Business Operations Product Strategy

Resume - Veena Aiyer

Strategic Growth & Community Leader Business Operations Product Strategy

Danville, CA ************@*****.*** 925-***-**** www.linkedin.com/in/veenaaiyer/

PROFESSIONAL SUMMARY

Dynamic and results-driven strategic growth and community leader with a proven track record in business operations, product strategy, and marketplace development. Expertise in scaling platforms, leading cross-functional teams, and driving user engagement. Passionate about leveraging AI and technology to create inclusive, high-impact solutions.

Currently the Founder & CEO of Qrkiez, a first-of-its-kind AI-powered social marketplace for the neurodivergent (ND) community, connecting ND individuals and families with essential services, jobs, and peer support. Successfully grew the platform to 85+ users organically, developed a resource hub with expert content, and built a LinkedIn following of 650+ professionals. Seeking leadership roles in growth, community, and strategy, while continuing to build Qrkiez as a long-term mission-driven resource for the ND community.

CORE SKILLS & COMPETENCIES

Growth Strategy & Community Engagement – Scaling platforms, fostering user adoption, and driving retention

Business Operations & GTM Strategy – Defining KPIs, revenue models, and executing GTM plans

Product & Marketplace Development – Competitive analysis, UX optimization, and monetization strategies

AI-Driven User Personalization – Implementing AI-based recommendation models and automated workflows

Stakeholder & Team Leadership – Cross-functional alignment, team building, and strategic partnerships

Data-Driven Decision Making – Market research, performance tracking, and user behavior insights

Customer Experience & Support – Community-building, customer success, and user engagement

EXPERIENCE

Founder & CEO – Qrkiez (AI-Powered Social Marketplace for the Neurodivergent Community)

Jan 2024 – Present Danville, CA

Conducted market discovery calls, competitive analysis, and user research, identifying key gaps in the ND services market.

Built and launched Qrkiez beta platform – growing to 80+ users organically while refining service provider onboarding.

Led the development of a resource hub, including blogs, educational content, and ND-friendly job listings.

Recruited and aligned a mission-driven team (developers, designers, and growth specialists).

Driving AI integration for personalized recommendations, conversational AI onboarding, and service discovery.

Managing marketing, community outreach, and partnerships, enhancing user engagement and retention.

Finance & Operations Consultant – Learnfully

July 2023 – Oct 2023

Spearheaded subscriptions billing and invoicing, ensuring timely customer payments and increasing CSAT by 12%.

Recovered $100K in backlogged revenue within three months and implemented auto-pay enrollment for smoother transactions.

Introduced new pricing and discount models, aligning financial operations with sales strategies to improve conversion rates.

Established robust revenue tracking and bookkeeping mechanisms, enhancing financial transparency and reporting accuracy.

Head of Business Operations – BloomTech (fka Lambda School)

Jan 2022 – Jan 2023 San Francisco, CA

Increased revenue by 30% by analyzing user drop-off and launching a "risk-free trial" feature to improve conversions.

Drove cross-functional collaboration across finance, growth, product, and data teams to launch a unified student success KPI framework, breaking down silos and enabling strategic revenue initiatives.

Designed and implemented process flow for the Tuition Repayment funnel, integrating financial modeling and customer behavior data.

Led investor and public reporting, publishing an Outcomes Report to improve brand credibility and customer acquisition.

Built and managed data dashboards for revenue forecasting, user engagement, and performance tracking.

Merchant Partnership & Retail Expansion Lead – Postmates (Acquired by Uber)

Oct 2020 – Oct 2021 San Francisco, CA

Developed sales incentive plans and strategic partnerships, driving $37M in merchant revenue per quarter.

Spearheaded retail expansion strategy beyond food delivery, adding high-demand verticals (pet, baby, beauty products); Expanded Postmates into a one-stop app for high-urgency, non-food purchases, resulting in +15% growth in order volume from new retail categories; Increased repeat purchases by 12%, improving user retention.

Expanded merchant partnerships, adding $5M+ in additional revenue within two quarters.

Led M&A integration between Uber and Postmates, developing global sales incentive programs for grocery & retail expansion.

Senior Global Business Operations Manager – Intuit

Mar 2018 – Mar 2020 Mountain View, CA

Created GTM strategies and expansion plans, resulting in a 20% increase in revenue and customer acquisition.

Led cross-border alignment with regional teams in the US, UK, Brazil, India, Australia, and Canada to support international growth, and drive consistent execution across markets.

Defined TAM, SAM, and SOM models, optimizing prioritization of new initiatives and service offerings.

Led 3-year strategic planning, collaborating across finance, product, and marketing teams.

Manager, Business Operations & Insights – eBay Marketplace

Apr 2016 – Mar 2018 San Jose, CA

Developed seller analytics dashboards to track paid marketing performance, buyer/seller funnel growth, and revenue metrics.

Led monetization strategy for promoted listings, resulting in 15% growth in high ASP category listings.

Conducted deep-dive market research and competitive analysis, identifying opportunities in the heavy equipment category.

Proposed alternative pricing solutions, leading to a 13% YoY revenue increase in high-value transactions.

Collaborated with product, marketing, and finance teams to improve seller engagement, retention, and performance tracking.

EDUCATION

MBA – Kenan-Flagler Business School, University of North Carolina at Chapel Hill May 2015

Bachelor of Engineering, Computer Science – Rajiv Gandhi Technical University, India Aug 2005

UC Berkeley Haas School of Business – AI Business Strategies and Applications Mar 2024

TOOLS & CERTIFICATIONS

Product & Analytics: Asana, Jira, Trello, Looker, Tableau, Google Analytics

CRM & Sales Ops: HubSpot, Salesforce, SQL

Growth & Community: Social media strategy, customer segmentation, SEO, digital marketing

Certifications: Certified Pragmatic Product Manager, SPIN Sales Training

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