals and conversion benchmarks. Business Account Manager / Retail Manager

AT&T – Hybrid Jun 2011 – Oct 2020

Achieved and maintained top-quartile performance by managing over $1M in B2B telecom accounts and generating recurring revenue growth.

Increased regional brand awareness through grassroots campaigns, product launches, and multimedia marketing strategies. Executed partner campaigns and community engagement programs that grew local customer base and improved brand perception. Conducted market analysis and customer profiling to optimize upsell and retention efforts, resulting in a 20% boost in contract renewals.

Elevated social media presence by 125% through curated content, visual branding, and performance-focused strategies. Managed team of 8 employees

PROFESSIONAL SUMMARY

EDUCATION PROFESSIONAL EXPERIENCE

COMPENTENCIES

TECHNICAL TOOLS

***********@*****.***

CHELSEA C. CRAWFORD 850-***-****

Strategic and detail-oriented marketing professional with 10+ years of experience in B2B telecom and technology industries. Proven ability to lead multi-channel campaigns, manage content strategies, drive brand visibility, and execute successful trade show and PR initiatives. Adept at aligning marketing efforts with business goals and performance metrics in fast-paced, cross-functional environments. Brings a data-driven mindset, strong writing skills, and hands-on experience with AI marketing tools, WordPress, and social platforms.

Bachelor's of Science -Business Management

Specialization: Marketing

Specialization: Project Management

B2B Marketing Strategy & Execution

Content Creation & Brand Storytelling

Multi-Channel Campaign Management

(Email, Print, Digital, Events)

LinkedIn & CMS Management

WordPress & Website Content Updates

Trade Show & Event Coordination (End-to-

End)

Social Media Management & Scheduling

(LinkedIn, Hootsuite)

Analytics & KPI Tracking (CTR, Open Rates,

ROI)

Vendor & Stakeholder Coordination

AI Marketing Tools Canva Adobe Suite

Budget Management Cross-Functional

Collaboration

CRM Systems: Salesforce, HubSpot,

Microsoft Dynamics

WordPress Canva Adobe Creative Suite

(Illustrator, InDesign)

Salesforce HubSpot Microsoft Dynamics

ZoomInfo

Hootsuite LinkedIn Google Suite

Microsoft Office Monday.com

AI Tools: ChatGPT, Grammarly, Jasper

(familiarity)

Colorado State University-Global

COMMUNITY LEADERSHIP

BBoard Member Genesis Joy House Homeless Shelter, Inc. Warner Robins, GA April 2025 – Present

Serve on the board of directors for a nonprofit organization supporting homeless female veterans through housing, education, and workforce development.

Lead PR and marketing initiatives to increase nonprofit awareness and donor engagement. Support content creation, strategic campaigns, and fundraising partnerships. https://www.linkedin.com/in/cccrawford3

CERTIFICATIONS

Certified Scrum Master-Scrum Alliance

Digital Marketing- Hubspot

Salesforce CRM

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