Product Marketing Digital
Resume:
Richard Thornbury
Pleasant Ridge, MI
****************@*****.*** https://www.linkedin.com/in/richardthornbury/
SUMMARY
Experienced marketing professional with extensive expertise in digital strategy, product marketing, and cross-functional collaboration. Successfully enhanced brand visibility and conversion rates through data-driven decisions and creative storytelling. Adept at aligning product solutions with consumer needs and coordinating with cross-disciplinary teams to deliver impactful, market-leading campaigns.
SKILLS
•Marketing & Branding: Product Marketing Strategy Development, Marketing experience, Brand Awareness Enhancement, Campaign Execution, Promotional Campaign Management, Market Research and Analysis, Customer Insights Utilization, Apparel/Fashion experience
•Management & Leadership: Project Management, Product Management, Budget Management, Strategic Planning, Team Building, Change Management, Leadership
•Communication & Innovation: Public Relations, Communication, Content Development, Content Creation, Innovation
•Technical, Analytical & Software Skills: Analytics Frameworks Utilization, Conversion Rate Optimization, Pricing Strategies Imple- mentation, Data Analysis and Interpretation, Financial Acumen, sales enablement, Customer Relationship Management, Collaboration Skills, Technical Aptitude, Excel proficiency, PowerPoint/Keynote proficiency, Word proficiency
WORK EXPERIENCE
Sage Island Marketing Agency
Jul 2023 - Sep 2024
Marketing Account Director Wilmington, NC, USA (Remote)
• Directed digital marketing campaigns that enhanced online brand visibility and consumer engagement by 30% for select clients.
• Aligned client objectives with comprehensive brand campaign content to strengthen product storytelling and support key marketing
strategies.
• Utilized analytics frameworks to extract actionable insights, contributing to a 20% increase in conversion rates and reinforcing
data-driven retail approaches.
Carrington Mortgage Services
Jul 2022 - Dec 2022
Marketing Manager Anaheim, CA, USA (Remote)
• Led a team of marketing specialists to execute cross-functional initiatives spanning digital and direct mail channels, advancing product
stories and customer engagement.
• Managed a corporate rebranding initiative by collaborating with internal teams and external agencies to refresh product messaging and
creative materials, achieving a 25% boost in brand awareness.
• Optimized digital marketing efficiency using advanced audience segmentation and A/B testing, resulting in a 30% decrease in CPC
and a 20% uplift in conversion rates while demonstrating proficiency in Excel and PowerPoint.
United Wholesale Mortgage
Dec 2019 - May 2022
Account Executive
• Exceeded monthly and quarterly sales goals, contributing to a year-over-year revenue increase of 25%.
Pontiac, MI, USA
•Maintained a high client retention rate of 90% by managing a portfolio of key accounts with a focus on superior account management and customer service.
•Grew the client base by 30% by effectively prospecting and fostering relationships, resulting in enhanced account revenue through the adoption of company systems.
AT&T Advertising Services Aug 2012 - Dec 2018
Senior Digital Performance Manager Grand Rapids, MI
•Developed and executed digital performance strategies that met or surpassed key performance indicators related to customer acquisition, conversion rates, and revenue enhancement.
•Led a team of performance analysts to scrutinize data and refine digital campaigns, providing strategic direction and support.
•Utilized analytics tools, including Google Analytics and Adobe Analytics, to analyze and elevate website and digital marketing performance, pinpointing and addressing optimization opportunities.
•Managed budgets effectively, ensuring optimal allocation of resources for maximum impact while consistently delivering financial efficiencies.
AT&T Advertising Services
Regional Brand Manager
• Developed strategic partnerships with media and community stakeholders, aligning client needs with appropriate services and products.
• Negotiated contracts to secure an additional $1 million in media value, bolstering sales support initiatives.
• Represented the brand at external events, including Chamber and Trade Show engagements, enhancing market positioning.
AT&T Advertising Services Sep 2000 - Apr 2012
Regional Marketing Manager
•Managed tactical marketing initiatives across a leading sales division, responsible for a diverse portfolio of 75 products and generating substantial annual revenue.
•Oversaw complete profit and loss operations for the assigned territory, ensuring financial targets were met and resources were allocated efficiently.
•Implemented a tailored multi-media strategy that aligned with corporate objectives, successfully fostering local market growth and earning recognition through the Chairman's Award.
•Formulated and executed a national media trade program that enhanced corporate media presence, resulting in a significant $50M impact on overall business performance.
EDUCATION
Michigan State University
Master of Arts, Public Relations And Advertising
Michigan State University
Bachelor of Arts, Communication Arts And Sciences
Apr 2008 - Aug 2012
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