Jacquie-Louise Fischer
*** **** ******* ******, *********, Maryland, 21201
SUMMARY
Fast and efficient turn-around of strategy, concepts and copy
Experienced with launching new brands via the digital interface
Mentoring experience – able to manage creative groups and work with art directors/writers to develop concepts and layout
Taught advertising/copywriting classes to college students and corporate executives at AAA School, Johannesburg, South Africa
Background - Registered critical care nurse with extensive cardiac, oncology, HIV/AIDS, and dermatology clinical experience
Ability to strengthen client bonds through leadership and pro-activity
A fearless creative leader, capable of producing imaginative and top-quality creative ideas across all assignments, on short notice if needed
Clinical facilitator Specialized units
Marketing co-ordinator Aspen Pharma for Respiratory Round Table
EDUCATION AND AFFILIATIONS
University of Natal, Durban, South Africa
Four-year Bachelor of Social Science (Nursing) Degree
Majors: Psychology III, Communications I, II and Health Sciences
(Registered Intensive Care Nurse - California Board Registered Nursing)
AAA (Advertising Association Agencies) School of Advertising, Cape Town, South Africa
Postgraduate Diploma in Advertising/Marketing, specializing in Copywriting
AAA (Advertising Association Agencies) School of Advertising and Marketing, Johannesburg, South Africa
Advertising and Copywriting lecturer (part-time 2008-2010)
Master of Science in Nursing, University of Witwatersrand, Gauteng, South Africa
Two year Master of Science (Nursing) (Medical and Surgical Nursing Science)
CCRN Critical Care Registered Nursing American Society Critical Care Nurses
PROFESSIONAL EXPERIENCE
Clinical Nurse Intensive Care Los Angeles (2016-2024) (CCRN MSN)
Worked locum and full time
West Hills Hospital and Medical Centre, Los Angeles 2016-2017
Providence Burbank St Jospeph, Los Angeles 2017-2019
Marina Del Rey Cedars Sinai (Locum) Los Angeles 2017-2020
Centinela CHMC 2018-2023
Aya Health Care PIH healthcare 2020-2021
AMN Mobile Nursing 2020- 2022
Healthcare Pros 2020-2022
Ruffles and Feathers (Freelance pro bono healthcare and consumer project ad agency 2023-2025
Creative Director and art promoter (see website: https://jacquief.wixsite.com/writer
Professional advertising and marketing experience
Euro RSCG Life, Health 4 Brands, Chelsea, New York
Freelance Copy Supervisor (contractual hire)
September 2010 until present
Major Achievements: Instrumental in launching Fortesta Gel, a new topical testosterone replacement therapy gel for men (direct to professional) for Endo Pharmaceuticals – web, sales collateral, branding tactics. Instrumental in launching Edoxaban - new anticoagulant, Factor Xa inhibitor for Daiichi Sankyo - direct to professional website launch.
Magnet Advertising & Design, division of Scharrer Advertising, Johannesburg, South Africa
Creative Director, Copy
1 April 2008 - July 2010
Major achievements: Prepared advertising strategy, concepts and copy for clients including: Lillian Terry International; Tenacity Film Production; Prodigy Skills Development; new brand launches for Procter & Gamble, Roche (Tamiflu), and Pfizer (Animal Health, Zithromax One, Maraviroc).
Ogilvy & Mather Advertising, Johannesburg, South Africa
Group Head South African Tourism
1 February 2007 - 31 March 2008
Major Achievements: Created brand activations for South African Tourism and Business Tourism (promotional, digital and experiential tactics); launched new South African Tourism broadcast campaign, launched 2006 Indaba (international Travel and Trade Show). Developed creative for the SA Tourism cell phone campaign targeting UK and European healthcare professionals to visit South Africa.
Inroads Communications, Sandton, Johannesburg, South Africa
Creative Group Head
November 2005 to 31 January 2007
Major achievements: Broadcast launch for Anglo American (corporate); brand launch for Bonitas Medical Fund; created promotional advertising tactics for Cell C (retail cell phone account), Allergan (glaucoma portfolio), and Janssen-Cilag (Velcade and Tramacet).
Buzz Merchants Communications Los Angeles, CA, USA
Associate Creative Director (Copy)
February 2002 - October 2005
Major achievements: Re-launched Nature Made Vitamins into 5000 Wal-Mart retail stores; developed creative roll- out (print, broadcast), strategy, positioning and tactics for the launch of Olay Vitamins into the USA market.
Creative Awards: Telly Awards 2003; Global Awards Finalist 2003
Draft Worldwide, Chicago, IL, USA
Senior Copywriter
February 2001 - January 2002
Major Achievements: Launched Questia.com (online research library) to college students, wrote and prepared promotional collateral for Snickers Cruncher (retail promotion) and interactive collateral for M&M Mars (Starburst candy).
Ogilvy One Advertising, London, England
Senior Copywriter (freelance – on working holiday visa)
December 1999 – December 2000
Major achievements: Wrote direct marketing promotional copy for IBM, Bank of Scotland and the London Post Office; created public awareness broadcast campaigns for the UK Family Planning Association and London Department of Transport; developed broadcast ads for Talksport radio 1089FM; promoted to work directly with creative director.
Grey Healthcare Advertising, London, England
Account Manager (freelance – on working holiday visa)
October 1998- December 1999
Major Achievements: Re-launched Didronel PMO (osteoporosis drug) to UK market, worked with Procter & Gamble to launch Actonel (osteoporosis drug) to European market.
McCann-Erickson, South Africa
Copywriter
August 1996 - September 1998
Major Achievements: Gained international support and sponsorship by Yoko Ono, for the global public service account, “The Non-Violence Project”.
Creative Awards: “The Non-Violence Project”: Loerie Gold - direct marketing campaign; Loerie Silver - graphic design campaign; Loerie Silver - mixed media campaign; New York Festivals - Radio finalist. Silver Quill Award for press ad of the month (Salvation Army); winner Omnigraphics Design on the Move (Rentokil pest control).
PROFESSIONAL REFERENCES
Jean Marais: Head of Sales Aspen Pharma Johannesburg South Africa
Andrew Georgiades, CEO/Digital strategist, Buzz Merchants Advertising, Los Angeles, CA, now Head of Digital Strategy at JWT, New York
Tel: 646-***-**** Email: ******.**********@**.***
Gerald Bedeker, Executive Creative Director (Magnet Design & Advertising) subdivision Scharrer Advertising, Johannesburg, South Africa
Tel: +27 (0-83-400-**** Email: ******.******@*****.***
Desiree Brown, Executive Creative Director (Red nail) Leo Burnett Advertising, Johannesburg South Africa
Tel: + 27 (0-83-460-**** Email: ***@***************.***
Jackie du Rand: Managing Director Inroads Communications (now Chillibush Communications), Johannesburg South Africa
******@**********.**.**
Tel: +27 (0-11-646-****
Mick Blore, Executive Creative Director, Young & Rubicam, Worldwide, Johannesburg, South Africa
Tel: +27-11-797-**** Email: **********@**.**.***
Vanessa Klevansky, Creative Director, Brand Activation 360 degrees, Ogilvy & Mather Advertising, Johannesburg South Africa
Tel: +11-27-11-709-**** Email: *******.*********@******.**.**
Janet Barker, Executive Vice President, Creative Director, Draft Worldwide, Chicago
Email: *****.******-*****@********.***
James McNulty, Group Account Director Grey Advertising, London, England
Tel: 011-**-***-**** 3600 (ref: Jacquie van Loggerenberg)
Colin Nimick, Executive Creative Director Ogilvy One, London, England
Tel: 011-**-***-*** 65100 (ref: Jacquie van Loggerenberg)
Peter Vundla, Chairman CEO, Herdbuoys McCann Erickson, Johannesburg, now CEO African Merchant Bank
Tel: +27 (0-11-245-**** (ref: Jacquie van Loggerenberg)
Dr Ludi Koekemoer: Principal and owner AAA School of Advertising, Johannesburg, South Africa
Email: *****@************.**.**