Digital Marketing Analyst and Specialist

Kevin Crawley

Phone: 623-***-**** E-Mail: *******@*****.***

EDUCATION

Springfield College

Master of Education & Sports Management

Arizona State University

Bachelor of Science & Business Management

PROFESSIONAL SUMMARY

Seasoned digital marketing professional with deep expertise in paid media and a strong track record of improving ROAS and exceeding lead generation goals. Google Ads certified, with extensive experience managing campaigns across Google, Facebook, LinkedIn, Amazon, Microsoft, and eBay. Skilled in building dynamic, results-driven reports to deliver actionable insights to clients and stakeholders. Well-versed in a wide range of digital tactics including SEO, organic social media, email marketing, content creation, and blogging.

EXPERIENCE

Elsmere Education; Denver, CO – Performance Marketing Analyst December 2024 – March 2025

• Monitored pacing and enrollment performance of promotion of over 70 higher ed programs and $900K monthly budget.

• Provided in-depth analysis and recommendations to improve lead generation campaigns for multiple clients.

• Built automated and dynamic client performance and web traffic reports for internal and client use.

• Frequently leveraged Google Analytics / GA4, Power BI, Looker Studio, Salesforce, FigPii and ad platforms including Google Ads, Facebook, LinkedIn, Pinterest and Reddit.

Spotix; North Liberty, IA – Paid Media Specialist January 2023 – November 2024

• Directed monthly paid ad budget of $300K for a top seller of hearth, patio, and outdoor cooking products.

• Drove E-commerce sales for five separate websites.

• Improved return on ad spend on paid ad accounts previously managed by agency.

• Created and managed Google Ads and Microsoft Ads campaigns including Performance Max, Shopping, and Search.

• Ran Amazon Sponsored Products, Sponsored Brands, and Display campaigns.

• Prepared and presented reporting to company leadership and stakeholders leveraging Google Analytics and Looker Studio. Pearson Education; Chandler, AZ – Senior Web Marketing Analyst June 2010 – December 2022

• Created and managed PPC campaigns with a spend of $2M annually for global education leader.

• Leveraged platforms including Google Ads, YouTube, Google Analytics, MOZ Pro, DoubleClick, Terminus and Outbrain.

• Ran social media ad campaigns on platforms including Facebook, Instagram, TikTok, LinkedIn and Twitter.

• Media buy placements with leading education industry publishers.

• Performed website audits to improve content and SEO rankings.

• Administered email marketing campaigns setting up targeting, design, copy, testing, and launch. Education Connex; John’s Island, SC – Paid Media Strategist (Freelance) February 2018 – March 2020

• Ran paid media campaigns through Google Ads, Bing, and Facebook to drive enrollment for university clients.

• Provided weekly and monthly reporting.

• Participated in client facing meetings with university partners. Pulte Homes; Surprise, AZ – Marketing Specialist November 2007 – June 2010

• Managed integrated campaigns to market nation’s largest home builder and each of its four brands: Pulte Homes, Del Webb, Centex and DiVosta Homes.

• Collaborated with regional managers to establish goals of print, direct mail, social media & email marketing campaigns.

• Executed targeted direct mail and email marketing campaigns. Phoenix Coyotes; Glendale, AZ – Director of Media Relations & Publications July 2005– November 2007

• Member of staff that was a finalist for Dick Dillman Award for excellence in media relations.

• Coordinated and arranged interviews with local and national media including ESPN, USA Today, SI, New York Times.

• Served as team spokesman to both sports and business-related media outlets and managed media relations budget.

• Managed team-related television and radio broadcast needs, providing unprecedented access to players and coaches.

• Served as executive editor of team publications including game program, yearbook and media guide. Skills: Google Ads, Google Analytics, Microsoft Advertising, Amazon Ads, Facebook, LinkedIn, TikTok, Looker Studio, Power BI, SEO, E-commerce, PPC Campaign Management, Content Marketing, Marketing Automation, Social Media Management, ChatGPT

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