Business Analyst Senior

Sandra Bryant

Atlanta, GA 770-***-**** *************@*****.*** LinkedIn.com/in/sybryant

SENIOR BUSINESS ANALYST CRM & ERP SOLUTIONS AGILE METHODOLOGIES

QUALIFICATION SUMMARY

Highly accomplished Senior Business Analyst with extensive experience in leading complex enterprise-level projects, specializing in CRM (Salesforce, Microsoft Dynamics) and ERP implementations. Proven ability to gather and document business requirements, optimize processes, and drive successful system integrations, consistently delivering solutions that enhance operational efficiency and business value. Expertise in Agile methodologies, stakeholder management, and data analysis, with a strong track record of quantifiable achievements across diverse industries including Real Estate, Financial Services, and Supply Chain.

AREA OF EXPERTISE

Business Analysis & Requirements: Requirements Gathering, Business Process Optimization, Workflow Automation, Use Case Development, User Story Creation, Process Flow Diagrams, BRD/FRD Documentation, Stakeholder Management.

CRM & ERP Systems: Salesforce (Sales Cloud, Service Cloud, CPQ, Experience Cloud), Microsoft Dynamics 365 (Sales, Marketing, Customer Service, F&O, Business Central), System Integration, Data Migration, Customization & Configuration.

Agile & Project Methodologies: Agile Project Management, Scrum, Sprint Planning, Backlog Management, Waterfall Methodology, SDLC.

Data Analysis & Reporting: SQL, Power BI, Tableau, Snowflake, Data Governance, Data Migration, Reporting & Dashboards.

Technical Tools & Platforms: JIRA, Azure DevOps, Confluence, Postman, Smartsheet’s, Excel.

CAREER HIGHLIGHTS

Strategic CRM & ERP Implementations: Led end-to-end implementations of Salesforce and Microsoft Dynamics, streamlining sales and financial processes, resulting in a 25% reduction in cycle times and projects valued over $500K.

Business Process Optimization: Streamlined data collection processes by integrating an application-based customer acquisition system, which dramatically reduced error rates by 65% and enhanced decision-making accuracy.

Data Governance & Integrity: Directed large-scale data governance projects, including optimizing database performance by 85% through rigorous SQL and Informatica testing, ensuring data integrity.

Agile Requirements & Delivery: Successfully facilitated Agile requirements workshops, capturing key business needs and translating them into detailed user stories and epics, leading to a 50% decrease in feature implementation time.

RELEVANT PROFESSIONAL EXPERIENCE

Business Systems Analyst CRM & Data Analytics 09/2024 – Present KForce - Client: RMR Group Hybrid Atlanta, GA Business Domain: Focused on enhancing customer retention and operational efficiency within the residential property management sector through advanced analytics and CRM solutions. Success measured by increased retention rates and optimized property insights.

Led customer segmentation analysis leveraging predictive AI models to identify high-value customer groups, directly enhancing retention rates by 25%.

Developed Power BI dashboard mockups for operations, sales, and asset management trend analysis, providing leadership with actionable insights for residential property optimization.

Designed churn prediction models, identifying at-risk customers and enabling targeted retention campaigns through data-driven strategies.

Collaborated with marketing and product teams, defining data governance policies to enhance reporting accuracy and operational efficiency.

Business Analyst July 2023 – 05/2024

BC Forward – Client: HP.com – Remote Business Domain: Managed an ESG global governance project for reporting Carbon Emissions Footprint across business units, impacting global sustainability through company and partner initiatives. Success measured by streamlined data collection and improved test coverage.

Spearheaded stakeholder interviews to gather and specify precise requirements for deploying a comprehensive ESG data gathering system.

Streamlined data collection processes, optimizing efficiency and saving 15+ hours per week, by applying high-level comprehension of business operations.

Conducted comprehensive testing, including regression and performance testing, which resulted in a 20% increase in overall test coverage and a 10% reduction in critical bugs.

Facilitated status update meetings with the project sponsor team, managing and monitoring the progress of various releases for the ESG data enablement system.

Business Analyst/Project Manager Feb 2023 – May 2023

MRCC Solutions – Client: Call2Recycle – Remote Business Domain: Managed Microsoft Dynamics and Business Central projects focused on automating logistics with 3rd party partners for electronic vehicle battery recycling according to government standards. Success measured by cost savings and reduced error rates.

Utilized detailed diagrams to assess and optimize manual business processes, effectively identifying gaps and areas for improvement, leading to a 15% cost savings and increased productivity.

Orchestrated the integration of an application-based customer acquisition system, resulting in a significant 65% reduction in error rates and streamlining data collection processes for improved decision-making accuracy.

Documented comprehensive procedures, business requirements, and rules for integrations and implementations, collaborating with stakeholders and cross-functional teams to standardize processes and increase efficiency by 40%.

Led the development team through the refinement, gathering, and prioritization of requirements for sprint planning using the Agile methodology.

Business Analyst/Project Manager Jul 2022 – Jan 2023

Insight Global – Client: Charles Schwab – Remote Business Domain: Oversaw a large-scale company-wide data governance project, focusing on Environment, Social, and Governance (ESG) compliance within a financial services environment. Success measured by improved database performance and data consistency.

Optimized database performance by 85% through rigorous testing of SQL and Informatica, ensuring input/output integrity and significantly improving database speed.

Secured clearances for more than 200 Operational Level Agreements (OLAs) in preparation for annual audits of vital business systems, ensuring compliance and operational readiness.

Implemented a database consolidation analysis, streamlining data consistency, reducing data sprawl by 40%, and minimizing overhead costs by 25%.

Teamed up with stakeholders and tech leads to rigorously validate and retrieve out-of-date databases and systems, safeguarding data integrity.

Senior Business Analyst Dec 2021 – Jul 2022

Brook Source – Client: Cox Communications – Atlanta, GA Business Domain: Focused on Salesforce Quote to Cash implementations, Catalog/Program Management, and improving workflows and automation for a telecommunications client. Success measured by increased attachment revenue and system adoption.

Increased the effectiveness of the product catalog workflow, allowing sales to upsell certain accessories and growing attachment revenue by 15% through intuitively identifying improvement potential.

Strengthened organizational governance by driving the documentation of crucial operational procedures and policies, championing system integrity and compliance.

Facilitated the deployment of the system across business units, boosting vendor and partner adoption and cutting onboarding time by 20%.

Oversaw key data consolidation and migration projects, focusing on data integrity while preserving the continuation of crucial business processes.

IT Business Analyst Sept 2021 – Dec 2021

Diversant – Client: Rush Enterprises – Remote Business Domain: Managed Microsoft Dynamics enterprise to cloud solution migrations, currency conversion, EDI, F&O, and O2C projects for an automotive client. Success measured by effective system implementations and seamless data integration.

Led the requirements gathering process to provide thorough Business Requirements Documents (BRDs), acceptance criteria, and process flows, enabling effective system implementations that accomplished business objectives.

Explored data in-depth across cloud and on-premises systems while designing efficient field mapping for data migration across instances and underlying businesses.

Developed well-defined features, user stories, plans, and progress reports for projects using Excel, JIRA, and Smartsheet’s, ensuring clear project tracking and communication.

Facilitated User Acceptance Testing (UAT) and data migrations by working cross-functionally with stakeholders, business, and development teams to achieve high-quality results and defect resolution.

Senior IT Business Analyst May 2021 – Sept 2021

Safeguard Products International – Atlanta, GA Business Domain: Focused on Microsoft Dynamics Quote to Cash, System Integration, Application Development, and Change Management for a product manufacturing client. Success measured by reduced implementation time and improved quality outputs.

Skillfully documented epics, user stories, and FRPs, ensuring comprehensive requirements that drove efficient development cycles, leading to a 50% decrease in feature implementation time.

Prioritized product backlog to yield the best commercial value, breaking down epics into granular user stories for development teams.

Spearheaded the optimization of the User Acceptance Testing (UAT) process for multiple product releases, identifying and rectifying critical flaws and reducing bug-fixing time by 40%.

Assessed system performance against established benchmarks, identifying areas for improvement and implementing process enhancements, documenting findings in project closing reports for continuous improvement.

IT Business Analyst Nov 2020 – Apr 2021

Protective Life Corporation – Birmingham, AL/Remote Business Domain: Managed Microsoft Dynamics Configuration, Automation, Workflow, and API Integration for Sales and Process management within the insurance industry. Success measured by accelerated feature implementation and improved product stability.

Facilitated highly interactive and result-oriented Agile requirements workshops, expertly capturing and prioritizing key business requirements, leading to a 50% decrease in feature implementation time.

Decomposed high-level requirements into granular user stories and epics using Agile methodology, prioritizing backlog to deliver optimal business value.

Introduced an automated testing framework, reducing testing effort by 30% and significantly improving overall product stability.

Managed regression testing and UAT execution, meticulously tracking and remediating defects throughout multiple release cycles.

IT Business & Quality Assurance Analyst/Project Management Nov 2019 – Aug 2020 & Sept 2017 – Jun 2018

The Stonehill Group – Atlanta, GA Business Domain: Led system-to-system integrations between a SAAS environment and government databases, focusing on Assignment Automation and UX/UI design for data upload landing pages. Success measured by reduced time-to-market and improved product quality.

Guided collaborative Agile requirements workshops, extracting critical business requirements and meticulously defining user stories and epics in detailed FRPs and BRDs, optimizing development cycles for a 15% reduction in time-to-market.

Directed User Acceptance Testing (UAT) execution for multiple sprints, proactively identifying and resolving flaws to ensure the successful delivery of high-priority deliverables, resulting in a 25% improvement in overall product quality.

Functioned as Scrum Master for more than ten teams, overseeing scrum meetings, backlog grooming, sprint planning, and retrospectives, ensuring adherence to Agile principles.

Implemented a streamlined approach to creating support materials, resulting in user manuals and knowledge base articles that reduced customer onboarding time by 40%.

IT Business/Quality Assurance Analyst/Project Manager Jun 2018 – Nov 2019

BC Forward and FirstKey Homes – Marietta, GA Business Domain: Managed Microsoft Dynamics Click Dimensions, Salesforce, Yardi Utility Management, and Accounts Payable Receivable system implementations, including multiple iterations and 10+ app developments within the real estate sector. Success measured by reduced cycle times and improved efficiency.

Orchestrated end-to-end implementation of Salesforce, Microsoft Dynamics, and other SaaS solutions to streamline sales and financial processes, reducing cycle times by 25%.

Led cross-functional teams through full system development lifecycles, delivering projects aligned to business objectives and requirements with a total value exceeding $500K.

Developed and executed comprehensive test plans, encompassing integration, regression, and user acceptance testing, to ensure robust system performance and functionality.

Partnered with business stakeholders and subject matter experts to analyze processes, identify inefficiencies, and design optimized workflows, saving 15-20 hours per week.

Ongoing Services/DevOps Manager Nov 2014 – Aug 2017

MemberSuite LLC – Atlanta, GA Business Domain: Focused on SAAS user portal customizations, Payment Processor Integration, PCI Compliance Governance, Customer Onboarding, system configuration, and SQL reporting. Success measured by accelerated development and increased business revenue.

Implemented and customized over 100 custom fields for seamless API integration, accelerating the development process and reducing time-to-market by 30%.

Onboarded 300+ existing customers and all new customers, including rate negotiation for payment processing integration, which significantly increased business revenue to $3.5 million per month in the first three months.

Teamed up with the development team to customize portals for end-users, ensuring optimal user experience and functionality.

Established custom fields and ad hoc SQL reports based on customer requests, providing tailored data solutions.

Product Owner/Specialty Support Sep 2002 – Nov 2014

AutoTrader.com - Atlanta, GA Business Domain: Oversaw Epiphany and Salesforce Implementations, Microsoft Dynamics, DMS, and 3rd Party Telecom integration, focusing on System-to-System Integration for O2C, F&O, Process Improvement, and Change Management within the automotive industry. Success measured by increased dealership sign-ups and revenue growth.

Revamped dealer onboarding procedures, integrating customized solutions that reduced setup time from 2 weeks to 4 days, resulting in a 60% increase in dealership sign-ups and revenue growth of 25%.

Orchestrated sales call sessions to educate sales teams and clients on innovative integrated products, driving a 30% growth in monthly recurring revenue and a 50% increase in customer retention.

Managed Dynamics CRM Configurations, Salesforce Administration, user acceptance testing, and system-to-system mapping, ensuring robust system functionality.

Authored Request for Proposals (RFPs) and interviewed vendors for telecommunication and data management integrations, ensuring strategic partnerships.

CERTIFICATIONS

Certified Product Owner Scrum Professional Six Sigma Global Institute 2023

Certified Data Analyst Six Sigma Global Institute In Progress

Certified Salesforce Administrator with ChatGPT Trailhead Training In Progress

EDUCATION

High School Diploma Central Gwinnett High School Lawrenceville, GA

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