Marketing Manager Project Management

Stephanie Pedersen

Global Marketing Manager

Pittsburgh, PA *************@*****.*** +1-412-***-**** pedersenstephanie.com

Global Marketing Manager with almost 15 years of expertise in B2B and B2C global marketing plans and campaign implementation. Certified Project Management Professional specializing in on-time delivery, cost savings, and optimizing processes. Prides herself on learning complex systems quickly and building strong relationships with stakeholders, vendors, and other partners. Uses data-driven insights to build marketing campaigns, including testing and audience targeting.

CORE PROFICIENCIES

Strategy Creation - Data analysis - Customer Segmentation - Process Creation & Improvement - Channel Execution - Cross-functional Collaboration - Stakeholder Engagement - Interpersonal Skills - Project Management - Monday.com - Asana - Workfront - Microsoft Office - Google Suite - Salesforce Marketing Cloud - Canva - Adobe Experience

PROFESSIONAL WORK EXPERIENCE

Ansys, Pittsburgh, PA 07/2022 - 10/ 2024

Program Manager

●Designed and implemented the Mergers & Acquisitions Marketing process to integrate acquired companies into Ansys marketing ecosystems, saving 5K monthly.

●Improved twice-a-year Release Program by creating open communication and updating Monday.com workflows from 60% on-time delivery to 95% on-time delivery.

●Coordinated a 200+ member marketing organization to produce 700 creative GTM assets quarterly through Monday.com.

●Executed new Monday.com workflows with 200 automations to create a more efficient process for creative services, including training all 200+ marketing members.

●Created 50 asset types of Service Line Agreements (SLAs) to set expectations of requesting party and production teams to improve on-time delivery.

GNC, Pittsburgh, PA 05/2018 – 06/2022

Customer Experience Program Manager

●Managed $50 million in-store loyalty initiative saving over $15 million in lost mail and creating instant gratification for 1 million US customers.

●Partnered with 10 cross-functional teams to deploy in-store loyalty initiative in more than 600 stores across the U.S.

●Customized coupons based on audience segmentation, AOV, and stretch spends for 10 million customers through email, in-store digital receipts, and direct mail, increasing spending by 15%.

●Strategized and implemented SMS and Push Notification programs for loyalty customers.

Email Project Manager

●Created an email campaign calendar for promotional emails for over 10 million customers.

●Improved in-store digital receipts process by collaborating with vendor and implementing an Asana intake process for QA and execution details.

●Reported monthly and quarterly KPIs to align to goals of the organization and team, providing strategies of improvement as needed.

Email Specialist

●Implemented IP Warm-up for 10 million customers over 6 months.

●Collaborated with pricing and planning for promotions and GTM products to create promotional emails segmented between 3 audience types and testing strategies to uplift open rates from 8% to 12% monthly.

Confluence, Pittsburgh, PA 10/2016 - 10/2017

Product Marketing Specialist

●Strategized and implemented multi-channel marketing campaigns for two international SaaS products.

●Created SLAs to help understand timelines for quarterly planning of all marketing activities.

●Project-managed the transition of SharePoint 2007 to SharePoint 365 for the marketing department, including building the new internal site.

Gutter Helmet by Lendor Corp, Pittsburgh, PA 6/2015 - 10/2016

Regional Marketing Manager

●Hired, trained, and managed 12 part-time staff for the Western PA and Northern WV region.

●Researched and expanded territory by three new counties based on shows available and demographics.

●Managed budget of 500K for regional events and payroll.

EDUCATION

Master of Arts, Mass Communication 12/2015

Point Park University, Pittsburgh, PA

Master of Business Administration 12/2015

Point Park University, Pittsburgh, PA

Bachelor of Arts, Communication Studies 05/2009

Kent State University, Kent, OH

CREDENTIALS

Project Management Professional (PMP) 04/2021 - 04/2027

Project Management Insitute

Workflow Specialist 05/2025- 05/2026

Asana

VOLUNTEER

VP of Marketing & Communication 08/2024 - Present

Project Management Insitute Pittsburgh Chapter, Pittsburgh, PA

●Improved organic LinkedIn traffic and engagement over 100% within two months using hashtags and tags.

●Created event email program to increase attendance and click rates by 10% with regular informative emails.

●Managed a team of 3 to execute communication and marketing campaigns.

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