Hr Recruiter Production Team
Resume:
C R E A T I V E P R O D U C T I O N O P E R A T I O N S C O N S U L T A N T
DARRYL HAGANS
A R E A S O F E X P E R T I S E
S U M M A R Y
W O R K E X P E R I E N C E
A contemporary producer must be versatile, adeptly combining the responsibilities of a traditional producer with those of a production operations manager and brand service manager, especially given current budget constraints and industry shifts. Throughout my 25-year career, I have partnered with leading agencies and tech companies such as Wieden+Kennedy, TBWA\Chiat\Day, 72andSunny, Google, GoodRx, Meta, and Nike. My experience encompasses both leading large teams and working independently, demonstrating strong adaptability and a hands-on work ethic that makes me a significant contributor to any production.
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www.bureaauofproduction.com
Bureau of Production is a dynamic and innovative creative production consulting partner. We specialize in streamlining and optimizing production operations and execution, collaborating closely with clients to deliver tailored solutions that enhance efficiency, elevate creativity, and strive for a seamless project delivery. Our expertise spans a wide range of production disciplines, allowing us to leverage our deep industry knowledge and extensive network to assemble the ideal team for every project. From concept development to final delivery, we are committed to exceeding expectations and delivering exceptional results.
Directed all production on GoodRx’s first 360 campaign - “Testimonial”. Worked with internal stakeholders to forecast production needs for fiscal year to produce content to use in GoodRx’s Testimonial campaign. Managed/produced commercials, social media films, radio spots, banners and photography for OOH. Led the production of creating new branding guidelines for GoodRx. That included logo design, color palette, OOH guideline, content end card guidelines, app, photography, pill bottles, packaging, letterhead, internal messaging. Directed the development and production of GoodRx’s in-house library of branded photography for digital and OOH, ensuring adherence to the new branding guidelines for color palette, talent diversity, and locations. Spearheaded production for the new GoodRX campaign from the initial brand strategy through to completion, including new branded commercials and social content. My production leadership resulted in doubling the delivered content output of the prior year at half the budget, while significantly increasing consumer awareness and ROAS over the previous campaign.
Bureau of Production - Strategic Creative Consulting Production Company GoodRx
Director of Production • 2020 - 2022
Professional skills
Production operations Live action production Editorial production supervision Animation supervision Post-production supervision Event production supervision Leadership Team development Marketing strategy production Forecasting yearly budgets across all planned production Bidding production projects 360 campaign supervisor/producer photography supervisor/producer events supervisor/producer Digital/social production Founder • 2023 to present
Production lead on Meta’s animated social vote campaign for 2020 Presidential campaign. Delivered over 100 versions for each individual state in 2 months. I implemented comprehensive creative project plans, including timelines, milestones, and resource allocation, to ensure timely delivery of high-quality output. Lead producer on one of Meta’s year in 2019 films. The film told the ups and downs of 2019 through the eyes of Meta’s social community. I served as the primary point of contact between creative staff and other departments, including senior leadership, to communicate project status, scheduling, negotiate resources, and resolve any operational hurdles.
Interim Head of Production at Omelet Agency. Managed a team of 3 full-time employees and 5 freelance producers to produce content for Google Stadia, Princess Cruise Lines, Hogwarts Legacy. Produced Google’s Stadia social campaign.
Supervised production team on Omelet’s Guardian Insurance 360 campaign. Production lead that introduced Mario Brothers game for Google Play through TBWA\Chiat\Day Agency. Airbnb’s 360 campaign through TBWA\Chiat\Day.
72 and Sunny’s first campaign for NFL. Production lead on We Ready social campaign. 72 and Sunny’s first TV U.S. and global commercials for INFINITI. Oversaw production of 72andSunny’s creative assets for the LA24 campaign, supporting the effort to bring the 2024 Olympics to Los Angeles.
Nike Korea global broadcast, digital/social spot through Wieden + Kennedy Tokyo agency. Freelance Executive Producer • 2009– 2020
Freelance Production
TBWA\Chiat\Day/NY
Executive Producer • 2010– 2014
Part of leadership team on their Pernod Richard account, forecasting and allocating production budget throughout the year. Assigned producers for projects.
Produced ABSOLUT global 360 campaign.
Lead producer on Jameson Irish Whiskey commercial. Produced Wheat Thins campaign.
Freelance Production
Freelance Senior Producer • 2008– 2010
CAA in-house 360 campaign for Atlantis Resorts. Production included live action commercials, social content, photography and Atlantis online game.
Creature/Seattle’s creative team to produce commercials, social content, radio, OOH, digital ads, sweepstakes/give-a- way and music video for Corona.
Wieden + Kennedy/Amsterdam
Senior Producer • 2006– 2008
Coca-Cola’s global “Happiness Factory” and “Happiness Factory 3” animated campaigns. Carlsberg Beer commercial and social campaign.
EA The Sims social campaign.
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