Social Media Digital Marketing
Resume:
Aike Cai
New York, NY +1-718-***-**** *********@*****.***
EDUCATION
New York University New York, NY
Candidate for Bachelor of Science Expected 2027
● GPA: 3.73 / 4.00
● Majors: (1) Economics and (2) Media, Culture, & Communication Minor: Business Studies
● Relevant Coursework: Accounting, Marketing, Business Methods in Media and Communications, Management and Organizations (planned Fall 2025), Brand Strategy and Planning (planned Fall 2025)
● Study Abroad: NYU Shanghai (Summer 2024) – completed courses exploring intersection of business and culture WORK EXPERIENCE
Quest Ventures New York, NY
Strategy Consulting Intern 2024 – Present
Venture capital firm helping $5-50M companies expand internationally.
● Co-led strategy development for $20M pet shampoo brand’s entry into the US market – included customer segmentation, product launch plan, and advertising performance benchmarks in 40-page deck
● Evaluated feasibility of launching a pet funeral service in Japan and the US by analyzing competitor pricing models and potential adoption rates, identifying $3-5M revenue opportunity in Tier 1 cities over 3 years
● Assisted in creating 30+ investor-facing slides to support Series A fundraising – conducted market and competitor research, shaped core business narrative, and contributed to early-stage VC outreach strategy Fraction of a Fractional (FOAF) New York, NY
Strategic Advisory Intern Fall 2024
Provides on-demand fractional executives for startups and growth stage companies.
● Led implementation of Wrike after assessing features, functionality, and cost of 10 AI-based project management tools and gaining senior leadership’s approval – reduced time managing projects by 20%
● Benchmarked digital marketing practices of 14 competitors to extract best practices – leveraged insights to design proposal for a social media livestream (i.e.online seminar) detailing strategy, host selection, pricing, and KPIs
● Identified 12 prospective clients in TMT, healthcare, and financial services sectors by triangulating internal firm priorities and capabilities with external market trends and industry developments LEADERSHIP & PROJECT EXPERIENCE
Oliver Wyman Impact Case Competition New York, NY
Team Lead, Strategy Consultant Spring 2025
● Led four-member team in crafting go-to-market strategy, competitor analysis, and pricing strategy for premium appliance brand’s expansion into China’s mid-to-low-end segment – forecasted capture of ~$16B revenue
● Co-authored client-ready 30-page market entry report used in final presentations Boston Consulting Group Shanghai, China
Part-Time Assistant – Industry Research Winter 2025
● Built overview of US vitamin and dietary supplement (VDS) market detailing consumer behavior, growth trends, and competitive dynamics – leveraged to build market entry strategy for ~$2B revenue Chinese company
● Analyzed raw material cost volatility for key VDS product inputs – identified 10-40% cost fluctuation across categories and developed supplier diversification strategy to reduce sourcing costs by $2M annually
● Conducted comparative analysis of FDA and Chinese FMT regulations and developed 3-year roadmap for cross- border entry including strategic US partnerships for compliance and commercialization Strategy Design Project – Harmony Wellness Market Shanghai, China Team Leader and Strategic Planner Summer 2024
● Oversaw team of four in crafting go-to-market strategy for high-end wellness center targeting professionals in Tier 1 cities – observed on-site operations of ~20 competitor centers to determine target customer demographic
● Built brand positioning playbook, two-year product roadmap, and a multi-channel marketing launch plan, emphasizing customer acquisition through social media and influencer partnerships SKILLS AND INTERESTS
● Languages English, Chinese Mandarin, Korean
● Training BCG Strategy Consulting Job Simulation on Forage (January 2025)
● Interests Pilates, wellness and daily vlogging (run a wellness & lifestyle vlog with 30K+ followers)
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