Michael Maloney Creative Director/Art
*******@************.*** 917-***-****
www.cybermaloney.com www.brandforce5.com
Brand Force 5, 2019- Present
Founder/Chief Creative Officer, Currently concepting, designing, and executing multi-disciplinary, award winning advertisements, branding and initiatives for our clients
- Designing and consulting for B2B, B2C, HVAC, real estate, CPG, retail and non-profits
- Packaging Design consultant for Trish McEvoy Cosmetics Bionyc and Scionyc (BGB Group), 2018-2019
SVP Creative Director, cross-discipline team lead across all business (scientific communications and advertising)
- Responsible for mentoring and managing the creative departments
- Hands-on concepting, executing, and providing feedback on all aspects of the creative and strategic process TBWA Wild Type, (Unified Oncology) 2017 - 2018
SVP Creative Director, Pfizer - Keytruda
- Creative lead, crafted visual identity for a fast paced agency, across print and digital with 8-10 direct reports
- Mentored and managed the department helping create the next group of creative leaders
- Focused on talent-to-task; reorganized staff to meet client needs efficiently, keeping staff motivated and successful FCB Cure, 2015 - 2017
VP Creative Director, managed multiple teams with 8+ direct reports.
- Provided strong managerial, creative and strategic expertise for clients
- Creative lead on Prezcobix (HIV), Merck Animal Health, Novo Nordisk (Hemophelia portfolio)
- New business creative lead,fast paced concepting and presenting to prospective clients Ogilvy CommonHealth, 2006 - 2015
Associate Creative Director, managed a large group of creatives and freelancers
- Client facing creative lead on Symbicort; regularly presented concepts to Senior Leadership
- Led creative team on multiple Bayer Women’s Health brands, (Mirena, Skyla, Natazia)
- Introduced clients to experiential advertising and testimonials that are still recognized as the Gold Standard
- Launched multiple campaigns for Xeljanz (rheumatoid arthritis) Medicus LifeBrands, 2003-2006
Associate Creative Director for Proctor & Gamble Brands
- Led the creative for Oral Care, Crest, Oral-B and Glide franchises
- Principle creative for Metamucil and launched and led creative for Prilosec OTC Prior to 2003
Fashion, consumer and packaged goods at Grey; McCann Erickson; Wells, Rich, Greene; BadgerWay
- Responsible for art directing and producing multiple television concepts for Pantene
- Pitched and won Sprint, Motorola, Samuel Adams, Chase, and Heineken
- Art director on Heineken’s “Red Star” television and print campaign, Superbowl TV commercial
- Led the creative for Chase Bank including mergers with both Chemical Bank and JP Morgan
- Launched advertising for Bobbi Brown Cosmetics and Hot Sox, art directed for Calvin Klein and Donna Karan Education
Fashion Institute of Technology, SUNY - Communication A.A.S, Advertising Design A.A.S and B.F.A. Awards
Telly, MM&M, RX Club, Manny Award, Art Director’s Club, GDUSA, Davey, Communication Arts, Jersey Award (to name a few) Address:
88 Beech street
Rutherford, NJ 07070