Human Resources L A

DIANA PARK

310-***-****; ************@*****.***

Corporate/Internal Communications (Global)

Created internal calendar communications plans for global organization with cultural sensitivity, created internal staff newsletter, weekly company news coverage newsletter; advised social

Worked with Human Resources on employee benefits communications; wrote/edited HR missives

Wrote/edited company annual report, human resources handbook

Wrote speeches for board president, CEO, university deans, city councilmember, executives

Created, edited content for websites, CEO internal staff memos, executive memos, prepped CEO talking points for Town Halls

Created internal style writing style guide

Crisis Communications/Issues Management

Advised CEO and executive team on the messaging of opening new headquarters after layoffs

Advised and wrote Op-Ed in the wake of an L.A. City Councilman’s arrest for cocaine possession. Weighed the pros and cons of submitting an Op-Ed in the L.A. Times jointly with the Council President and my Councilperson. Advised on strategy

Lead in killing a news story that would have greatly damaged my organization

Responded and advised on staff petitions; help identify creative solutions

Public Relations/Media Relations (Global)

·Won statewide and national awards for communications

·Directed global organization communications strategy. Garnered international and national (Axios, Forbes, BBC, Politico, NY Times, LA Times, Economist Impact, ABC, CNBC, CBC, etc.), regional (San Jose Mercury, San Francisco Chronicle, etc.) ethnic (Telemundo, Korea Times, La Opinion); the legal publication “Daily Journal”; arranged for Editorial Board meetings at The L.A. Times

·Promoted thought leadership via earned media on cybersecurity, digital transformation, application interface; edited and published 2,000-word Op-Ed in legal journal on cybersecurity by law firm partner; created marketing materials for conferences and events

·Published Op-Eds in newspapers on current issues; wrote press releases; published letters-to-the-editor in national and regional newspapers

·Garnered front page cover story in “The Chronicle of Higher Education” for USC think tank director on his book on theories of cities. A first for a USC professor

***

Communications Consultant – Contracts; Self Employed, LA CA 2023 – Present

Advise and execute internal and external communications strategies for clients, digital and traditional media outlets. Press releases, Op-Ed pieces

Write and edit communications and marketing collateral, fundraising materials

Write and edit CEO communications, internal and external

Manage crisis communications

Write and edit HR employee manual, staff communications

HIMSS – Chicago, IL; Sr. Director, Strategic Communications, Global 2022 – 2023

(Health Information and Management Systems Society, (Global Organization)

·Built new global communications infrastructure for internal and external communications

·Wrote and edited marketing collateral materials for events, global and regional conferences

·Created and executed new bimonthly newsletter, executive and HR communications to staff

·Manage internal and external crisis communications/issues management communications

·Offered counsel to and managed CEO communications: speeches, narrative and thought leadership pieces for organization brand, vision and mission; wrote and edited CEO and C-suite talking points

·Advised social strategy, wrote and edited Op-Eds, press releases; created and executed new weekly media coverage report of organization

·Generated 6X as much earned media for global conference under my lead; promoted digital healthcare thought leadership on digital health transformation (from 500 to 3,000 press hits)

·Counseled VPs, and other executives on global communications strategies and media interviews

·Supervised and coached team

Clear Stream Agency – Los Angeles, CA; Sr. Communications Manager 2019 – 2022

·Directed National Media Relations strategy, provided counsel to clients to increase their business profile and revenue. Edited and published 2,000-word Op-Ed in legal journal on global cybersecurity

·Client industries included Tech, Law and Healthcare. Wrote and edited pitch letters and press releases; and pitched to the media

L.A. Care Health Plan – Sr. Communications/Community Relations Specialist 2017 – 2019

·Represented L.A. Care’s policy to stakeholders including advocates, health partners and government agencies

·Organized and prepped executives for board meetings and other internal communications

·Wrote policy talking points for executives

·Evaluated sponsorship/funding requests for executive approval

·Strategized Latino caregiver campaign pilot program; strategized ad campaigns

·Organized Speakers Bureau in community featuring subject matter experts within organization

·Wrote and edited blogs for digital media

The Los Angeles Trust for Children’s Health – Communications Consultant 2015 – 2017

(Los Angeles Unified School District)

·Strategize media relations, social media, marketing;

·Wrote speeches for executives; internal staff communications

·Wrote and edited marketing and fund-raising materials,

·Wrote and edited press releases, media alerts, newsletters, Op-Ed articles

·Organized, wrote and edited website

Other related professional experience

·LA Times; Oakland Tribune and the LA Daily News – Reporter

·Covered the metro section, including state and city governments, politics, elections, schools, police, sports and feature stories

***

Education: University of Hawaii at Manoa, BA in English Literature

Leon J. Rhodes Scholarship for Leadership

Myrtle Clark Creative Writing Award

Charles M. Hemenway Scholarship for Public Service

Contact this candidate