Product Development Los Angeles
Resume:
STEFANIE ANDERSON
*********@*****.***
Los Angeles, CA
Experience
SENIOR PRODUCT DEVELOPMENT MANAGER 4/2022-10/2023
Maesa/Kristin Ess Brand – Los Angeles, CA
Evaluated all products from a stylist perspective at every stage of development including new innovation, reformulation, packaging compatibility and claim substantiation
Created and presented quarterly trend reports to aid in ideation of new products and identify benchmaeks
Collaborated with product development team to align on creating product development briefs, new innovations, reformulations and product expectations
Worked closely with labs/contract manufacturers, managing projects from ideation to launch
Created concepts for and oversaw development for full restage for the curl line, consisting of 7 new formulas, launching this year
Helped to conceptualize and oversaw development of all 5 formulas for Kristin Ess Softening line, an innovative collection of products designed to create on-trend full and soft blow out styles launching this year
Oversaw the transfer of over 20 European market formulas from a US lab to an EU lab resulting in profits for the first time in two years
Facilitated and led Salon Studies for perception claim substantiation by evaluating product on 30+ models, analyzing and outlining data in a final report to be part of the official Proof of Efficacy document
Created impactful, consumer friendly imagery to convey product performance, to be used for brand marketing, including before and after photos and creative and fun ways to demonstrate key benefits of the product
Collaborated closely with brand founder to evaluate formula, create new product concepts, and facilitate communication between founder and brand
LEAD TECHNICAL STYLIST/INNOVATION MANAGER 01/2018-04/2022
Henkel – Culver, CA
Brands Supported: Alterna, DevaCurl, Kenra, Sexy Hair, Schwartzkopf, Joico, MyDentity, E-SALON
Evaluated all products from a stylist perspective at every stage of development including new innovation, reformulation, packaging compatibility and claim substantiation
Worked cross functionally with each individual brand team to align on creating product development briefs, new innovations, reformulations and product expectations.
Provided enhanced revenue for Alterna by creating an on-trend collection of 9+ products geared toward younger consumers which revitalized brand’s public perception and widened customer base
Helped create Alterna’s first line of 7 products devoted to curls under My Hair, My Canvas banner and 3 Sexy Hair Fruit Masks, utilizing raw materials made from ‘ugly’ fruits to support sustainability
Supported in DevaCurl’s full brand restage and reformulation of over 20 formulas
Worked cross functionally with the biophysical testing team to compare and align analytical data with stylist feedback for claim substantiation
Worked closely with labs/contract manufacturers, managing projects from ideation to launch
Created protocol to bring Salon Studies in house as a cost saving initiative. Facilitated and lead Salon Studies for perception claim substantiation by evaluating product on 30+ models, analyzing and outlining data in a final report to be part of the official Proof of Efficacy document
Created impactful, consumer-friendly imagery to convey product performance, utilized for brand marketing, including before and after photos and creative and fun methods to demonstrate key benefits of the product
Oversaw time management and work delegation of support staff
R&D TECHNICAL STYLIST 03/2012-01/2018
Sexy Hair Concepts LLC - Chatsworth, CA
Tested all products from a stylist perspective at every stage of development from new innovation to reformulation
Helped to create full collections including, Strong Sexy Hair, Vibrant Sexy Hair and Curly Sexy Hair
Facilitated and lead testing projects by identifying benchmarks and designing studies to best evaluate product attributes
Cross functionally worked with marketing team to create new innovation for 30+ SKUs
PR AND MARKETING ASSISTANT 06/2016-12/2017
Sexy Hair Concepts LLC - Chatsworth, CA
Created unique and engaging content for a range of social media platforms including Pinterest, FaceBook and Instagram such as hair tutorial videos, product knowledge and pictorials for ‘How to Get the Look'
Tracked and analyzed web analytics to recommend proactive adjustments to strategies
Monitored and tracked product exposure in the media
Collaborated with team members to plan and execute PR events.
ARTISTIC EDUCATOR 04/2006-05/2011
Sexy Hair Concepts LLC - Chatsworth, CA
Received training and certification from Sexy Hair to represent brand
Worked in the field training other stylists about products and unique cutting techniques, leading 50+ classes throughout California, Utah, Washington and Nevada
Worked hair trade shows and events geared toward stylist education
Worked with sales team to educate salon owners and distributors in order to boost sales, most commonly Salon Centric and Cosmoprof
Education
June 2002 Dublin Beauty College – Dublin, CA
Licensed Cosmetologist, Cosmetology Education
ADDITIONAL INFORMATION
As a member of the Society for Cosmetic Chemists, I regularly take advantage of their trainings, classes and seminars to continue to educate myself on the most current technology, new raw materials and their applications, as well as stay informed about regulatory updates.
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