Business Development Manager

RANDY BAYNE

Rockford, Michigan 616-***-**** *****.*******@*****.*** linkedin.com/in/randy-bayne SUMMARY

I am a driven and accomplished business development manager with a demonstrated history of success in sales through value added selling and strategic planning in the automotive industry centered around metal stamping, plastic molding, value added production, and automation. A proven aptitude for implementing strategies and solutions to drive growth, ensure efficiency, and achieve exceptional results with a strong mechanical engineering background.

EXPERIENCE

EXTOL INC., Zeeland, Michigan (plastic joining technology for automation equipment focused on automotive OEM and Tier 1 markets)

Strategic Account/Business Development Manager, 2024 – Present

• Generated 167 new opportunities and provided quotes for 127 of them, totaling a sales pipeline of

$43 million in value. The average quoted opportunity was valued at $336K, with a win rate of nearly 10%.

• Lead strategic account management for plastic joining technologies within automation equipment, supporting key automotive OEM and Tier 1 suppliers across North America.

• Spearheaded the expansion of product offerings, including integration packages, semi-automated cells, and fully automated equipment lines to better serve evolving customer needs.

• Developed and delivered custom, value-driven solutions by identifying the root causes of customer challenges, pain points and applying Extol’s proprietary technologies and engineering strengths.

• Utilized a strong understanding of plastic joining, custom automation, and manufacturing systems to support quoting, cost estimation, and technical solutioning. ARTIFLEX MANUFACTURING, LLC, Grand Rapids, Michigan (tool & die, automation equip builder, low volume stamp production)

Business Development Manager, 2017 – 2024

• Reported to the Director of Sales and Executive Director of Corporate Sales, leading a NA territory

(U.S., Canada, Mexico); exceeded annual sales targets.

• Brought in new business program opportunities of awarded sales across four divisions.

• Consistently surpassed company sales goals with strategic planning, value-based selling, and customer-focused execution.

o 2021: Achieved $12M vs. $10M target

o 2022: Achieved $33M vs. $12M target

o 2023: Achieved $20M vs. $13M target

o 2024: $10.2M YTD with $14.5M projected (target: $14M)

• Supported new and existing customers (going deeper and wider) with custom solutions for tooling, automation.

HAERTER STAMPING, LLC, Grand Rapids, Michigan (plastic over molder, metal stamping production) NA Business Development Director and Engineering Manager, 2014 – 2017

• Managed a cross-functional team across engineering, sales, and continuous improvement.

• Increased sales from $13.6M to $22.3M across automotive and non-automotive markets.

• Delivered $1.5M+ in savings through lean initiatives and kaizen events.

• Managed a $2M budget and streamlined APQP process with standardized documentation. LEXAMAR, Boyne City, Michigan (body color plastic molding of class A vehicle parts) Program / Business Unit Manager, 2013 – 2014

SWOBODA, INC., Grand Rapids, Michigan (plastic over molder, electric coil winding, metal stamping) North American Sales Manager, 2010 – 2013

TRANSMATIC, INC., Holland, Michigan (deep draw metal stamping) Sr. Account Manager, 2006 – 2010

DURA AUTOMOTIVE SYSTEMS, Fremont, Michigan (design & build floor shifters) Business Team Leader / Program Manager, 2002 – 2006 HILITE INDUSTRIES, Whitehall, Michigan (design & build electro-mech actuators and solenoids) Global Technology Sales Manager, 1994 – 2000

EDUCATION

• BAKER COLLEGE, Muskegon, Michigan

B.S., International Business and Management – Summa Cum Laude

• CENTRAL MICHIGAN UNIVERSITY, Mount Pleasant, Michigan Industrial Technology and Teaching

CERTIFICATIONS & AWARDS

• Value Selling Training Certified – Visualize, Inc.

• Value-Added Selling Training Certified – Tom Reilly Training Inc.

• Leadership Flight School – Bartell & Bartell, Ltd. TECHNICAL SKILLS

Microsoft Office (Excel, Word, PowerPoint, Outlook), Salesforce, CAD (Spinfire), Teams, Zoom, ZoomInfo Strategic Sales Planning, Value Selling, APQP, Key Decision Maker Negotiation, Root Cause Analysis Sales

& Engineering Experience in: Mexico, Canada, Germany, France, Austria, UK, Italy, Japan, Korea, China BOARDS & COMMITTEES

• Director of Maintenance & Properties – North Holiday Hills Residential Association

• Trustee – Spring Lake Athletic Boosters

• Chapter Chairperson – Bear River RMEF

• Co-Chairperson & Purchasing Chairperson – Lakeshore RMEF

• Coaching Chairperson & Youth Coach – Tri-Cities Athletic Booster

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