Digital Marketing Business Development
Resume:
VALA DURVETT
Director of Private Events
***********@*****.***
Brooklyn, NY
EDUCATION
Bachelor of Arts
Communication and Media Studies
Fordham University
SKILLS
Sales & Business Development:
Corporate Client Acquisition, Strategic
Partnerships, RFP & Proposal
Development, Contract Negotiation
Digital Marketing & Technology: SEO
Optimization, Email Campaigns
(Mailchimp), CRM Management
(TripleSeat, SevenRooms), Data-
Driven Marketing
Event Leadership: High-Profile Event
Execution, VIP Protocol & Logistics,
Multi-Venue Coordination, Omakase-
Style Experiences
Operational Excellence: Budgeting &
Cost Control, Vendor Negotiations,
Culinary & AV Team Collaboration
CERTIFICATIONS
Food Handler Certification
TIPS Certified
CAREER OBJECTIVE
Strategic private events executive with expertise in luxury event sales ($2M+ annually), digital marketing (SEO, Mailchimp), and tech-driven operations (TripleSeat, SevenRooms). Proven ability to leverage data analytics and SEO strategies to boost visibility for corporate, government, and celebrity clients. Adept at managing cross- functional teams with discretion and bespoke service. WORK EXPERIENCE
Operations Manager, Catering & Events
Pheasant
Aug 2024 - current NY
Reduced operational costs by 18% through strategic vendor negotiations and inventory system overhaul
Developed staff training program and employee handbook that reduced turnover by 25% while improving service scores
Implemented event management system, decreasing administrative time by 30% Partnered with marketing to implement SEO strategies, increasing inbound leads by 15%
Director of Events and Catering
Crave Fishbar Group (Multiple Locations)
Feb 2022 - Aug 2024 NY
Designed 12 seasonal event packages driving 25% revenue growth post- pandemic
Collaborated with culinary team to develop premium menus, increasing average spend by 20%
Established client retention program that improved repeat business by 15% Managed team of 100 event staff across five high-volume locations Director of Events and Marketing
Bulldozer Group US
July 2021 - Feb 2022 New York, NY
Optimized catering operations, reducing service errors by 40% through staff retraining
Led digital marketing initiatives that expanded customer base by 12% Maintained 100% health inspection compliance across all venues Director of Events and Marketing
EN Japanese Brasserie
Oct 2015 - Dec 2020 New York, NY
Generated $3M+ annual event revenue through corporate partnerships and premium experiences
Introduced cross-departmental briefing system that improved service coordination
Executed 170+ events yearly with 95% client satisfaction scores Expanded dietary-inclusive menu options, developing 12+ vegan/plant-based offerings that became the selection for 33% of guests at premium events
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