Social Media Communications Manager

Tia Ermolina

Boston, USA 857-***-**** ************@*****.*** https://www.linkedin.com/in/valentina-ermolina/ Marketing and analytics specialist with expertise in digital campaigns and content strategy. Background in launching educational products, online courses, and digital platforms. Experience managing marketing budgets exceeding $1M annually across B2B and B2C markets. Product experience:

● Professional Development Programs: Built and marketed marketing strategy to launch mentoring services platform and AI-powered education system

● Finance Education: Created digital banking educational content and cryptocurrency courses

● Industry Expertise: Launched specialized construction niche course with $1K average deal size (ADS) KEY ACHIEVEMENTS

● Tripled average deal size from $950 to $2,650 in 6 months by launching a tripwire marketing system via targeted Facebook & LinkedIn ads.

● Scaled sales pipeline 9x, adding 5,000+ MQLs, by optimizing marketing budget and KPI tracking.

● Built a client acquisition pipeline from scratch, generating 120+ qualified leads per month, driving consistent growth and conversion.

● Developed B2B brand positioning strategy resulting in successful close of city-scale infrastructure contracts

● Generated $1,2M + in revenue through strategic B2B marketing initiatives and lead generation. Expertise in digital marketing strategy, brand positioning, data analytics, lead generation, SEO and content-based promotions along with cross-functional and cross-department team leadership. PROFESSIONAL EXPERIENCE

GO, BOSTON, MA September 2024 – January 2025

AI powered mentoring consulting platform with automation tools and CRM system MARKETING MANAGER

● Designed and launched a tripwire marketing structure, leading a team to develop and promote it via targeted Facebook and LinkedIn ads, 3x the average deal size from $950 to $2650 in 6 months.

● Built and launched 27 modular website components for webinars, including seasonal promotions like Black Friday and Cyber Monday, using WordPress and custom CMS solutions, enhancing lead capture and engagement.

● Optimized marketing budget allocation and KPI tracking, driving qualified leads and scaling the sales pipeline by 9x, enriching databases by 5000 MQL (marketing qualified leads).

● Scaled CRM processes in Kommo CRM, working with IT to implement lead deduplication logic and automated pipeline movement, supporting product market entry in 3 months.

● Developed and executed a multi-channel content strategy (webinars, YouTube, LinkedIn, WhatsApp), doubling warm leads in 6 months and boosting engagement with target audiences.

● Managed influencer collaborations, paid ads, and email campaigns via Mailchimp and Klaviyo, increasing engagement and conversions.

● Led product localization into multiple languages and developed 19 AI-powered chatbots for lead nurturing, content distribution, and sales qualification, integrated with tripwire marketing system.

● Led a 4-person marketing team, driving social media growth, content production, and product marketing.

● Optimized ad spend efficiency, increasing campaign ROI by 25%, through data-driven insights from Google Analytics.

● Enhanced lead conversion by 20% by conducting competitor analysis and refining targeted marketing strategies. MARKETING CENTER November 2021 – November 2023

Digital agency specializing in online courses

GROWTH MARKETING ASSOCIATE

● Managed "SST" construction course launch reaching $1.2M revenue

● Created marketing funnel for cryptocurrency course generating $500K revenue

● Developed finance and trading content reaching 110K followers

● Coordinated with 50+ content creators for brand campaigns

● Managed social media budgets from $1K to $5K monthly MARKETING PROJECTS

AIDIGITAL, BOSTON, MA June 2024 – August 2024

Digital marketing agency managing campaigns for 100+ clients DIGITAL PLANNING SPECIALIST

Drove digital media strategies for product launches and brand campaigns.

● Manage $500K digital media plan across multiple channels including video, social, and search

● Create omnichannel content strategies targeting millennial audiences

● Analyze campaign performance and audience behavior for strategy optimization STORABLE, BOSTON, MA January 2024 – May 2024

B2B SaaS platform for business operations

Tia Ermolina 857-***-**** ************@*****.*** Page 2 Lead Generation Specialist

Directed B2B marketing and lead generation initiatives.

● Created "Storage Success" content hub with industry insights

● Launched email nurture programs for different business segments

● Managed $100K monthly budget across Google Ads and LinkedIn

● Optimized landing pages for 20+ solutions improving demo rates US BANK, BOSTON, MA September 2023 – December 2023 5th largest U.S. bank with focus on digital transformation Marketing Specialist

Led digital product adoption initiatives.

● Drove mobile app user acquisition reaching 140K new downloads

● Developed digital feature education content series

● Used Qualtrics data for personalized user communications

● Managed $2M budget for digital campaigns

EDUCATION

Master of Science in Project Management, Boston University, Boston, MA Bachelor of Science in Jurisprudence and Civil Law, State University for the Humanities PROFESSIONAL DEVELOPMENT

Certified Scrum Product Owner, Scrum Alliance May 2024 Management consulting Level 1: Analyst Mar 2025

Business Case Structuring, Fless Jan 2022

Product Growth Simulator, GoPractice Jul 2022

User Research, User Discovery, custdev.me Feb 2021 Data-Driven Product Management, GoPractice Simulator Mar 2021 COMMUNITY LEADERSHIP

Product Management Mentor and Educational Service

Conducted 50 one-on-one mentoring sessions with multi-level product managers at gooffer.us, a mentoring platform. EXECUTIVE STRENGTHS

Product Thinking & Design, Product Development, Product Management, Market Research, User Experience (UX), Data Visualization, Google Material Design, Information Architecture, User Flows, User Stories, User Story Mapping, Visual Design, Interaction Design, Web Design, Wireframing, Prototyping, Customer Journey Mapping (CJM), Competitive Analysis, Agile Methodologies, Business Acumen, Presentations, Coaching & Mentoring, Cross-Functional Team Leadership, Process Improvement TECHNICAL SKILLS

Figma, Sketch, Photoshop, Microsoft Excel, Google Analytics, Google Sheets, Notion, Miro, Jira, Confluence, GPT-4, Midjourney, ClaudeAI, API

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