Marketing Manager Social Media
Resume:
Divya Gandhi
Phone: +1-224-***-****
****************@*****.***
www.divyagandhi.ca
LinkedIn:
https://www.linkedin.com/in/divya-gandhi-mba-8456
3b41/
Address:
Wheeling, IL, 60090
Results-oriented marketing professional with 10+ years of experience leading data-driven B2B and B2C campaigns across digital, social, and traditional channels. Proven expertise in brand management, content strategy, lead generation, and customer engagement. Skilled in developing and executing integrated marketing strategies that drive awareness, acquisition, and revenue growth. Strong collaborator with cross-functional teams, with a track record of managing projects from concept to execution. Known for strategic thinking, creative problem-solving, and effective stakeholder communication. Seeking a Marketing Manager role in a growth-focused organization to apply leadership, innovation, and analytical insight to elevate brand performance. Accomplishments
• Negotiated with third-party vendors and agencies, saving the company over $100K annually through strategic cost reductions.
• Scaled small business client reach by 10x, resulting in $15K+ in additional profits through tailored digital and local marketing strategies.
• Drove a 13% monthly profit increase by executing high-impact event marketing strategies and promotional campaigns.
• Promoted within 8 months from Customer Advocate to Customer Marketing Manager based on consistent performance and strategic contributions.
• Spearheaded a high-efficiency operational program, improving cross-team collaboration and streamlining marketing workflows.
• Launched the Marketing Toolkit, a scalable, customer-centric resource hub that elevated brand presentation and campaign execution.
• Successfully organized and led 3 national in-person events across Canada, generating over $1 million combined sales.
• Acted as a core representative for the marketing team in cross-departmental continuous improvement initiatives, enhancing process effectiveness and resource utilization.
• Doubled business growth for multiple SMEs by integrating online and offline marketing, including social media, influencer outreach, and
. grassroots campaigns.
Skills
• Digital Marketing Strategy (B2B & B2C)
• Omnichannel Campaign Management
• SEO & Content Marketing
• Social media & Brand Marketing
• Funnel Development & Lead Generation
• Consumer Behavior Analysis & Market
Segmentation
• Marketing Campaign Planning, Execution & Analysis
• ROI & AI Analysis
• Multi-Channel Product Promotion
• Performance Marketing (Google Ads, Meta Ads)
• Market & Competitor Research
• Brand Awareness & Communication Strategy
• Event Marketing & Retail Promotions
• RFP Development & Execution
• Pricing Strategy & Revenue Optimization
• Google Analytics & Marketing Insights
• SAP (Marketing Modules), PowerBI
• Microsoft Office (Excel, PowerPoint, Word)
• Adobe Creative Suite: Illustrator, Photoshop, InDesign, Premiere Pro
• Canva (Design & Short-Form Video Editing)
• CapCut (Video Editing)
• Influencer partnerships
• Paid search & consumer behavior research
• Sales enablement
• Product marketing
• Cross-functional team leadership
• Advertising campaigns
• Digital advertising
Work history
Head of Marketing - Small Brands & Businesses
Creative Guru Inc., Ontario, Canada February 2023 - Current Company Overview: Digital Marketing Agency
• Led end-to-end digital and growth marketing campaigns for startups and small businesses, boosting brand visibility by 60% and increasing monthly leads by 45%.
• Directed cross-functional collaboration across creative, product, and content teams to maintain brand consistency across 5+ digital platforms and increase customer engagement by 35%.
• Developed CRM workflows and marketing automation strategies that improved lead nurturing and drove a 40% rise in qualified leads within one quarter.
• Conducted market research, optimized funnel strategies, and adjusted real-time campaign tactics-reducing acquisition costs by 25% and raising conversion rates by 30%.
• Delivered 20+ tailored marketing strategies for entrepreneurial clients with a 3x ROI and 95% satisfaction rate.
• Managed $50K+ budgets efficiently, using Google Analytics and real-time dashboards in Google Sheets to track performance, inform decisions, and drive measurable ROI.
• Executed high-ROAS ad campaigns on Meta and Google Ads, doubling client sales within 90 days.
• Designed and launched 15+ WordPress and e-commerce websites, resulting in a 50% improvement in engagement and up to 30% boost in sales conversions.
Customer Marketing Manager
Electrolux, Mississauga, Canada October 2021 - December 2022
• Company Overview: Home appliances
• Led cross-functional go-to-market strategies and PSI acquisition plans, resulting in 30% growth in customer engagement and increased market share in the HA industry.
• Managed 25+ integrated marketing campaigns across digital and physical channels, collaborating with Line of Business teams and vendors like POP Media and Spiff Agency.
• Directed branding and display executions across major retailers (Costco, Best Buy, The Brick, Home Depot, etc.), increasing retail visibility by 40% and driving a 20% lift in in-store conversions.
• Orchestrated nationwide events and Agile marketing campaigns, boosting brand recall for Electrolux's luxury lines by 35%.
• Oversaw programmatic ad schedules across social, TV, and event platforms; negotiated ad spots that doubled campaign reach and improved ROAS by 2.8x.
• Developed briefs, creative frameworks, and data-driven strategies; optimized budget allocations ($1M+) for emerging market opportunities.
• Implemented performance analytics across digital and social media channels, enhancing campaign optimization and achieving a 25% improvement in lead quality.
• Built strong internal and external partnerships and led a collaborative, inclusive team culture-directly contributing to high-priority initiatives and stakeholder satisfaction.
Project Coordinator
BFG International, Bahrain November 2015 - August 2016
• Company overview : Wind mill parts Mfg & supplier
• Oversaw multiple end-to-end projects, managing logistics, delegating tasks, and leading a team of 15-18 to meet tight deadlines and client expectations.
• Identified process improvement opportunities that enhanced system capability and reduced operational costs by 20%.
• Facilitated seamless interdepartmental communication, ensuring transparency and timely project updates.
• Played a key role in client relationship development, which contributed to a 200% revenue increase through repeat and new business.
• Achieved 2x order volume within a few months of joining, surpassing previous annual sales benchmarks through strategic coordination and performance delivery.
Senior Marketing Coordinator
Ashirvad Auto Tech Pvt. Ltd., India June 2012 - June 2015
• Company overview: Automobile parts manufacturer
• Developed and executed multi-channel marketing strategies that led to an 85% increase in sales, resulting in a promotion to a senior role.
• Conducted market research and competitor analysis to design targeted product launch strategies and refine brand positioning.
• Led creation of brochures, presentations, and campaigns-both virtual and in-person-enhancing brand awareness across customer segments.
• Collaborated with the sales team to communicate technical product details, ensuring accurate messaging and stronger conversions.
• Leveraged CRM tools and marketing tech to automate campaigns and track performance via Excel-based sales reports.
• Provided actionable insights to the manufacturing team based on market trends and customer feedback, aligning products with demand.
• Negotiated with third-party vendors and agencies, saving the company over $100K annually through strategic cost reductions.
• Drove a 13% monthly profit increase by executing high-impact event marketing strategies and promotional campaigns. Education
GUJARAT UNIVERSITY at Gujarat, IN
MBA in MBA Marketing May 2011
GUJARAT UNIVERSITY at Gujarat, IN
BBA in Business Administration And Management May 2009 Languages
English
Hindi
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