Client Success Digital Marketing

Joseph Vargas * P a g e

JOSEPH VARGAS MUÑIZ

Miami, FL 561-***-**** ****************@*****.*** https://www.linkedin.com/in/jvargasmu/ Client Success Manager Business Growth Digital Marketing & Sales MBA Candidate Executive with a leadership mindset, experience in digital businesses, leading conversations with clients and analyzing information to get market insights for big companies. Recognized for fitting in different work teams, supporting in the team goals, generating value in clients, cross-functional collaboration, strategic decision making, marketing execution, digital advertising and business development. High impact presentation skills with the ability to elicit trust and enthusiasm from students in ISIL college in Peru. Proven ability to communicate the value proposition of digital advertising solutions, developing stable client relationships and closing deals or obtaining upselling as appropriate. CORE COMPETENCIES:

Team Worker Market Development Marketing Expertise Business Planning Digital Analytics Client Success Mapping Project Management Digital Strategy Executive Presentations.

SIGNATURE ACCOMPLISHMENTS

Increased the Tik Tok Advertising business in Peruvian market, managing clients from education, tech and finance industry, focusing on product adoption and developing, driving revenue from following client campaigns in 2X YoY.

Successfully launched TikTok business solutions in Peru, solving operational conflicts on platform that served to leverage delivering 1.5x revenue growth and accelerating the growth of client portfolio.

Launch two digital marketing online courses in Netzun platform during 2021 collaborating with the spread of digital tools in platform users.

Tik Tok client success manager in Peru; developing sales strategy and pitching clients about new solutions in the platform, building long term commercial relationships.

First product owner to lead two different digital products in El Comercio, launched in Peruvian market to generate new advertising solutions for clients.

tvGO app streaming group member; the first Peruvian app streaming, developing marketing campaigns to educate the users how to use it and walking through the platform to test it.

Grew social media business for America TV (Peruvian TV channel); delivering 30% YOY users acquisition growth in less than a year.

Support the launch and go to market of the new “Peru country brand” strategy, growth of 30% in google searchs about Peru and visit Peru YoY and generating impact in Tourism industry within the country. CAREER HIGHLIGHTS

Aleph Holding (Aleph), Lima, PE Mar 2022 to Present TIK TOK CLIENT SOLUTION MANAGER

Lead and develop a highly effective response to advertisers in operational conflicts drive them to the upselling through smart solution for their advertising campaigns in platform.

Resolve operational conflicts in platform that comprise the 20% of the total revenue of each year developing booth camps and office hours to advertisers.

Strategically cultivated local relationships, achieving results such as a 50% year-over-year growth in industries such as Finance, education and tech positioning the platform as a main player in media agency portfolio.

Strategic trainings for advertisers throughout Peru, visiting agency/client and marketing Youtube channels offices.

Built market researches for 4 industries (education, finance tech and TELCO) to demonstrate the impact that Tik Tok has caused in online advertising and compare with other digital platforms. Atomikal – (Digital Agency) Lima, PE May 2021- Mar 2022 DIGITAL ANALYTICS SPECIALIST

Analytics Leader responsible for developing and executing the business strategy for clients in Tourism and retail industries, including product positioning as Peru country brand and sport wear retailers, accelerating business analysis and developing strategies to generate revenue for these clients in their different markets.

Built the analytical strategy and shaped the way to measurement their results of Peru country brand strategy, growing the views in website from 1 to 3 million in one year.

Achieved the first sportswear e-commerce for Marathon shop during Pandemic, with this project the retail increased its sales in 40% YoY.

Developed of dashboards for sites corresponding to each project.

Generate improvements in internal processes based on data obtained using analytical tools.

Built the presentations to potential clients where data is a key driver to acquire the consultancy. Joseph Vargas 2 P a g e

Grupo El Comercio (El Comercio), Lima, PE Jul 2018 – Jan 2020 DIGITAL PRODUCT ANALYST

Digital product analyst and owner of two products in portfolio (Email Marketing and Digital Audiences) driving negotiations with clients of different industries and internal stakeholders to follow the developing of these products from a technical point of view. Work with key accounts, brand leaders, agencies, and IT specialists to up-level the sales and knowledge.

Launched Email Marketing 2.0, creating new features to the product integrating WhatsApp as a new solution, and driving a 30% increase in sales YoY.

Collaborated in developing the taxonomy for Digital Audiences. This effort helped to organize the collected data from clients to develop new hyper segmented audience and market them. Collaborated in developing business case with Oracle about the high development of our taxonomy. The product was the most completed in the market of digital audience during 2019 in Peru.

Implemented guidelines about Email Marketing and Digital Audiences platforms to educate the market in what is it mean these products, this task helped to build relationships with Marketing areas from advertisers’ companies.

Mentored and collaborated with sales teams in meeting, pitches to clients and webinars about digital ecosystem. América Televisión (Channel 4), Lima, PE January 2017 – Dec 2017 MARKETING ANALYST

Executed effective strategies for promoting the content among TV users using ATL and BTL tools. Bring potential clients to use the commercial spots to promote their products.

Generated new ideas with CPG clients on how to present their products within our TV programs.

Projected and developed proposals to different clients about our commercial and marketing products.

Worked in synergy with digital area to developed 360 campaigns and projects (OFFLINE/ONLINE) to increase our differential value compared to other TV channels.

COURSES AND DIPLOMAS

Project Management Course, Cibertec, 2020 (PE)

Project Finance Course, Universidad Peruana de Ciencias Aplicadas – Laureate, 2016(PE)

Digital Marketing Specialization, Universidad ESAN, 2018(PE)

Digital Marketing Process Automation, NEGZY, 2020(PE) EDUCATION

San Ignacio University (SIU), Miami, FL San Ignacio de Loyola University (USIL), Lima, PE Master of Business Administration Candidate (MBA) Candidate Bachelor of Marketing

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