Social Media Public Relations

SUMMARY

EDUCATION PROFESSIONAL EXPERIENCE

**** * *** *, *** UT 84121

*********@*****.***

ANDRIA HUSKINSON 801-***-****

Communication & Strategy Professional

Dynamic Communication Manager with over a decade of experience in marketing, public relations, and media management. Demonstrated expertise in crafting strategic communication plans, fostering media relationships, and driving brand exposure. Proven track record of successfully managing crisis situations and implementing innovative digital marketing campaigns. Skilled in leading cross-functional teams and delivering measurable results. Strong communicator with a passion for storytelling and building strategic partnerships.

Alta Ski Area Oct 2017 - Sept 2024

Marketing/PR Nov 2011 - Oct 2017 - Part-time

Lead the development and execution of annual public relations strategies, securing coverage in major publications and national television outlets. Pioneered the company’s first comprehensive media and communications tracking system. Author all press releases and internal and external communications for employees, stakeholders, senior leadership, and community partners. Transformed internal communication, establishing a culture of cross-functional collaboration. Launched and championed Alta’s corporate responsibility and sustainability initiatives, driving a 15% increase in media coverage year over year. Co-developed and executed integrated marketing campaigns across web, digital, and print ads, social media, and newsletters, ensuring consistent brand messaging. Developed and institutionalized Alta’s annual crisis communication plan, including spokesperson training and issue management protocols, greatly improving real-time collaboration and response effectiveness during incidents. Built and nurtured strategic relationships with national and local media and ski industry partners to identify trends and amplify brand visibility. Westminster College —

MSC - Master of Strategic

Communication

Salt Lake City, UT

University of Utah —

BS - Mass Communication

Salt Lake City, UT

Media Relations

Strategic Marketing and PR

Relationship Management

Marketing Communication

Leadership Management

Internal and External

Communication

Crisis Management

Strategic Partnerships

Digital Communication

Creative

Social Media Strategy

Project Management

Storytelling

Thought Leadership

Critical Thinking

Communication Manager

Westminster College

University of Utah

SKILLS Solitude Mountain Resort Sept 2024 - April 2025 Led and executed high-impact earned media and public relations campaigns aligned with Solitude’s strategic objectives, resulting in national coverage including a feature in USA Today and two international media visits.

Cultivated and strengthened relationships with key local and national media, conducted all media interviews with professionalism and strategic alignment. Partnered with the marketing team to elevate Solitude’s public voice through compelling blog content, community storytelling, and meaningful engagement. Directed internal communications for operational updates and initiatives. Forged partnerships with community organizations to reinforce brand values and expand local support and engagement.

Communication & PR Manager

Nobody’s Princess Outdoor Gear March 2025 - Present Advisor on brand positioning and messaging strategy to strengthen market presence through media, social media, digital, media channels, and events. Secured rapid U.S. media coverage for Nobody’s Princess, leading to local broadcasts and interest from The New York Times.

Organize media appearances and event showings with vendors and invitees to generate brand exposure and recognition for Nobody's Princess. Communication Consultant

PROFESSIONAL EXPERIENCE

Spectrum Interactive Media June 2014 - Sept 2016 Led the creation and execution of a comprehensive, cross-functional social media strategy. This strategy was composed of objective-oriented content, campaigns, and multi-channel approaches, and it drove a 15% increase in brand engagement within three months. Streamlined communication across all social media channels. Assisted in relaunching one client's company website by integrating social media platforms and creating multi-pronged campaigns to increase brand visibility and awareness by 20%.

Social Media Manager

Electric Run May 2013 - April 2014

Successfully secured 24 event venues in its first year of inception, and secured the first running event ever in Gillette Stadium in Foxborough, MA. Built and managed the permitting department and marketing team. Led the team to achieve the first year of races to exceed our project goals by 85%. Permitting and Communication Director

VOLUNTEER

Board Member

2018 - 2024

Fundraising

2014 - Present

SheJumps

Project Purple

Volunteer

2020 - 2023

Homeless Shelter

5730 S 900 E, SLC UT 84121

*********@*****.***

ANDRIA HUSKINSON 801-***-****

Communication & Strategy Professional

Pilmer PR Aug 2022 - May 2023

Led all Marketing and PR efforts and communication for Heoric Cybersecurity's new product launch. Increased brand exposure by 65% and exceeded initial sales by 36%. Coordinate an average of 10 industry articles within the first three months of product launch to position the company as a leader in cybersecurity. Managed award application efforts, resulting in the Founder being awarded the Inc. 500 award for one of the fastest-growing companies.

Marketing/PR Consultant

Lupine Media Co June 2014 - Sept 2024

Strategically shape the narrative for each client to resonate with their audience, fostering deeper connections and driving meaningful engagement. Established digital marketing and communication plans with a client satisfaction rating of 85% or higher. Expanded the paid and organic strategies for clients' social media channels, leading to significant growth. Achieved an average of 12% growth for clients across these social channels, with a notable 15% increase in overall engagement within the first six months.

Owner/Founder

Ragnar Relay Series Sept 2010 - Dec 2012

Oversaw all communications for the Chicago Ragnar Relay Race, including newsletters, event promotions, social media, event signage, advertisements, and communications with stakeholders and volunteers.

Each year, participants, volunteers, and stakeholders along the race route consistently gave me a satisfaction rating of over 92%. Notably, my race satisfaction rating surpassed that of other races by at least 26%.

Strategically drove and executed a marketing campaign each year, increasing the number of teams from 80 to over 200 for two consecutive years. Secured sponsorship partners and funds that exceeded the event expectations by 30%. Marketing and Race Director

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