Rose Kaufmann
**************@*****.*** Salt Lake City, UT 84105 802-***-****
EXPERIENCE
Marketing Partnership Specialist Apr. 2024 - Present Alice Lane Home Collection and Interior Design - Draper, UT
● Cultivated strategic relationships with key publishers and content creators, expanding marketing reach through targeted recruitment and partnership negotiations
● Developed data-driven influencer strategies generating 3x-5x ROI, strategically driving brand partnerships and campaign performance
● Analyzed key performance indicators (KPIs) to continuously measure and refine marketing campaign effectiveness and outreach strategies
● Proficient in leading influencer and email/sms platforms such as Like to Know It, Grin, Shopify Collabs, Klayvio and Emotive.
Keyholder Manager Oct. 2023 - Apr. 2024
Free People - Park City, UT
● Demonstrated leadership and responsibility in retail operations, inventory management, and daily store workflows
● Coordinated and supported influencer events to enhance brand visibility and customer engagement
● Delivered exceptional customer service through personalized support Marketing and Team Coordinator
Junapr Public Relations Agency - Charlotte, VT Jan. 2022 - May 2023
● Led and assisted in social media community management for multiple clients
● Created targeted media lists by using PR software such as MuckRack and Propel
● Developed and deepened relationships with local and global clients in support of the client’s work plan
● Drafted content for and managed client social media channels using Sprout or similar software Hospitality and Marketing Consultant Sept. 2021 - Jan. 2023 Garrett Hotel Consultants – Charlotte, VT
● Conducted research and reported comp sets of six projects and properties
● Assisted in writing contract proposals and project reports to help create and develops world-class boutique hotels
● Supported and contributed to marketing campaign planning and execution Lead Sales Associate, production and content assistant Apr. 2021 - Sept. 2021 Elli Parr - Shelburne, VT
● Independently managed the store from opening to closing
● Provided customers with excellent service and a friendly experience
● Proficient in Excel spreadsheets and managing analytics
● Lead and managed wholesale outreach and company promotions via email marketing
● Assisted in social media content creation and fashion/lifestyle trend predictions EDUCATION
University of Vermont - Burlington, VT Graduated May 2022 Bachelor of Community Development and Applied Economics: Public Communication - Concentration in Strategic Communication
SKILLS
Data analysis, email + sms marketing, campaigns, revenue generation, strategic partnerships, budget managment, content creation, account management, events, creative problem solving, microsoft excel, teamwork, multitasking, social media, press releases, social listening, advertising techniques, attention to detail, media editing, contract negotiation, sales growth, a/b testing