MICHAEL SCHOR
*** ***** ***** ******, ******** Park, NY 11694 * 213-***-**** * ****************@*****.***
Senior Sales and Marketing Professional
Sales Strategy and Implementation: Consistently generated $850K to 1.3M per year in additional sales for key clients through innovative sales strategies, providing exceptional service and support to existing accounts.
Demonstrated Expertise: Relied upon as a Sales Expert by consultants and trade publications for confidential advice on emerging sales strategies for direct response products in the online, radio and television markets.
Innovation: Identified and seized viable opportunities for expansion and innovation in startup brands, collaborating with internal teams to deliver tailored solutions to customers.
Awards/Recognition: CNPR certified Certificate Number: 724542025
Selected as Salesman of the Year for research laboratory products.
AREAS OF EXPERTISE
Innovative Sales Campaign Design/Testing
Strategic Prospecting
Customer Relationship Management (CRM)
Client Rapport Building
Active Listening and Communication
Track sales performance; provide regular
reports to managing clients
Team Building & Leadership
Salesforce
Post-Sale Relationship Management
Bilingual (Spanish)
Microsoft Office (Word, Excel, Outlook, PowerPoint,
and Teams)
KEY ACCOMPLISHMENTS
MSC Enterprises, Inc.
Created and implemented an innovative television media partnership launching TV commercials on cable networks with 31M+ viewers generating $1.5M+ in sales for a single product/year per client
Millipore Corporation
Planned and executed unique presentations for key laboratory decision makers generating sales of $130K+ in 6 months for robotic DNA synthesizers and protein sequencers.
Bio-Rad Laboratories, Inc.
Actively called on laboratories throughout the New York City area. Achieved increases in consumable and capital equipment sales 40%+. Awarded Salesman of the Year.
PROFESSIONAL EXPERTISE
MSC Enterprises, Inc. May 1996-Present
CEO & Sales Manager
Generated $850K to $1.3M in sales per year for high-profile direct response media clients.
Created successful advertising strategies to generate sales for clients with products in competitive markets.
Was chosen out of 20 advertising agencies to implement an advertising campaign for one of the top 10 infomercial companies in the country, adding nearly $1M in sales within a one-year period.
Millipore Corporation January 1994-May 1996
Capital Equipment Sales Specialist
Demonstrated and sold robotic instrumentation to research scientists including “The Milligen/Biosearch 8400 Cyclone Plus DNA Synthesizer,” the first DNA synthesizer of its kind.
Hired to be the first generation of sales representatives selling this breakthrough robotic technology to laboratories across the entire U.S. West Coast and selling units to breakthrough exemplary research laboratories during the first year roll-out.
Bio-Rad Laboratories, Inc. February 1992-January 1994
Account Executive
Chosen “Salesman of the Year” - exceeded all quotas for selling consumables/capital equipment in New York City area by 40%+.
Specialized in selling high-pressure liquid chromatography (HPLC) equipment, ELISA test reagents and hardware, electrophoresis gels and apparatus, Western Blot assay kits, protein sequencers and synthesizers.
EDUCATION
B.A., Molecular Biology, Cornell University - Ithaca, New York