Social Media Influencer Marketing

RHEA BIDNURKAR

LinkedIn 646-***-**** *********.****@*****.***

EXPERIENCE

INDEWILD - New York, USA June 2024-Present

Consultant - PR & Influencer Marketing (Global)

● Built and scaled the U.S. and Canada affiliate program from the ground up, onboarding 70+ influencers and leveraging Shopify UTMs to drive a 22% lift in tracked revenue

● Oversaw 900+ influencer collaborations, developing high-performing content that increased Instagram engagement by 12.6% and drove a 39% surge in North American traffic (IG Insights + Shopify Geo Reports)

● Designed and executed the brand’s LinkedIn content strategy, resulting in 35% follower growth and a 50% boost in post engagement within 6 months

● Launched the brand’s TikTok Shop for the U.S. market, streamlining product listings and enhancing social commerce readiness

● Acted as brand representative at key industry events, including BeautyMatter’s Future50, strengthening visibility and stakeholder relationships

● A key member of the launch team for indē wild’s Sephora 2026 expansion, supporting go-to-market strategy and digital growth

● Led product launch rollouts across platforms, from positioning and seeding to content strategy, ensuring consistent storytelling and campaign impact

● Secured national and global press coverage, including Business of Fashion, by developing compelling brand narratives and executing targeted outreach MAGICEMAILS.COM - Sunnyvale, USA May 2024-August 2024 Email Marketing Intern

● Scaled cold email marketing for 12+ B2B clients to 20K emails/month by finding the right ICP, A/B testing copy, setting up domain + inbox rotation, and delivering 3%+ conversion rates.

● Audited and organized existing email flows, contributing to a 57% improvement in open rates across all campaigns, including follow-ups.

● Met stakeholders at a weekly cadence, delivering content updates, reporting, and optimized email copy to enhance inbox deliverability and reply rates

● Compiled and cleaned lead lists from LinkedIn, Instagram, TikTok scraping tools, and B2B platforms like ZoomInfo and Apollo.io, ensuring 95 %+ email accuracy for outreach campaigns

PEOPLEKIND- Mumbai, IN December 2022-April 2023

Account Associate

● Managed brand partnerships for five top-tier fashion and lifestyle clients, executing campaigns with Uniqlo, Michael Kors, Chandon, and Lakme

● Delivered strategic insights through market research, increasing qualified brand deals by 30%

● Boosted client Instagram engagement by 18% through tailored content strategies aligned with individual goals and USPs

● Built a strong network across Mumbai and Delhi, leading 40+ agency and brand meetings

● Secured 15+ high-value collaborations and event features, including Lakme Fashion Week and Haute Couture Fashion Week AD FACTORS PR- Mumbai, IN May 2022-November 2023

Associate Account Executive

● Managed BFSI clients including MDRT, TATA AIA, IndiGrid, and Arjuna Academy, delivering content and social strategies that improved client engagement by 25% across LinkedIn and Twitter

● Created monthly content calendars and platform-specific recommendations, leading to a 30% increase in consistency and content performance

● Executed targeted influencer campaigns that generated a 40% uplift in brand mentions and doubled average post reach within three months

● Produced C-suite thought leadership content, contributing to a 15% increase in profile views and connection growth for client executives on LinkedIn

● Led and transcribed 10+ executive interviews to develop industry-focused narratives for blog and PR usage

● Authored 12+ blog articles for MDRT, helping position the brand as a trusted voice in the financial services industry and increasing blog traffic by 28% EXCHANGE4MEDIA - Mumbai, IN March 2021- December 2021 Communications and Events Intern

● Crafted platform-specific social copy for Twitter, LinkedIn, Facebook, and Instagram, contributing to a 20% increase in event-related engagement

● Supported end-to-end coordination for high-profile events like The Women Achievers Awards and Under 30 Summit, ensuring timely execution and stakeholder satisfaction

● Managed event logistics—guest outreach, scheduling, and live social coverage—leading to a 12% boost in overall attendance

● Researched and pitched editorial content for PR Commune, India’s first PR e-magazine, as part of the founding five-member team MADISON WORLD - Mumbai, IN November 2020-January 2021 Digital Marketing Intern

● Developed product descriptions and blogs for client websites, specializing in food and health articles for Tata Nutrikorner

● Revamped Masina Hospital's Mumbai website for enhanced online presence and functionality; conducted monthly updates to ensure a modern and responsive platform

EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS - New York, NY MS, Media Management, 3.89/4 2023-2025

● VP of Marketing - Fordham Media and Entertainment Alliance Club

● Relevant coursework: Strategic Branding, Going Viral, Crisis Communications, Managing Diversity in Media, Social Media Marketing, PR

● On-campus job: Graduate Assistant for undergraduate Business Communications class, aiding the professor and enhancing student experience JAI HIND COLLEGE - Mumbai, IN

BA, Mass Media & Communications, 9.42/10 2019-2022

● Relevant coursework - Advanced Communication, Digital Media, Consumer Behaviour, Brand Building ADDITIONAL

● Skills/ Tools: Meta Business Suite, Google Analytics, Instagram Analytics, LinkedIn Analytics, Shopify, Canva, Photoshop, Google Workspace, Creator CRM tools

● Activities & Interests: Crime documentaries, Cooking, Instagram Trendspotting, Parks, The ocean

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