Creative Director Business Development
Resume:
GABRIELA COREA
www.GABRIELACOREA.com
CREATIVE DIRECTOR
*********@*****.***
Miami, FL
EXECUTIVE SUMMARY
Versatile and accomplished Creative Director with a proven track record of leading high-performing creative teams and delivering impactful marketing solutions. Adept in multicultural marketing, strategic creativity, and brand development. Proficient in driving business expansion through inventive design and advertising concepts. Experienced in overseeing comprehensive creative processes and ensuring successful project outcomes. Most recently, I spearheaded social media strategy for a publicly traded grocery chain, increasing engagement rates by 97%.
EDUCATION
New World School of the Arts
University of Florida
BFA in Commercial Arts
Miami, FL 2006
SKILLS
Adobe Creative Suite
Microsoft Office Suite
ChatGPT
Midjourney
Photography
Illustration
Lover of words...
LANGUAGES (FLUENT)
English
Spanish
Portuguese
PROFESSIONAL EXPERIENCE
Creative Director PALM ERA March 2023 – May 2025
• Led a team of 8+ professionals across multiple countries to create high- impact creative campaigns
• Oversaw the creative execution of 50+ deliverables per week for: Pair of Thieves, Bluu., HCMC, Pangea, Diageo, MonCash, ASM Global, and more
• Delivered data-driven, research-based creative solutions
• Collaborated closely with the CEO in Business Development
• Managed U.S. market clients, focusing on delivering ROI through research and technology-driven strategies
Creative Team Lead GOJA September 2021 – March 2023
• Orchestrated creative development and execution of strategies to enhance over 20 brands on Amazon for direct sales.
• Supervised a team of 6 Graphic Designers, overseeing photoshoots and directing/managing the video production team.
• Collaborated with Merchandising Directors to increase sales based on ROIs and KPIs.
• Leveraged 12 years of marketplace expertise to create, buy, and grow successful brands on Amazon.
Art Director/PM Ma®ca October 2017 – September 2021
• Provided creative assets and effective advertising concepts for DishLATINO, Atlas Ocean Voyages, Subway, Rocket Mortgage, Sling, Pollo Tropical, Panama Jack, Nascar, Hughesnet, and PepsiCo.
• Developed creative and effective advertising concepts, from ideation through final execution.
• Oversaw art initiatives for all Business Development RFIs.
• Created storyboards based on bilingual scripts for clients such as DishLATINO, Subway, and Hughesnet.
• Fast solutions provider working on various teams.
• Balanced tight deadlines and rapidly changing priorities for multiple clients.
• Supervised the development of 500+ graphic design projects before being published online over the years.
AWARDS
Miami-Dade Days 2006
1st Place
Audio-Visual Contest &
Excellence Award with
Consolidated Labels
PERSONAL
Traveling
Fine arts
Live music
Creating things...
PROFESSIONAL EXPERIENCE
Sr. Graphic Designer Alma DDB August 2015 – April 2017
• Developed multiple concepts for McDonald’s, Sprint, Clorox, and Netflix, in partnership with Copywriters and Account Teams.
• Led the Studio Department, completing hands-on projects, and crafting illustrations, while specializing in the final execution of all deliverables for print and digital projects of multiple clients.
• Designed internal monthly newsletters for over 150 employees and managed all visual communications.
• Worked directly with the Business Development team on art directing and designing RFIs.
Creative Director Mitchell Group August 2009 – April 2014
• Promoted from Graphic Designer to Creative Director, responsible for visual and product development for multiple skincare/beauty brands.
• Increased online sales by 75% through e-blast and communication strategies.
• Led 360 campaigns and designed packaging for products distributed internationally.
• Managed POP materials for stores and website development for leading brands.
• Successfully created an organic skincare line from beginning to end, providing the formulas, art direction, and designs, up to the preparation for the launch at Natural Products Expo West in LA, in 2014.
• Worked on over 500 SKUs for Mitchell Group/MCD, Fair & White, and Choice of Nature (US, Lebanon, France, and India).
EARLY WORK
Sr. Graphic Designer JWT March 2008 – September 2009
• Clients: Roya Caribbean and Hewlett Packard.
Art Director SiboneyUSA March 2003 – December 2006
• Clients: Kellogg’s, Keebler, Got Milk, and Blue Cross and Blue Shield of Florida. Roya Caribbean and Hewlett Packard.
GABRIELA 786-***-**** COREA
www.gabrielacorea.com
*********@*****.***
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