Marketing Coordinator Content

Youngjoo Chung

Chapel Hill, NC ********@**.***.*** 336-***-**** https://www.linkedin.com/in/young-chung-713bba249/ EDUCATION

University of North Carolina at Chapel Hill Chapel Hill, NC Bachelor of Arts in Media and Journalism; Ad/PR Concentration; Studio Art Minor Expected Graduation Date: May 2026 AWARDS: Deans List- Fall 2023, Spring 2024, Fall 2024, Spring 2025 EXPERIENCE

Abercrombie and Fitch Durham, NC

Brand Representative Oct 2024 – Present

● Enhanced brand experience through strategic customer interactions, demonstrating an understanding of how brand messaging converts attention into loyalty

● Applied cultural insights to create personalized shopping experiences, showcasing the ability to understand and connect with diverse consumer subcultures

● Collaborated with team to maintain consistent brand identity across all customer touchpoints Iza Whisky and Eats Carboro, NC

Waitress and Marketing Coordinator May 2024 – October 2024

● Developed and executed marketing initiative by designing promotional materials displayed both outside the restaurant and the bar, demonstrating creative problem-solving and visual content creation

● Analyzed customer preferences and cultural trends to optimize product recommendations and enhance customer experience

● Managed multiple priorities in a fast-paced environment while maintaining exceptional attention to detail Bilin Technology Remote

Sales and Marketing Associate Intern December 2023 – June 2024

● Developed comprehensive content marketing campaigns engaging 5,000+ individuals through strategic email and digital outreach, directly applicable to lead generation and content marketing

● Created persuasive copy and marketing materials that converted 15+ prospects into clients, demonstrating effective writing and communication skills

● Analyzed campaign performance data to optimize strategies and improve conversion rates, showcasing analytical and reporting capabilities

● Collaborated remotely with sales team on content development and prospect communication, proving an ability to work autonomously while maintaining team collaboration

LEADERSHIP & PROFESSIONAL DEVELOPMENT

Korean American Student Association Chapel Hill, NC Vice President August 2024 – Present

● Launched a comprehensive member engagement program maintaining 64% active participation through culturally-driven content and strategic initiatives

● Planned and executed multiple large-scale experiential events including the End-of-Year Gala, MT Trip, and collaborative Field Day, demonstrating event coordination and activation experience

● Developed original brand-consistent content strategy using Canva, maintaining cohesive visual identity across all marketing materials and communications

● Managed cross-functional team operations while representing the organization at university-wide events, showcasing leadership and brand representation skills

Korean American Student Association Chapel Hill, NC Outreach Chair/Photographer August 2023 – August 2024

● Executed comprehensive social media strategy resulting in 233% increase in Instagram engagement (60 to 200+ likes per post) and 456% growth in video content performance (900 to 5,000+ reel views)

● Managed content calendar and publishing schedule across multiple social platforms (Instagram, TikTok, YouTube), ensuring consistent brand messaging and timely content delivery

● Created ownable, culturally relevant content that resonated with the target audience, demonstrating an understanding of cultural forces and community engagement

● Monitored social media performance and community management, tracking engagement metrics and responding to audience interactions

● Coordinated communication between stakeholders, ensuring accurate information flow and maintaining organized meeting notes and follow-up communications

SKILLS & CERTIFICATE

General: CRM Software (Hubspot), Microsoft Office (Powerpoint, Outlook, Word) Marketing: Instagram, Canva, TikTok, MRI, Pinterest, Statista Certifications: HubSpot Digital Marketing, HubSpot Inbound Marketing

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