Executive Director Advertising Sales
Resume:
Amanda Hite
Ball Ground, Georgia
*********@*****.***
PROFILE
As an Executive Director with over three decades of experience driving national and regional advertising sales, my impact spans diverse sectors. I have a proven track record of overseeing print, digital and PR event strategies, and managing sponsorships. My expertise lies in cultivating client relationships, developing innovative sales strategies, and collaborating with internal teams to deliver exceptional solutions.
Executive Director at Tolbert/Sheridan Apr 2004 – Present
- Drive national and regional advertising sales and specific events across multiple client sectors.
●Oversee print, digital advertising, PR event strategies for consumer and celebrity engagements.
●Manage sponsorships and promotions such as B2B, cannabis, consumer, CPG, digital broadcasting, entertainment, luxury lifestyle, healthcare, music and travel.
●Ensure successful marketing campaigns with internal teams and ad agencies.
Advertising Director at CFQ Media Apr 2003 - Mar 2004
- Lead national advertising efforts for two publications: Cinefantastique & Femme Fatales.
●Achieved 300% revenue growth for both magazines.
●Developed and implemented strategies to drive sales and increase market share.
●Collaborated with internal teams and ad agencies to ensure advertising campaigns align with brand objectives.
●Managed relationships with key advertising partners to maximize revenue opportunities.
West Coast Manager at The McNeil Group, Inc. Feb 2002 - Jan 2003
- Managed Reader’s Digest Travel category for 12 Western states, and Ritz-Carlton Magazine.
●Developed strategic partnerships and collaborations to enhance brand visibility
●Analyzed market trends and competitor activities to drive growth and market share.
●Collaborated with cross-function teams to ensure successful execution of marketing strategies.
Southwest Sales Manager at Northern Light Technology Feb 2001 - Dec 2001
- Drive sales of B2B and consumer digital advertising, email, and sponsorships in the Southwest region.
●Developed and maintained relationships with clients to increase revenue and market share.
●Collaborated with cross-functional teams to execute successful sales strategies and meet targets.
●Achieved sales targets for B2B and consumer digital, email, and sponsorships.
Northwest/Southwest Sales Manager at Hollywood.com Jun 2000 - Feb 2001
- Drive digital advertising sales and promotional tie-in sponsorships in the Northwest & Southwest territories.
●Developed relationships with consumer and entertainment accounts.
●Collaborated with internal teams and ad agencies to execute sales strategies effectively.
●Managed sales pipeline and meet revenue targets consistently.
●Achieved sales goals for Hollywood.com in the designated territories.
National Sales Manager at SmallOffice.com Sep 1999 - Jun 2000
- Lead national sales efforts for B2B and consumer digital advertising, email and sponsorships.
●Collaborated with CFO on technical reports, projections, and invoicing.
●Developed strategic partnerships to drive revenue growth and market expansion.
●Managed cross-functional teams and ad agencies to meet sales targets and enhance client relationships.
●Streamlined processes to improve efficiency in sales operations.
National Sales Manager at International Data Group Nov 1998 - Aug 1999
- Oversaw and headlined the launch of SolutionsIntegrator.com.
●Managed national B2B digital advertising sales, email and sponsorships
●Developed strategic partnerships with B2B brands and ad agencies.
●Implemented sales strategies for growth in the tech market.
●Analyzed market trends and performance.
Account Executive at Tolbert/Sheridan Nov 1995 - Nov 1998
- Drive advertising sales for publications in B2B, consumer, shelter, tech, and travel sectors in the Southeast and Southwest.
●Cultivated client relationships to optimize revenue generation.
●Developed innovative sales strategies to meet and exceed targets.
●Collaborate with internal teams and ad agencies to deliver exceptional advertising solutions.
Account Executive at Universal Media Sep 1993 - Nov 1995
- Drive B2B advertising sales for the weekly publication - Travel Agent Magazine.
●Developed advertising opportunities including regional and international sections and/or inserts such as Traveling the South, Jamaica, the USVI and Puerto Rico.
●Expanded client base and cultivated strong relationships with key stakeholders in travel.
●Achieved sales targets and exceeded revenue goals consistently.
Collaborated with CVBs, Tourism Boards and ad agencies to develop innovative advertising solutions.
Education
Reinhardt College
Associate Liberal Arts
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