Graphic Designer Marketing Manager
Resume:
Donald Kopis
Marketing & Communications — Digital & Traditional Content
Project Management
Writer, Graphic Designer, Photographer
South Bend IN 46615 ***********@*****.***
Professional Summary
Accomplished marketing professional with deep and extensive experience in marketing and communications. Excellent communicator with the ability to influence others and perceive complex issues from different perspectives.
Authorized to work in the US for any employer.
Online portfolio at https://donaldkopis.myportfolio.com
LinkedIn profile at https://www.linkedin.com/in/dkopis/
Work Experience
Marketing/Communications Manager
Project Future • South Bend IN October 2007 to May 2009
• Project managed 7-county Michiana economic development activities
• Research; survey creation and implementation; content design, development and distribution
• RFQ/RFI properties, grants/tax abatements
• Interview member-supporters and other persons for publication (newsletters, press releases)
• MS Windows OS; Adobe Illustrator, Photoshop, InDesign; MS Office
Principal
Kopis All Media LLC • South Bend, IN June 2009 to Present
Marketing and communications solutions for firms and individuals with projects that are too big for them, too small for agencies and too complicated for walk-in retail.
Marketing Manager
NCP Coatings LLC • Niles, MI October 2019 to October 2024
As Marketing Manager for this small chemical manufacturer, I was responsible for the firm’s website (WordPress/Elegant’s Divi theme), to include ecommerce (Woo), digital asset creation, copy writing and editing; Salesforce SaaS (admin); ZoomInfo prospect software management (admin); social media marketing (Facebook, LinkedIn, Twitter, YouTube, Vimeo); email marketing (Constant Contact); advertising (print, online; management and creative) and trade magazine editorial PR; marketing collateral content creation/management; trade show logistics (in-person, virtual) and booth display creation/development. Additional Monday (CRM) experience.
Significant accomplishments included cultivating two (2) trade magazine cover stories for company’s products, organically growing email database 19,000+% (from 2300 to over 38,000 vetted contacts) and creating/delivering corporate videos for virtual tours, trade show demonstrations and employee training.
Digital Marketing Coordinator
Sinclair Broadcasting Group local affiliate WSBT-TV • Mishawaka, IN March 2018 to October 2019
• Writing, designing, photo editing, video embedding, posting for broadcast clients’ website advertisements
• Project management of client WordPress-developed web sites
• Social Media marketing, ad placement: Facebook, YouTube
• Advertising and PR creation (copy, art, photography), scheduling
• WordPress; Jira insertion order/ticketing; Mixpo; SecondStreet/Nimble; other broadcast proprietary interfaces
• Google Analytics
Digital Marketing Specialist
Showmen Supplies Inc • La Porte, IN June 2016 to September 2017
• Applied writing, designing, photography/photo editing, video shooting/editing, posting for manufacturing and retail product marketing collateral for print and web; some POP packaging
• Managed and developed assets for several eCommerce web sites, including WordPress developed sites
• Social Media marketing: Facebook, YouTube, Twitter, etc.
• Advertising and PR creation (copy, art, photography), buying, negotiating, scheduling
• WordPress; WooCommerce; Ecwid; 1and1; PCAdmin; Evernote; eBay business; Amazon business
Marketing Content Specialist
Environmental Technology Inc • South Bend, IN February 2013 to February 2015
• MS Windows OS; Adobe CS 5.5; MS Office
• Salesforce; Google Analytics (free components); WordPress
• Writing, designing, photography/photo editing, posting: manufacturing product marketing collateral for print and web
• Social Media Marketing, SEO, Content Creation and Management (web/print); blog composition, posting
• RFQ/RFI sales deliverables
Technical Writer/Document Developer (contracted)
Berkshire Hathaway/Choretime • Milford, IN February 2012 to February 2013
• MS Windows OS
• Adobe FrameMaker, Photoshop, Illustrator
Marketing Project Traffic Manager (contracted)
Whirlpool/KitchenAid • Saint Joseph MI February 2011 to October 2011
• Whirlpool’s KitchenAid Countertop division (consumer product manufacturing)
• Product display packaging and marketing collateral (product information sheets; ads for national magazines; rebate forms for national retailers) traffic management; supervised three-person department
• Project management, including: multiple product/brand managers’ needs; work flow from department to in-house and outsourced prepress departments; graphic design team; graphic design for ads, line art, online content
• some graphic design work, including ecommerce
• Apple Mac OS; Adobe Illustrator, Photoshop, InDesign; Lotus Notes; proprietary software for project management
Marketing/Communications Manager
Easy Heat Inc (closed: New Carlisle IN) January 1995 to September 2007
• MS Windows OS; Adobe software
• Developed, created, managed marketing/communications content for B2B, B2C stakeholders
• Managed vendors: advertisers; printers, lithographers, package manufacturers; professional photographers; art directors and artists; Web page developers & ISPs; professional videographers
Education
MBA
Indiana University South Bend - South Bend, IN December 2012
BA in COAS
Indiana University-Bloomington
Certifications and Licenses
Indiana Economic Development Course
February 2009 to Present
Indiana Economic Development Course, Ball State University 02/09
Accredited by the International Economic Development Council (IEDC)
Additional Information
Summary of Qualifications
• Budget development and management
• Competitive market research and analysis
• B2B, B2C, B2G digital and traditional asset creation, development and design of marketing and point- of-purchase components, collateral (embroidery, plate etching, silk screen, etc.) and digital (web sites, presentation decks, etc.)
• Writing, editing: ads, blogs, social media posts, advertorial (branded content), press releases, technical manuals, catalogs
• Web site graphic and communication design using UI, UX analyses and best practices
• Advertising and press release creation and distribution (consumer, B2B, government and trade publications)
• SEO, social media, branded content best practices
• Product display packaging design (including multilingual)
• Trade show work: displays, logistics, booth management, attendee engagement
• Product knowledge videos, from script to shooting to editing to manufacture and distribution
• Photography, photo illustration, photo editing
• Videography (with DSLR camera), video editing for social media
• Professional audio recording management
• Art direction vendor management for photography, videography
• Batch-processed product photos for online catalogs
• Stakeholder collaboration for best visual quality and file size efficiency for digital asset uses
• Vendor management: advertisers; printers, lithographers, package manufacturers; professional photographers; art directors and artists; Web page developers & ISPs; professional videographers
• Strategic website wireframing
• Employee supervisor: usually five or fewer, but as many as 30 over two shifts Technical Summary
• Computer OS: Apple iOS, Microsoft Windows
• Adobe Creative Cloud (suite): Photoshop, InDesign/PageMaker, Illustrator since 1988; AfterEffects, Premier; Audition; Framemaker
• Salesforce Admin; ZoomInfo Admin
• MS Office (Word, Excel, PowerPoint, Access)
• Social media literacy for marketing: LinkedIn, Facebook, Twitter, YouTube
• WordPress + Themes, Wix, Squarespace, PDAdmin, Ecwid (e-commerce), Amazon business, eBay business
• Alternate: Quark Xpress, Corel Draw, Serif (UK), Lotus Notes, Evernote, Mail Chimp, Constant Contact, Survey Monkey, Jira, Basecamp, more
Skills
• A/B testing
• Accounting (4 years)
• Administrative experience (10+ years)
• Adobe (10+ years)
• Adobe Acrobat (10+ years)
• Adobe After Effects
• Adobe Analytics (5 years)
• Adobe Creative Suite (10+ years)
• Adobe Illustrator (10+ years)
• Adobe InDesign (10+ years)
• Adobe Lightroom (5 years)
• Adobe Photoshop (10+ years)
• Adobe Premiere (10+ years)
• Affiliate marketing (2 years)
• AI
• Analysis skills
• AP style (10+ years)
• Attention to detail (10+ years)
• B2B (10+ years)
• B2C (10+ years)
• Basecamp
• Blogging (10+ years)
• Bookkeeping (4 years)
• Branding
• Budgeting (10+ years)
• Canva (5 years)
• Case studies
• Chicago Manual of Style
• Clerical experience (10+ years)
• Client services
• Color management
• Color theory (10+ years)
• Community engagement
• Community events
• Computer graphics (10+ years)
• Computer literacy
• Computer skills (10+ years)
• Constant Contact
• Content Creation
• Content Development (10+ years)
• Content management (10+ years)
• Content management systems
• Content marketing strategy
• Contracts
• Conversion optimization
• Copy editing (10+ years)
• Copywriting (10+ years)
• CorelDraw
• CRM software (10+ years)
• Customer relationship management
• Customer service (10+ years)
• Customer support (10+ years)
• Data entry
• Databases
• Digital design
• Digital Marketing
• Direct marketing
• E-commerce
• Editing
• Email Marketing (10+ years)
• ERP systems
• Event planning
• Facebook Ads Manager
• Facebook Advertising
• Google Ads (5 years)
• Google Analytics
• Google Docs
• Google Suite
• Grammar Experience
• Graphic design (10+ years)
• Hootsuite
• HubSpot (2 years)
• HubSpot CRM
• Human resources (5 years)
• Illustration (10+ years)
• Indesign
• Infographic graphic design (10+ years)
• Integrated marketing
• Keyword research
• Layout design (10+ years)
• Lead generation (3 years)
• Leadership
• Linkbuilding
• Logo design (10+ years)
• Mac OS (10+ years)
• MailChimp
• Management
• Manufacturing
• Market Research
• MARKETING (10+ years)
• Marketing automation
• Marketing operations (10+ years)
• Marketing Strategy
• Media buying (10+ years)
• Media planning (10+ years)
• Media relations (10+ years)
• Meta Ads (6 years)
• Microsoft Excel (10+ years)
• Microsoft Office (10+ years)
• Microsoft Outlook (10+ years)
• Microsoft Powerpoint (10+ years)
• Microsoft Word (10+ years)
• Monday.com (2 years)
• Motion graphics
• MS OFFICE (10+ years)
• Multichannel marketing
• Multitasking (10+ years)
• Negotiation (5 years)
• Office experience
• Office management (5 years)
• Order fulfillment
• Organizational skills (10+ years)
• Packaging
• Pardot
• Payroll (5 years)
• Phone etiquette (10+ years)
• Photo editing (10+ years)
• Photography (10+ years)
• Prepress (10+ years)
• Presentation skills
• Print advertising
• Print design
• Printing
• Product demos
• Product marketing
• Project coordination
• Project leadership
• Project management (10+ years)
• Project management methodology (10+ years)
• Project management software
• Proofreading
• Public relations (10+ years)
• Public speaking (10+ years)
• Publication graphic design (10+ years)
• Responsive web design
• RFI (10+ years)
• Sales
• Salesforce (5 years)
• Search engines (10+ years)
• SEM
• SEO
• SEO tools (10+ years)
• Social listening (10+ years)
• Social media campaigns (8 years)
• Social media graphic design (8 years)
• Social Media Management (10+ years)
• Social media marketing (10+ years)
• Social media strategy
• Spreadsheet (10+ years)
• Supervising experience (6 years)
• Technical writing (10+ years)
• Time management (10+ years)
• Training & development
• Typing (10+ years)
• Typography (10+ years)
• Usability
• User Experience (UX)
• User Interface (UI)
• Video editing (10+ years)
• Video Production
• Visual design
• Web Design (10+ years)
• Web Development
• Windows (10+ years)
• Word processing (10+ years)
• WordPress
• Writing skills (10+ years)
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