Social Media Senior Marketing

Dear Hiring Manager:

I am excited to apply for the position of Senior Marketing Event Manager at Klaviyo, as advertised. With extensive experience in event planning and execution, coupled with a strong background in marketing, I am confident in my ability to contribute to your team and deliver exceptional events that align with your organizational goals.

In my previous roles at IBM Watson Health and Elevate Healthcare, I have successfully led the end-to-end planning and execution of numerous high-impact events, both domestically and internationally. I understand the intricacies of developing comprehensive event plans, managing budgets, and coordinating logistics. My experience includes sourcing and negotiating with vendors, overseeing on-site logistics, and ensuring all event materials are prepared and distributed on time. I have developed robust event strategies that not only enhance attendee engagement but also foster strong brand connections.

I am adept at utilizing various marketing channels to promote events effectively. My previous roles have involved developing and implementing targeted marketing campaigns, leveraging email, social media, and digital advertising, which have consistently resulted in increased registration and attendance rates. I take pride in my ability to analyze event performance data, preparing insightful post-event reports that inform future strategies and improve overall effectiveness.

Budget management is another area where I excel. I have a proven track record of developing and managing event budgets meticulously, negotiating favorable rates with vendors, and ensuring that all expenses are tracked accurately. My strong project management and organizational skills enable me to keep all aspects of event planning on schedule and within budget.

Collaboration is key to successful event execution, and I thrive in team environments. I have built and maintained strong relationships with cross-functional teams, including marketing, sales, and executive leadership, ensuring alignment and shared goals throughout the planning process. My proactive approach to problem-solving and attention to detail have been essential in navigating challenges and delivering memorable experiences.

I hold a Bachelor of Arts in Communications and several certifications, including Digital Event Strategist Certification from PCMA, which further equip me to stay updated with industry trends and best practices. My passion for the technology industry drives my commitment to excellence in every event I manage.

Due to a recent acquisition and workforce reduction, I am seeking a new opportunity. I am eager to bring my skills and experience to Klaviyo and contribute to your continued success. Thank you for considering my application. I look forward to the opportunity to discuss how I can add value to your team.

Warm regards,

Nancy Lapointe, DES