Business Development Account Management

DAVE HYLAND

Fairfield, CT *****

203-***-**** ********@*****.***

BUSINESS DEVELOPMENT & ACCOUNT MANAGEMENT EXECUTIVE

Business Development

Strategic Analytic Solutions

Consulting

Retail Expertise

Account Management

Media Measurement

Technology/AI Solutions

SaaS

Ecommerce & Digital

A Business Development and Marketing leader with 14 years in Biz Dev and Account Management at Circana/IRI and Daymon Worldwide, and 15 years in brand management at Kraft Foods & Kellogg’s. A unique combination of Sales business development, client management and consulting. Diversity in business models (e-commerce / consumer direct, JV, branded & private brands) & industries (CPG retail & manufacturer, food, home & healthcare).

PROFILE

Business Development: Consistently over-delivered annual revenue plans via relationship and account management and behind penetration of new divisions. Successfully managed both portfolio of smaller accounts as well as larger accounts. Leveraged deep CPG expertise and broad and diverse product portfolio to over-deliver results. Built out new consultancy revenue at Daymon Worldwide, including selling in consulting & service engagements.

Account Development: Drove several multi-million-dollar revenue programs via deep client engagement and relationship build. These include multi-million-dollar media programs supporting new audiences and measurement, as well as several million-dollar technology and strategic analytic solutions. Adept at both long-cycle sales processes and short cycle efforts as part of strategic account management.

General Management Expertise: Large and small team leadership experience as well as P&L successes including business transformation of Gevalia, leading a rationalization strategy creating a more profitable E-commerce business; led successful U.S. “start-up” in Tassimo, including commercialization/global supply chain integration.

Large & Small Brand Marketing: Successfully led large iconic businesses like Maxwell House, Gevalia & Jell-O as well as smaller, more entrepreneurial brands such as Tassimo, Baker’s Chocolate and Sure-Jell Pectins. Broad go-to- market planning for small & mid-size CPG companies, and start-up entrepreneurs at Daymon Worldwide.

PROFESSIONAL EXPERIENCE

CIRCANA / IRI, Chicago, IL 2016 - present

$2.5B+ CPG/Retail business & consumer insights leader. Leading technology in Analytic solutions and Global Insights.

VP Business Development & Client Insights

Asked to lead challenging, newly formed $20 million Healthcare account with 16-person team. Managed 5 CPG Accounts driving $20 million in total revenue. Leading business development in selling new services and capabilities.

Over-delivered revenue plan 6 of 8 years via penetration of previously untapped client divisions/functions, strong client relationship management and selling in new technology solutions & capabilities driving results for clients.

Successfully sold in strategic solutions and analytic projects including AI, Media Lift & Audiences, Marketing Mix, Pricing, Assortment, Digital Shelf, Receipt Panel, Supply Chain, & Ecommerce driving expanded client engagement.

Secured 5-year contract extension from challenging Global client worth $50 million + over life of contract.

DAYMON WORLDWIDE, Stamford, CT 2011 - 2016

$1.5B global retail brand agency specializing in brand strategy, category & retail analytics, and new product development.

Global Director, Category/Business Development, Center Store Foods 2013 - 2016

Global Director, Category/Business Development, Snacking 2011 - 2013

Led business development & consulting efforts in marketing strategy, retail engagement, go-to-market planning, branding, pricing, category & new products for CPG & 80+ global retail clients.

Business development efforts led to $5M+ in incremental consulting & service engagements with US/Global CPG brands, manufacturers & retailers (e.g. Kroger, HEB, FreshDirect.com, Ahold, Aeon-Japan, CVS) including long term & go-to-market strategic planning, brand/retail development, pricing & volume analytic models and new products.

Developed comprehensive Wellness & Organic retail platform solutions for several leading US & Global retailers, inclusive of category and assortment selection as well as building brand strategy & brand guardrails.

Led corporate-wide Trade Show Strategy reconstruction initiative including cross-functional integration of IT, finance, sales, marketing & sourcing to deliver corporate-wide shared insights & significant cost savings.

DAVE HYLAND

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203-***-**** ********@*****.***

KRAFT FOODS, INC., Tarrytown, NY 1997-2011

Senior Director of Marketing, Tassimo Single Cup Coffee System 2009 - 2011

Promoted to lead Kraft’s $150M coffee growth engine. P&L accountability for US market while sitting on global Tassimo leadership team. Led complex US go to market matrix with Starbucks JV, Bosch JV and global Tassimo integration. Directed team of 6 and oversaw cross-functional team of ~30 people.

Grew 2010 and H1 2011 revenue +25% via new breakthrough “Designed for Every Desire” advertising platform, including heavy digital/social/Facebook spend, mobile tour, PR, as well as TV and print.

Drove aggressive retail distribution expansion via fact-based sell stories and re-allocation of spending to target customer specific marketing, powering significant revenue growth.

Director of Marketing, Gevalia Coffee and Tea 2007 - 2009

Transformed $300M direct marketing business into e-commerce business managing 25+ group with P&L accountability.

Created new Gevalia brand vision and strategic plan, including new advertising campaign, new e-commerce/digital/ CRM platform, infrastructure transformation & tea expansion, delivering revenue plan and profit over-delivery.

Re-vamped the Gevalia organization with talent upgrades, agency changes/consolidation, and aggressive cost cutting, resulting in $14 million cost savings and 6 points of profit margin growth in 2 years.

Director of Retail Strategy, Growth Channels, Beverage Sector 2006 - 2007

Promoted to lead start-up of new corporate wide initiative to drive focus, strategic planning and accelerated growth in club stores, convenience, dollar and drug stores nationwide for $3.5B beverage sector.

Created new strategic framework and operating structure driving over-delivery of 2007 revenue by 3% and volume by 5% via new customized retailer solutions and collaboration with sales and marketing. Results included innovative, retailer specific new product & packaging pipelines and successful leadership of retailer issue resolution.

Senior Brand Manager, Maxwell House & Yuban Coffee 2004 - 2006

Led $800M coffee portfolio including P&L accountability and management of 5 direct reports.

Over-delivered ’06 revenue and profit targets with first share growth in 3 years via the innovative digital engagement marketing program “Spruce Up your House with Maxwell House” including an instant win/continuity promotion, TV, print, FSI, radio, PR, website, and in-store events. Recognized as one of Kraft’s best integrated marketing efforts.

Championed and implemented 2 multi-million packaging capital projects, including consumer optimization research and business system integration, delivering consumer preference on packaging vs #1 player, Folgers.

Senior Brand Manager, Jell-O Ready to Eat Portfolio, 2002 - 2004

Led $300M portfolio including $20M marketing budget with 4 direct reports.

Exceeded goals each year of tenure with revenue +27% and profit +79% over 3 years via transformation of portfolio behind new product platforms including sugar free Jell-O pudding, eventually representing 50% of entire pudding line.

Drove new product launches, including Jell-O Gel Sticks, Pudding Sticks, Crème Savers Pudding and Smoothie Snacks, with strategic integrated marketing programs driving consistent over-delivery of targets.

Brand Manager, Baking & Canning Portfolio 2001 - 2002

Associate Brand Manager / Brand Manager, Handi-Snacks 1999 - 2001

Assistant/Associate Brand Manager, Cool Whip 1997 - 1999

KELLOGG COMPANY – Assistant/Associate Brand Manager 1996 - 1997

FEDERAL DEPOSIT INSURANCE CORPORATION – Assistant Bank Examiner 1992 - 1994

EDUCATION

Master of Business Administration, Marketing

Babson College, Wellesley, MA - F.W. Olin Graduate School of Business

Bachelor of Arts, Economics

Providence College, Providence, RI

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