Digital Marketing Google Ads

Xavier Komaromi

734-***-**** • Belleville, MI ***11 • **************@*****.***

linkedin.com/in/xavier-komaromi-218a571b5/

Business and Marketing Graduate

Digital Marketing Communication Adaptability

CAREER OBJECTIVE

Passionate marketing graduate with strong communication and digital marketing expertise seeking to contribute to the success of your organization. Recognized for adaptability, relationship-building, and creative problem-solving in dynamic environments. WORK EXPERIENCE

Edustaff – Belleville, MI 09/2023 – Present

Substitute Teacher and Tutor

• Provided instruction, encouraged student progress, and maintained safety while managing the learning environment.

• Executed teachers’ lesson plans and left detailed notes for follow-up.

• Enforced school policies to create a safe and productive classroom environment.

• Delivered academic support across various subjects to help students achieve their academic goals.

Belleville High School – Belleville, MI 09/2023 – Present Assistant Wrestling Coach

• Organized and ran practices and drills in the presence and absence of the head coach.

• Monitored athletes’ health and safety while fostering skill development and team success.

• Supported team and individual achievements by promoting sportsmanship and resilience. EDUCATION

Eastern Michigan University – Ypsilanti, MI

Bachelor of Business Administration Summa Cum Laude - Marketing, April 2023

• 3.98 GPA

PROFESSIONAL SKILLS

• Communication & Collaboration: Strong verbal and written communication skills with a proven ability to build relationships with diverse teams and audiences.

• Digital Marketing Proficiency: Certified in Google Ads & Analytics; skilled in campaign management, A/B testing, and persona targeting.

• Analytical & Organizational Excellence:y Adept at optimizing strategies using analytics to drive measurable outcomes.

Xavier Komaromi **************@*****.***

• Software Expertise: Experienced with Microsoft Office, Google Suite, and marketing platforms.

VOLUNTEER EXPERIENCE

EMU Mentor Collective – Ypsilanti, MI 07/2022 - 04/2023 Student Mentoring

• Guided mentees in achieving academic goals through consistent communication and personalized support.

• Fostered meaningful relationships with students to promote academic success. Van Buren Area Little League – Van Buren, MI 07/2021 - 04/2023 Youth Baseball Coach

• Taught fundamentals of baseball to 4–7-year-olds while communicating progress to parents.

AWARDS AND HONORS

Dean’s List – Eastern Michigan University

Fall 2019 – Spring 2023

• Maintained a 3.5 GPA or better while taking a minimum of 10 credit hours.

• Collaborated closely with professors, advisors, and classmates to complete given projects and activities.

EMU Outstanding Junior College of Business Student of the Year Award – Eastern Michigan University 2021-2022

• Recognized for outstanding academic performance in Eastern’s College of Business. EMU College of Business Outstanding Student in Marketing Award– Eastern Michigan University 2022-2023

• Recognized for outstanding academic performance in Eastern’s College of Business as a marketing major.

PROFESSIONAL MEMBERSHIPS

• The National Society of Leadership and Success (09/2020 – PRESENT)

• Beta Gamma Sigma Honor Society (03/2022 – PRESENT) Projects

Google AdWords and Web Page Design – Eastern Michigan University 01/2023 - 04/2023

Sustainable Workplace Alliance (Nonprofit)

• Managed monthly advertising budgets of $10,000 per month. Xavier Komaromi **************@*****.***

• Created Google Ads that aligned with nonprofit’s objectives (generating traffic to website and targeting ads to intended audience).

• Implemented new Google Ads which generated 43 impressions and 3 clicks over a 30-day period for a niche industry.

• A/B tested Google Ad keywords/phrases to garner more impressions and attract more qualified leads.

• Attended Zoom meetings with the nonprofit to communicate changes to ads and to get feedback.

Google Analytics and Landing Page Optimization – Eastern Michigan University 01/2023 – 04/2023

Ecology Center (Nonprofit)

• Managed monthly advertising budgets of $10,000 per month.

• Created Google Ads to meet nonprofit’s macro goals (increase website traffic, increase donations, and increase newsletter signups).

• Implemented a competitive landscape analysis and communicated insights to the nonprofit to better meet macro goals (more prominent call to action to achieve better engagement with website).

• Created new Google Ads to target specific persona as new articles were released by the nonprofit.

• Utilized a heatmap and discussed findings with the nonprofit so they could understand what was getting their user’s attention.

• Created Google Ads directed at a specific persona that yielded lower bounce rates compared to all paid traffic (66.67% compared to 82.54%).

• Created Google Ads directed at a specific persona that led to higher pages viewed per session compared to all paid traffic (2.00 pages/session compared to 1.28 pages/session)

• Created Google Ads directed at a specific persona that led to longer average session duration (01:11 compared to overall 00:39).

• Attended Zoom meetings with the nonprofit to communicate changes to the ads and get feedback from the nonprofit.

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