Data Analytics Social Media

Kim Scutari

Rancho Murieta, CA *****

Phone: 916-***-****

Email: ************@*****.***

linkedin.com/in/kimperotti/

Executive Summary:

Strategic and results-driven marketing executive with a proven track record of enhancing brand recognition, expanding market share, and driving customer engagement through integrated, multi-channel strategies. Expertise in leveraging data analytics and consumer insights to optimize campaign performance, maximize ROI, and strengthen customer loyalty. Demonstrated ability to lead cross-functional teams and execute high-impact marketing initiatives that generate measurable business growth.

Professional Experience:

Northwest Exteriors – Rancho Cordova, CA

Marketing Director 2022 – 2025

Built, led and mentored cross-functional teams across multiple divisions, overseeing marketing strategies that strengthened brand positioning and boosted market consideration by 40% year over year.

Spearheaded multi-channel advertising campaigns, achieving a 96% customer recall—well above industry benchmarks.

Optimized media buying and digital strategy, increasing inbound leads and raising brand awareness to 51%, the highest among competitors.

Secured an exclusive broadcast sponsorship with NBC Sports for the Sacramento Kings’ Light the Beam campaign, significantly elevating brand visibility in a competitive landscape.

Leveraged data analytics and customer insights to refine messaging, implement strategic offers (e.g., $6,500 Off promotion), and enhance conversion rates.

Strengthened consumer trust and loyalty by aligning brand messaging with quality, service, and energy efficiency themes.

Managed multi-channel marketing efforts across digital, TV, print, out-of-home (OOH), and social media to maximize reach and ROI.

Built and led high-performing teams, fostering collaboration and driving strategic growth initiatives.

Oversaw large-scale marketing budgets, ensuring cost-effective execution while maximizing impact.

Developed growth-focused brand strategies, balancing creative innovation with data-driven execution.

Vivial Media, LLC – Sacramento, CA

Senior Digital Media Sales Manager 2020 – 2022

Delivering on the execution of innovative digital advertising campaigns that drive revenue.

Selling advertising and digital marketing solutions to companies across the country.

Work directly with businesses to discuss and understand their needs.

Created tailored solutions to generate business leads

Managed digital content distribution strategies, enhancing customer engagement and ad performance.

Developed customized ad solutions using audience segmentation and behavioral targeting, improving campaign effectiveness and lead conversion.

Effectv (Comcast Advertising) – San Francisco, CA

Automotive Account Management Lead 2019 – 2020

Led multi-platform marketing efforts for automotive clients, delivering 63% profitability growth through targeted advertising, strategic media placements, and high-converting digital campaigns. Designed and executed integrated marketing plans, combining TV, OTT, digital display, social media, and programmatic advertising to maximize audience reach and conversion rates.

Managed digital content distribution strategies, enhancing customer engagement and ad performance by optimizing creative assets, refining audience targeting, and leveraging real-time analytics.

Developed personalized ad messaging and retargeting techniques, ensuring higher lead conversion rates and improved dealership foot traffic.

Consulted with dealership owners and marketing teams, advising on ad spend allocation, creative messaging, and campaign timing to maximize ROI.

Provided competitive market analysis, ensuring clients effectively positioned their brands in a competitive landscape.

Digital First Media, Inc. – Santa Cruz, CA

Multimedia Account Executive 2018 – 2019

Increased customer base by 30% through strategic content marketing and digital advertising initiatives.

Designed and executed multi-channel campaigns that enhance brand visibility and lead generations for local and regional businesses.

Provided in-depth market analysis and performance reporting, optimizing ad spend allocation and maximizing campaign ROI.

Cultivated strong client relationships by delivering tailored marketing strategies, resulting in higher customer retention and increased revenue growth.

House2Home Showcase, Inc. – Folsom, CA

Multimedia Account Manager 2015 – 2017

Conducted new business sales, account management, and multimedia sales for regional and national home improvement brands.

Developed marketing campaigns and digital strategies that increased customer engagement and retention.

Built strong client relationships and provided consultative solutions to enhance their brand presence.

Gatehouse Media – Roseville, CA

Digital Performance Strategist 2013 – 2014

Designed and implemented omnichannel marketing strategies to improve audience engagement and ad performance.

Trained and advised over 100 small business owners on digital media, SEO, and social marketing best practices.

I specialize in reputation management, lead generation, and content optimization strategies.

AGI Publishing Inc. – Sacramento, CA

Account Executive 2011 – 2013

Conducted directional and creative advertising sales, driving regional business growth.

Ranked #1 in the Region for New Business Sales and #3 in the Company for Foreign Market Sales.

Achieved Highest Customer Retention Rate through personalized marketing solutions.

Sacramento Union Newspaper – Sacramento, CA

Vice President of Internet Marketing 2007 – 2009

Managed digital marketing operations, optimizing online engagement strategies.

Measured, monitored, and optimized marketing funnels and programs to enhance performance.

Developed reporting infrastructure to monetize visual ROI and improve cross-functional communication.

San Francisco Chronicle and SF Gate – San Francisco, CA

Retail Account Executive 1999 – 2001

Managed and grew mid-market client portfolios, increasing account spending and revenue.

Designed strategic growth plans, resulting in year-over-year revenue increases.

Collaborated with marketing teams and research departments to develop high-impact marketing roadmaps.

California News Publishers Association – Sacramento, CA

Senior Ad Placement Executive 1997 – 1999

Managed $30 million in annual billings, overseeing advertising placement in over 1,300 news agencies.

Worked with state press associations nationwide to enhance campaign effectiveness.

Led advertising rollouts in 350 newspapers, ensuring seamless execution and optimal engagement.

Education & Certifications:

University of Virginia – Marketing Analytics Certification, 2020

Google AdWords Professional Certified

Google Analytics 4 Expert Certified

LinkedIn Learning Certifications: Managing High Potentials (2020), Managing New Managers (2020)

Coursework Toward B.S., UC Davis

Professional Associations & Leadership:

Ambassador, Santa Cruz County Chamber of Commerce (2018 – 2019)

Active Member, Digital Marketing Professionals Network

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