Senior Communications Director

JOEY L LEFFEL, M.A. Maitland, FL 503-***-**** **********@*****.***

Willing to Relocate

OVERVIEW

I am a Growth-Focused Marketing Leader known for building strategies that deliver significant results and stable, recurring revenue. I dominate markets by ensuring the company is #1 online—utilizing innovative SEO, local search strategies, and high-ROI digital ads (SEM/PPC). My focus is on boosting the brand's reputation and customer loyalty, using both creative storytelling and cutting-edge MarTech and AI to make marketing run smarter and faster. I lead and mentor high-performing teams, working closely with Sales and Operations to ensure we consistently exceed revenue goals.

High degree of marketing experience working with general contractors & construction through my work at Gold Heat and as a marketing consultant.

CORE COMPETENCIES

Digital marketing Analytics/MarTech Leadership & strategy SEO Performance analysis Team management/mentorship SEM/PPC Artificial intelligence Cross-department collaboration Content & Video production Conversion tracking Budget oversight Email marketing CRM (HubSpot) Membership growth strategies Social media A/B testing Brand building

PROFESSIONAL EXPERIENCE

Marketing Director Spire Integrated Solutions Orlando, FL Present

● Brand Building/Consolidation: Directed the marketing consolidation and overhaul following the absorption of four manufacturing entities, unifying separate online presences into a single, cohesive multi-brand platform.

● Lead Generation: Engineered and executed innovative multi-channel marketing strategies that resulted in a 25% increase in qualified leads and 15% growth in overall revenue across healthcare and life science sectors.

● Digital Dominance & SEO/SEM: Engineered and executed a complete digital marketing transformation following the acquisition of four distinct manufacturing companies, successfully unifying five separate online presences into a single, optimized digital ecosystem.

● Google Ads/Meta Business Suite: Managed high-performance search and social ad campaigns via Google Ads and Meta Business Suite, achieving Top 3 search ranking for key terms.

● Brand & Content Authority: Directed all brand and content initiatives, leveraging authentic storytelling to reinforce the trusted brand reputation. Increased organic website traffic by 20% and social media engagement by 50% by focusing on educational videos and SEO-optimized content.

● Leadership & Collaboration: Managed a high-performing marketing team of 5 members. Improved cross-functional efficiency with Sales and Operations by implementing a unified lead handoff process that reduced the sales cycle time.

● Fiscal Oversight: Managed a multi-million-dollar marketing budget, utilizing rigorous Marketing ROI analysis and data-backed decision-making to reallocate funds, achieving a 5:1 Return on Ad Spend (ROAS). Director of Marketing Gold Heat Portland, OR 1/2020 – 5/2022 CONSTRUCTION & GENERAL CONTRACTORS

● Recurring Revenue Growth: Developed targeted campaigns that successfully grew the homebuilder and general contractor membership program by 35% year-over-year, securing a stable source of recurring revenue and increasing Customer Lifetime Value.

● Website & Hubspot Integration: Developed, designed, and built the entire corporate website from scratch by integrating CRM and marketing automation technology into the site. Boosted website traffic by 50% within six months and generated an automatic 200% uplift in organic traffic vs. the prior website.

● AI & MarTech Integration: Key administrator of HubSpot and automation tools. Leveraged AI for streamlining lead generation, nurturing, enabling hyper-personalized marketing, and boosting conversion rates from lead to appointment.

● Strategic Communications: In a resource-constrained startup environment, successfully established a strong brand identity and positioned the CEO as a thought leader in the home-building industry through strategic PR, media relations, and community engagement.

● Digital Marketing: Created a robust digital marketing ecosystem that utilized targeted paid advertising, email drip campaigns, digital video/commercials, interactive website elements, and strategic social media engagement tactics. ● SEO Developed and implemented a link-building strategy that resulted in a 20% increase in referring domains, driving a 15% rise in organic traffic.

● Content Marketing: Solely created the content foundation and executed multi-platform content tactics through web, blog, infographics, and social channels that established industry expertise and audience trust.

● Product Training Content: Closely worked with Engineering teams to translate complex technical information into comprehensive digital and printed content for training coursework.

● Media Relations: Built 5 strategic home improvement influencer partnerships to promote my high-impact presentations, TV/YouTube commercials, testimonials, and media/print placements.

● Public Relations: Managed media and public relations; first year securing 35+ public appearances by the CEO.

● Event Director: Start-to-finish direction and participation at 45 internal and external events during my tenure. Responsibilities included marketing these events to focused audiences through print, digital, and LIVE platforms.

● Brand Identity Strategy: Successfully established a strong brand identity and positioned the CEO as a thought leader in the home-building industry through strategic PR and media relations, acquiring 6 new home builders and +50 general contractor partnerships.

● Executive PR & Media Relations: Developed and wrote all external communications, positioning the CEO and sales team as SMEs through +25 thought leader initiatives and securing speaking opportunities at industry conferences. Marketing Consultant (Self-Employed) Remote 11/2017 – 1/2020 CONSTRUCTION & GENERAL CONTRACTORS

● General Contractor Marketing: Delivered strategic marketing communication services for general contractors, focusing on brand development, content strategy, and digital execution.

● GTM Strategy Development: Designed and implemented comprehensive Go-to-Market strategies, including product messaging and launch plans, for five distinct B2B and B2C clients.

● Digital Content & SEO: Optimized web content and deployed targeted SEO tactics, leading to an average of 25% organic traffic growth for client websites.

● Brand Collateral Production: Created high-impact sales enablement tools, corporate presentations, and pitch decks, ensuring brand consistency and maximizing sales team effectiveness. Director of Marketing MediaMation MX4D Los Angeles, CA 5/2016 – 10/2017

● Branding & Corporate Partnership: Spearheaded and art-directed a complete corporate brand refresh (identity, presentations, advertising, PR), directly resulting in securing a Coca-Cola marketing partnership within four months.

● Event & Media Relations: Drove significant launch momentum by conducting 60+ media tours at industry trade shows and engaging 40+ global press outlets, which generated widespread media coverage and monumental public interest for a groundbreaking project launch.

● Lead Generation: Utilized the Coca-Cola partnership to drive brand awareness at 150 roadshows and secure a showcase invitation to Comic-Con events.

● Strategic Communications: Generated monumental PR and media interest for a groundbreaking $4M eSports theatre project launch through an integrated media, web, and public relations strategy. Director of Marketing / Operating Partner Dickie O'Neal's Irish Pubs Palm Springs, CA 8/2010 – 1/2016

● Startup Market Penetration & Scalability: Led the start-to-finish strategic communications for a restaurant chain startup, establishing the initial market presence and delivering explosive early growth, including 254% sales growth and a 1555% website traffic increase within the first six months.

● Foundational Digital Strategy & SEO: Built and managed the entire digital ecosystem for a new restaurant chain, driving market growth through effective social media and SEO strategies that resulted in a 1555% surge in website traffic and a corresponding 254% growth in sales.

● Team Leadership: Hands-on leadership and management of a 20-person hospitality team.

● Strategic Communications: Developed and art-directed start-to-finish strategic marketing communications activities for a restaurant chain startup, including brand identity, new website, and multi-channel promotional content.

● Media Relations: Pitched and garnered several television, newspaper, and radio spot appearances around the Coachella Valley. Featured in Palm Springs Life Magazine 2x and secured guest spots on NBC Channel 4 newscasts.

● Website Development: Developed and launched Dickie O’Neal’s website and e-commerce store, driving a 650% website traffic increase within two months through a UX/SEO-optimized content strategy.

● Social Media: Built brand recognition and achieved significant growth for a startup restaurant chain through social media (YouTube, Facebook - paid/organic/analytics), resulting in a 1555% website traffic increase and 254% sales growth within 6 months.

● Measurement & Evaluation: Analyzed customer behavior for strategic restaurant improvements, achieving 30-day gains: 122% foot traffic, 150% online orders, and improved satisfaction. EDUCATION

2011 Master of Arts (M.A.), Management University of Redlands San Diego, CA 2003 Bachelor of Science (B.S.), Business Management University of Phoenix San Diego, CA

Contact this candidate