Creative Brand Strategist
Resume:
Nadya Abykova
Portfolio linkedin.com/in/nabykova
Fort Collins, CO
*******.**@*****.***
● Creative Marketing Specialist with 4+ years of experience in social media marketing, content production, branding and project management.
● Led the development of a sub-product in collaboration with growth, tech, and sales teams to drive sales of the main product, which generated $16,000+ in the first month.
● Executed a commercial project that generated $20,000+ in revenue by securing partnerships and overseeing all production phases.
● Arranged and delivered 1,200+ briefs for video editing, script writing, graphic design, copywriting. Skills
● Tools: Figma, Canva, CapCut, InShot, YouTube Studio, Miro, ChatGPT, Notion, Trello, Slack, Shopify
● Languages: English (Fluent), Russian (Native), Spanish (Elementary) Work Experience
Brand Manager, OCitizens San Francisco, US (Remote) Nov 2023 – Feb 2025 Full-service U.S. relocation and job search support for IT professionals
● Spearheaded the creation of a brand platform and communication strategy, coordinating a cross-functional team of 8 to deliver a rebrand that reflected OCitizens’ mission and vision.
● Collaborated with a designer to create a new visual identity, redesign the website, and refresh brand assets.
● Launched an email newsletter and referral program which increased brand visibility by 2.5x. Social Media Marketing Manager, OCitizens San Francisco, US (Remote) Mar 2023 – Feb 2025 Full-service U.S. relocation and job search support for IT professionals
● Organized 10+ online events (webinars and workshops) and generated 50+ leads from a single event.
● Created and executed a go-to-market strategy for an EdTech product that generated $50K+ in revenue.
● Built a content matrix and gained 2,500+ subscribers to a Telegram channel, which became a primary sales tool.
● Coordinated a multi-platform content calendar, guiding a team of 6 to ensure consistent and timely execution.
● Expanded my role to a brand manager and successfully operated two roles simultaneously. YouTube Producer, OCitizens San Francisco, US (Remote) Mar 2021 – Mar 2023 Full-service U.S. relocation and job search support for IT professionals
● Developed and implemented a content strategy to strengthen the brand’s expertise, including interviews with executives and developers from top tech companies, amassing 10+ million views.
● Produced 110+ long-form YouTube videos from script writing to post-production, increasing viewership by 250–300% through analyzing data, SEO, and emerging trends.
● Initiated and managed ad partnerships, securing deals worth over $1,000 per integration. ESL Teacher & Student Event Facilitator, Easy School Irkutsk, Russia Oct 2018 – Mar 2021 Education
Bachelor of Arts (B.A.) in Fundamental and Applied Linguistics GPA: 3.9 Sept 2014 – July 2018 Far Eastern Federal University (FEFU), Vladivostok, Russia Top 100 FEFU Graduate 2018 Side Projects
Brand Strategist, Weave Atelier (Medical apparel brand) Apr 2025
● Co-created a brand platform and brand book. Delivered decks, the strategy was approved after the first pitch. Brand Strategist, Сoffemania NO PLATES (Leading restaurant chain in Moscow) Dec 2023
● Developed a brand platform and communication strategy as part of a competitive tender. Shortlisted among the Top 12 out of 50 participants; the core concept was later implemented across the brand’s offline locations.
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