CEO/Founder/Entrepreneur

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A serial entrepreneur, strategist, and builder of brands, I have spent the last fifteen years advocating for, and consulting with, organizations in the higher education, non-profit, luxury hospitality, and better-for-you food and beverage sectors. These organizations span the gamut from 1,000+ person corporations to lone individuals. After several years focused on building an artisan boutique winery and cidery, Archetype12 Wines from the ground up, blending strategic vision with hands-on product development, I’ve recently begun selectively exploring opportunities with inspiring organizations aligned with my life’s work of helping individuals and companies birth brilliant ideas and products for the betterment of our global society.

With an admittedly wide-ranging and multi-faceted background, I have direct experience in strategy determination & forecasting, product development & formulation, go-to-market eƋorts, oversight of innovation portfolios to drive sustainable competitive advantage, and the synthesis of all macro environmental and internal factors to drive eƋective solution-finding. In addition, I’m committed to empathically bridging connection and collaboration between the most abstract creatives, analytical engineers and researchers, and board/C-suite leaders. My background also spans deep work engaged in the entirety of integrated brand positioning and marketing, both holistic approach and tactile execution.

Given my comfort in operating autonomously as an individual consultant or at the leadership helm recruiting and overseeing high-functioning teams, I am open to discussing opportunities in either capacity as best fits your organization. In either capacity, I am more than adept at collaborating with internal teams and external partners to enhance product portfolios, drive sales, and increase market share, as driven by the organization’s larger multi-year strategic plans (or lacking that, helping to develop one). I look forward to bringing my strategic mind and futuristic tendencies to bear in driving consumer aƌnity and action on your organization’s behalf, whenever we align our intention and attention immediately or years from now.

Cheers,

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EXPERIENCE

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Founding Winemaker & Owner 2017 - Present

Archetype12 Wines

Strategic Development Of An Artisan Winery, Hard Cidery, And R&D Boutique. Oversight Of Business, Legal, & Financial Management, Including Budgeting, Compliance, & Supply Chain Logistics. Leadership Of Strategy, Market Forecasting, Partnerships, Product Formulation, Quality Control, & Sustainability Initiatives. Direct Go-To-Market EƋorts, Brand Positioning, & Multi-Channel Marketing Across All Platforms. Management Of Tasting Room Operations, DTC Sales, Events, & Customer Engagement To Drive Growth & Loyalty.

Head of Research & Development 2023 – Present

SOMA Kombucha & Jun Handcrafted Beverages

Leadership Of R&D & Beverage Formulation For A National Comanufacturer, Specializing In Fermented & Functional Drinks. Developed & Scaled RTD Teas, Kombucha, Water Kefirs, Energy Drinks, Kvass, & Other Probiotic Beverages. Managed Bench Trials, Ingredient Sourcing, Vendor Relations, & QA To Ensure Commercial Viability. Oversaw Account Management & Full Product Lifecycle, From Concept To Large-Scale Production. All While Combining Scientific Precision With Market Trends To Drive Innovation & Product Success. Strategic Consultant 2021 – 2023

Formerly Senior Content Innovator 2019 – 2021

Formerly Content Strategist 2017 – 2018

Carnegie

Responsible For The Envisionment of New Strategic Directions & Products, The Conceptualization & Development Of Innovative New Content & Frameworks, & Acting As A Champion For The Enactment Of Any Change Required To Propel The Company's Innovation Portfolio Forward. Ancillary Accountabilities Include Definition Of New Product Trajectories, Grounding New Product Extensions

& Processes In Definitive Data & Insights, & Refining New Products & Services To Provide The Highest Value To Clients & Partners.

Consumer Sales & Marketing Manager 2021 – 2022

Formerly Marketing Manager 2017 – 2018

Soléna Estate

Oversight Of All Sales, Marketing, & Hospitality Operations That Impact The Consumer Demographic. Development Of Long-term Brand Strategy & Annual Tactics As Well As Ongoing Operations Optimization To Better Align With & Set Best Business Practices & Industry Standards. Reimagining & Management Of Wine Club Subscription Program, Hospitality Experiences Across The Estate, Events (Both Branded & Private), Facilities, As Well As The Consumer Experience. All Made Possible Through The Leadership, Recruitment, & Oversight Of A World-class Four To Eight-person Hospitality Operations Team.

EDUCATION

Portland State University Bachelor of the Arts in Advertising Management Chemeketa Community College Associates of Applied Sciences & Winemaking H

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