Product Marketing Manager

Lokesh Vashisht Product Marketing Manager

Toronto, ON LinkedIn 226-***-**** ******************@*****.*** Product Marketing Product Management Market Analysis Campaigns CRM(s) Brand Marketing QUALIFICATION SUMMARY

Product Marketing Manager with over 4.5 years of experience, skilled in developing strategies that drive growth, product development, brand awareness, and market impact. Known for being an excellent storyteller, creating compelling messaging, and leading successful product launches. Strong collaborator who consistently delivers results and surpasses goals. KEY SKILLS

● CRM Systems: HubSpot, Salesforce, Zoho, Pipedrive

● Technologies: HTML, Adobe, Canva, MS Office

● Campaigns: MailChimp, Hubspot, YAMM, Outlook Mail merge

● Market Research: SEO, PPC, Competitive analysis

● Project Management: Agile, Scrum, Asana, Click-up, Product management

● Languages: English(Native), French(Intermediate) RELEVANT PROFESSIONAL EXPERIENCE

Product Marketing Associate April 2023 – Present

Quality Inn Hotels and Resorts Remote

A chain of Hotels and Restaurants spread across North America, a sister company of Days Inn.

● Conducted A/B tests on images, and CTAs in channel campaigns to improve performance. Use these tests to boost open rates by 10% and conversions by 5% on average per campaign.

● Enhanced loyalty program participation by 25% through tailored marketing efforts and new member perks. Tracked engagement and optimized campaigns regularly.

● Leveraged analytics platforms (e.g., Google Analytics, CRM data) to monitor the performance of marketing campaigns. Adjusted in real-time to improve click-through rates (CTR) and conversion rates by 15%.

Product Marketing Manager May 2023 – March 2024

Engagement Health Group Toronto, ON

A SaaS-based Healthcare service-providing company with a range of software solutions meant to help employers manage their employee health and benefits.

● Supervised the integration of our Wellness platform with Mobile and Website applications for product adoption and product management.

● Created entire GTM processes from scratch within 6 months of joining resulting in 400% more engagement and additional 600k US dollars CARR in revenue.

● Generated Pivot reports around campaign data to support product development and increase market awareness and customer segmentation.

● Increased conversion rates by 300% by tracking, measuring, and revising email campaigns based on rigorous data analysis and A/B testing.

● Help strategize and launch new value proposition products in the US market and optimize KPIs to drive 60% more deal conversions through cycles to maximize business.

● Produced brochures, and sales flyers based on market research and market analysis.

● Led and executed webinars and drip campaigns whilst maintaining the entire CRM system.

● By analyzing data from CRM, managed dashboards for internal reporting and projections.

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Product Marketing Internship (Co-Op) Jan 2023 – May 2023 Quality Inn Hotels and Resorts Sarnia, ON

● Boosted customer engagement by 130% through highly targeted social media campaigns, refining our strategies on key audience segments to enhance brand marketing.

● Served as a customer success manager for a variety of long-term clients, focusing on strengthening relationships and ensuring their satisfaction and success. Product Marketing Manager Jan 2022 – June 2022

Innovaccer Inc Noida, UP

A SaaS-based data activation platform startup that unifies patient data across different Healthcare systems & empowers them with scalable applications that improve clinical & operational outcomes.

● Managed a team of 7, the entire GTM branch for 2 different segments, and expedited CRM reporting by 66% while maintaining its efficacy.

● Worked cross-functionally with various internal teams including the engineering team to deploy AI dashboard navigation platforms in the US healthcare sector and facilitated product development.

● Executed multi-channel campaigns resulting in 4 major deals worth 300k $ CARR in an experimental segment (Employer) within the first 3 quarters.

● Worked directly with the Sr. VP of Marketing for further product development. Product Marketing Associate Jan 2020 - Jan 2022

Innovaccer Inc Noida, UP

● Created two new experimental segments to maximize business and revenue.

● Ran 1000+ unique marketing/drip campaigns, and created actionable reports resulting in 50+ high profile SQLs within the first 2 quarters of joining.

● Developed and maintained the entire Marketing Data Master sheet with millions of records routinely pertaining to the entire GTM department. EDUCATION

Lambton College GPA 3.5 (2021-2023)

Postgraduation (Masters in Business Management) Ontario, Canada

● Dean’s Honorary List

EPITA: École d'Ingénieurs en Informatique GPA 3.7 (2017-2018)

(College Exchange during Engineering, Computer Science) Paris, France Chandigarh University GPA 3.2 (2016-2020)

Bachelor's of Engineering (Computer Science) Kharar, Punjab

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