Director, Digital Marketing Los Angeles

ALEXIA SMITH

LOS ANGELES, CA ***** 909-***-**** ********@*****.***, ******@******.***

As a seasoned strategic leader with a passion for connecting world-class talent to global audiences, I bring a proven ability to build authentic, culturally relevant partnerships & relationships that produce measurable impact. With deep experience across entertainment verticals—including film, music (R&B & Hip-Hop), video games, and beauty—I’ve led cross-industry campaigns that merge creativity with business strategy, consistently delivering results across multiple digital platforms. I thrive in high-pressure, creative and fast-moving environments where innovation and collaboration are key. From leading brand ideation and digital community strategy to guiding high-level influencer and talent partnerships, I take a hands-on, team-first approach. I’m energized by shaping compelling narratives, cultivating meaningful relationships, driving business development, and working alongside visionary creators and executives who are passionate about the ever-evolving entertainment landscape. PROFESSIONAL EXPERIENCE

WARNER RECORDS, WMG – Los Angeles, CA September 2023 – May 2025 DIRECTOR, DIGITAL MARKETING, STRATEGY & FAN ENGAGEMENT

• Lead the strategic development and execution of digital marketing campaigns for Warner's Urban roster (R&B, Hip-Hop), driving fan engagement, audience development & streaming/consumption growth across DSP’s.

• Manage artist, talent, and vendor relations. Collaborate cross-functionally with internal teams including Commercial Revenue, Brand Partnerships, Publicity, Creative, and Marketing to deliver integrated, high-impact artist campaigns.

• Own social media strategy and execution for priority artists and Warner Records channels—crafting compelling digital narratives, creative content, and elevating artist brands through fandom-first storytelling.

• Leverage platform expertise to guide artists and managers on content strategy – including calendar rollout & releases, audience engagement, and trend-driven campaign development.

• Partner with paid media and CRM leads to build high-performing acquisition funnels and retention strategies.

• Analyze campaign performance and audience insights to optimize tactics in real-time and build data-informed post-mortem reports.

• Manage digital marketing budgets and cultivate direct relationships with platform partners (Meta, YouTube, TikTok, etc.).

• Collaborate with influencers/creators to produce culturally resonant, short-form content tailored to evolving platform trends. WELLA SEBASTIAN PROFESSIONALS – Calabasas, CA December 2021 – September 2023 SENIOR BRAND MANAGER, SEBASTIAN PROFESSIONALS

• Drove brand storytelling and go-to-market strategy for Sebastian Professionals across North America, leading multi-channel marketing initiatives to grow awareness and product adoption.

• Served as the brand expert across internal and external functions, aligning stakeholders on creative, product, and digital marketing strategies.

• Directed brand voice development and asset creation across retail, digital, and experiential channels.

• Managed influencer partnerships, retail activations, sponsorships, and sampling programs to build a culturally relevant brand presence.

• Oversaw end-to-end product campaign development, from concept through execution, working cross-functionally with sales, product, and creative teams.

• Led budgeting, vendor management, and execution of brand campaigns with a focus on ROI and long-term brand equity. DISCOVERY+/OWN NETWORK – West Hollywood, CA January 2021 – November 2021 (Contract) SENIOR MANAGER, INTEGRATED MARKETING

• Oversaw cross-platform campaign planning and delivery for OWN original programming, content on Discovery+, aligning creative strategy with media execution to support brand priorities.

• Collaborated with internal teams, agencies, and vendors to ensure timely, on-brand campaign delivery under tight timelines and shifting priorities.

• Developed content calendars and managed creative development, ensuring alignment with platform standards and brand voice. Monitored budgets and optimized workflow across marketing deliverables, ensuring campaigns were delivered on time and within budget.

• Built strong relationships with key stakeholders across departments to ensure high-quality, integrated campaigns with measurable impact.

REVOLT MEDIA & TV - Hollywood, CA November 2016 - January 2021 SENIOR MANAGER, INTEGRATED MARKETING

• Led ideation and execution of cross-platform marketing programs—including branded content, digital, linear, experiential, and social—for global entertainment brands, with a focus on R&B and Hip-Hop..

• Served as a key client-facing strategist, creating compelling brand and urban artist partnership concepts and revenue generating campaigns aligned with audience insights.

• Executed large-scale tentpole event activations and developed conference programming, pitches, and sponsor engagement strategies.

• Oversaw internal and external creative deliverables from concept to execution, including pitch decks, ad units, and branded touchpoints.

• Managed campaign operations, ensuring timelines, budgets, and legal compliance were upheld across all initiatives.

• Collaborated with sales, marketing, and production teams to deliver best-in-class branded content and partnerships. TRAILER PARK/DEEP FOCUS - Hollywood, CA August 2015 - October 2016 (Freelance) BRAND MANAGER, DIGITAL MARKETING & COMMUNITY

• Managed digital and social community engagement for Netflix and Showtime IP’s, helping shape brand tone and fan interaction strategies along with social community management.

• Produced and led influencer-driven campaigns and activations, collaborating with creative and strategy teams to develop audience-first content.

• Oversaw social channel management, content publishing, and community interaction, ensuring alignment with broader campaign goals.

• Managed digital media campaigns for Neutrogena along with other beauty brands, creating branded content and driving targeted engagement in the beauty and entertainment space. SPACE 150 AGENCY (ONE+K AGENCY) - Burbank, CA August 2013 – August 2015 MARKETING MANAGER, SOCIAL & PAID MEDIA

• Managed digital and social community engagement for Pixar, Disney, Netflix, Showtime & gaming IP’s, helping shape brand tone and fan interaction strategies.

• Produced and led influencer-driven campaigns and activations, collaborating with creative and strategy teams to develop audience-first content.

• Oversaw social channel management, content publishing, and community interaction, ensuring alignment with broader campaign goals.

UNIVERSITY OF LAS VEGAS NEVADA BACHELOR OF SCIENCE BUSINESS ADMINISTRATION 2010

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