Social Media Customer Service

Alessandra Bifulco

*****************@*****.*** 805-***-**** Denver, CO

QUALIFICATIONS & SKILLS

BS Public Relations, San Jose State University Graduation – December 2010

● Knowledgeable of social media analytics tools and a variety of social media platforms, including: Sprout Social, Hootsuite, Google Analytics 4, Twitter, Facebook, Instagram, TikTok, and Threads

● Experience in event planning, particularly with San Jose State University

● Excellent people skills and working in customer service, which translates to working with all types of people

● Hootsuite Platform Certification

● HIPAA & General Security Certificate - issued by Insperity October 2024 WORK EXPERIENCE

Marketing Community Manager, New Harbinger Publications (March 2022 - June 2025)

-Responsible for all content and caption creation on all social media platforms, including TikTok

-Utilized Canva to create all organic social media graphics

-Wrote copy for all organic posts across Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok

-Collaborated on graphics and copy with Paid Social Media Ads Manager

-Managed all scheduling on SproutSocial

-Set up social accounts on TikTok, BlueSky, and Threads

-Grew NHP social media by 51% (over 30K followers across all platforms) from March 2022 to June 2025

-Notable: Instagram grew by 109.4%, LinkedIn grew by 87%

-Provided social media advice and consulted for NHP authors when requested throughout 3+ years of service

-Responsible for all promotion of the company's podcast on organic social media

-Evidence-Based Podcast, NHP’s Podcast, started in May 2022 and amassed over 14K subscribers and over 300K listens in 8 seasons until June 2025 across all podcast platforms

-Responsible for outreach and interfacing with possible influencers on social media - began end of April 2025

-Began work on setting up an Affiliate program utilizing PostAffiliatePro in April 2025 Social Media Manager, Larada Sciences dba Lice Clinics of America (August 2018 - March 2022)

-Wrote daily content for LCA Corporate social media pages and two posts a week for ~40 clinics

-Crafted social media messaging for clinics in the monthly marketing toolkit for ~ 40 clinics

-Managed and monitored comments and inquiries to LCA Corporate Facebook page

-Onboarded and educated new clinics on SOCi (social media management site)

-Edited and facilitated the release of press releases for LCA

-Pulled analytics from press releases

-Built media lists with concentrated beats for domestic clinics using Cision

-Conducted media pitching - both cold calling and warm lead calling

-Formatted and edited blogs for Zoho

-Edited and submitted the clinic-submitted blogs for publication

-Reported on digital FB ads on daily and weekly basis

-Edited and monitored ad sets at direction of VP of marketing Social Media Specialist, Diamond Resorts (July 2017- May 2018)

-Created and managed content calendar for Social Media – including daily posts for 70+ social media pages

-Curated content from user-generated photos, including requesting permission from private users

-Created and ran social media campaigns company-wide

-I began writing the Standard Operating Procedures for Social Media for Diamond Resorts

-Wrote participant bios for participants, Twitter announcements, and coordinated announcements and website updates about participants for the 2018 Diamond Resorts Invitational™ Director of Chapter Development, HonorSociety.org (April 2016-May 2017)

-Established and refined a new onboarding process for potential chapters and chapter presidents

-Facilitated application review of over 1,500 applicants during peak periods for chapter presidents and board members

-Daily communication with approved chapter founders to keep the chapter establishment moving forward

-Created custom content for ongoing chapter communications and newsletters

-Weekly social media posts to Instagram, Twitter, and Facebook about chapter activity Digital Media Associate/Project Manager, Universum Global (July 2015- March 2016)

-Crafted social media activation programs for a range of financial, engineering, and manufacturing companies

-Facilitated clients’ daily social media outreach and wrote content for all clients

-Directed graphic designers on multimedia for social media, and translators on foreign language content Previous work experience available upon request

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