Social Media Marketing Director

Sahudi Rodríguez Sellés

Casa Maggiore Apt ***, **0 Calle Unión, Guaynabo, PR 00966

Phone: 787-***-**** Email: *******@***.***

LinkedIn: linkedin.com/in/sahudi-rodriguez

Professional Summary

Dynamic and results-driven Marketing Director with over 15 years of experience in developing and executing high-impact marketing strategies for top-tier clients in the pharmaceutical and healthcare sectors. Skilled in market analysis, strategic planning, brand development, and team leadership. Proven track record in increasing sales, improving brand visibility, unlocking new market opportunities and managing successful promotional campaigns. Adept at building strong client relationships and delivering innovative solutions that meet business objectives. Professional Experience

Sinexis INC, San Juan, PR

Marketing and Strategic Planning Director

September 2018 - Present

• Orchestrated a marketing overhaul, leading to a 20% increase in annual sales and a 30% boost in brand visibility focused on customer engagement and retention.

• Coordinated and supervised 20+ successful promotional campaigns, that resulted in a increase in market share for a leading pharmaceutical product improving brand visibility by 30% and costumer engagement by 25% in key markets.

• Led the integration of digital marketing tools, optimizing campaigns across social media, email, and PPC which increased engagement by 40% and boosted lead generation by 35%.

• Managed key client relationships, improving campaign efficiency that achieved 15% growth in client retention over 12 months ensuring sustained long-term growth and fostering collaboration.

• Built and maintained strategic relationships with clients and agencies, ensuring smooth communication and optimizing campaign execution positioning Sinexis as a leader in its field.

ASSMCA (Administration of Health Services and Against Addiction), San Juan, PR Crisis Counselor

September 2017 - September 2018

• Provided psychological first aid to over 5,000+ victims of Hurricane Maria.

• Supported the community in regaining a sense of control during recovery.

• Facilitated the connection of Guaynabo residents with critical mental health services, improving resource access by 40%.

Braxton of PR, Guaynabo, PR

Professional and Development Trainer

August 2005 - August 2006

• Developed cutting-edge training programs that directly improved teacher performance and student academic achievement, increasing test scores by 20% in participating schools.

• Facilitated over 50 workshops for educators, directly impacting 300+ professionals, equipping them with the tools needed to foster growth in students and improve classroom effectiveness.

Sinexis INC, San Juan, PR

Advertising, Marketing and Public Relations

August 2004-August 2006

• Optimize development of promotional activities, marketing plans, and sales strategies for pharmaceutical drugs.

• Offered competitive analysis, market research, business plans.

• Conducted comprehensive market research and competitive analysis, providing clients with actionable insights that informed product positioning, pricing strategies, and promotional efforts for initiating successful product marketing.

• Orchestrated the launch of new products and services, overseeing the entire lifecycle from market research and product positioning to promotional activities, contributing to the successful launch of new product lines.

Parke Davis / Warner Lambert, Carolina, PR

Central Nervous System Sales and Marketing Manager August 1995-August 2000

• Transformed the CNS department’s performance, driving 15% year-over-year sales growth and positioning Neurontin as the #1 anticonvulsant in terms of prescriptions.

• Revitalized sales incentives, motivating a team of 10+ representatives to exceed sales goals, contributing to a 25% increase in market penetration.

• Implemented data-driven market strategies, resulting in targeted campaigns that boosted hospital and physician engagement by 30%.

Parke Davis / Warner Lambert, Carolina, PR

Medical Representative

August 1990-August 1995

• Implemented and optimized strategic marketing and sales plans established by the company for new pharmaceutical products.

• Launched new products of Parke Davis Company.

• Developed strategic planning skills targeted to deliver short and effective product presentations to hospitals and physicians positioning territory between top three of company in terms of prescriptions.

Key Skills & Expertise

• Strategic Marketing Leadership: Building and executing transformative marketing strategies to drive measurable results.

• Brand Development & Positioning: Establishing and expanding brands in competitive markets.

• Digital Marketing Mastery: Social media strategies, and advanced analytics.

• Customer Engagement & Retention: Designing targeted campaigns that deepen customer loyalty and increase engagement.

• Sales Optimization & Market Expansion: Using market data to identify opportunities and convert them into successful sales strategies.

• Cross-Functional Team Leadership: Leading teams to deliver high-impact marketing campaigns and initiatives.

• Pharmaceutical Marketing: Create effective marketing plan to educate HCPs and patients about the risk of pharmaceutical drugs.

Education & Certifications

Interamerican University, San Juan, PR

Master’s Degree in Marketing (1995)

University of Puerto Rico, Medical Science Campus, San Juan, PR Master’s Degree in Medical Technology (1990)

Psychological First Aid, Johns Hopkins School of Public Health (2018) Languages

• Spanish: Native

• English: Fluent (Written and Spoken)

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