Talent Acquisition Social Media

Scott Sendelweck

**** ********* *****, ************, ** 46220

Phone: 317-***-**** Email LinkedIn Indiana TOP TECH 25 – Class of 2021

Executive Summary

Dynamic talent acquisition leader with over 15 years of progressive experience driving talent strategies across healthcare, aviation, and industrial sectors. Proven ability to architect and lead high-performance recruitment functions, develop data-driven sourcing strategies, and cultivate scalable systems that support rapid organizational growth. Recognized for championing employer branding, workforce planning, and building technology-forward recruitment operations. Experienced with federal compliance standards, third-party vendor negotiations, and full-cycle talent operations.

Professional Experience

Director of Employer Brand & Recruitment Marketing

Community Health Network, Indianapolis, IN • May 2017 – May 2025

Directed employer brand marketing strategies supporting talent acquisition and retention initiatives targeting high-volume clinical, professional, physician, APP job openings across multiple markets.

Designed multichannel talent acquisition recruitment strategies for high-volume and clinical staffing that resulted in a 35% increase in candidate engagement and 7.5% YoY growth in web traffic.

Owned the end-to-end recruitment marketing lifecycle, including vendor partnerships, budgets, RFPs, and full talent communications suite (blogs, social, digital display, career site content).

Leveraged talent acquisition metrics and implemented generative AI technologies to drive substantial improvements in talent attraction methods, resulting in a 35% increase in engagement rates.

Created and maintained executive dashboards and reporting for leadership, tracking ROI and performance across sourcing channels, candidate pipelines, and digital campaigns.

Utilized predictive analytics to forecast hiring trends and build marketing personas.

Spearheaded corporate award submissions, enhancing brand visibility and securing recognition across key industry platforms (Forbes, Newsweek, Beckers, MHA, etc.) and related public media campaigns.

Served as sole TA marketer for behavioral health services—developed service line strategy, clinical talent pipelines, and branding roadmap from the ground up. This included all high-volume field-based behavioral health therapist roles.

Managed the social media UX across LinkedIn, Meta, Instagram, TikTok, and YouTube, driving consistent brand messaging using paid social media campaigns and strategic media buys.

Managed relationships, partnerships and budgets with advertising and PR news outlets, job board vendors, third-party advertising agencies, social content creators, and Marcom SaaS providers.

Partnered cross-functionally with executive leaders in HR, talent acquisition, clinical operations, and marketing, to ensure alignment across all talent-facing touchpoints and market channels.

I have detailed experience in writing a wide range of communications for internal and external audiences (blogs, posts, social media announcements, digital displays, newsletters, scientific publications, etc.)

Lead a team of 8 marketing professionals and collaborated with external agencies, influencers and brand managers to develop multimedia content and brand storytelling.

Managed relationships with trade schools, universities and colleges to promote early career pipelining, brand partnerships and recruitment opportunities.

Implemented Dynamic Signal, Rise Vision, ServiceNow CCM, Sales Force CRM and SharePoint technologies. Also have experience programming AI Agents for recruitment marketing.

Senior Talent Acquisition Manager

Republic Airways, Indianapolis, IN • Mar 2015 – Mar 2017

Manage the end-to-end recruitment process, including sourcing, screening, interviewing, and offer management. Built talent pipelines, enhancing both experienced and new hire pools.

Analyzed recruitment metrics to identify bottlenecks, implemented solutions that streamlined the hiring process, and reduced time-to-fill.

Coached recruiters and hiring managers on job descriptions, salary talks, and candidate strategy.

Managed 8 high-volume recruitment professionals in flight operations, pilot and flight attendant recruitment.

Senior Talent Acquisition Manager

Ascension Health, Indianapolis, IN • Apr 2011 – Mar 2015

Led system-wide digital transformation initiatives for contingent staffing shared services, upgrading legacy applicant tracking systems to PeopleSoft Cloud shared services.

Spearheaded recruitment communications and management for Ascension’s shared service contingent staffing division, ensuring compliance and optimizing resource allocation for project needs.

Built recruitment processes, enhancing contingent talent pipeline efficiency by 15%.

Orchestrated recruitment strategy sessions with leadership, resulting in streamlined hiring processes and enhanced talent acquisition efficiency resulting in $15M YoY in contingent staff resourcing savings.

Managed 15 recruiters fostering a team environment in a 24/hour operation.

Global HR Manager

Remy International, Indianapolis, IN • Oct 2007 – Apr 2011

Led HR for global engineering and IT, enhancing hiring in China, Europe, and South America.

Recruiter for hybrid technologies, engineering, operations, IT and manufacturing positions.

Managed RFP vendor contracts, 1099 and H1-B processes, improving global staffing efficiency.

Drafted high-level internal communications to support hiring plans, system rollouts, and international RFPs.

Engineering & Defense Recruiter

Rolls Royce North America & UK, Indianapolis, IN • Jan 2004 – Sept 2007

Developed recruitment strategies for software engineering, thermodynamics, electrical and mechanical design for engineering operations and the Joint Strike Fighter development program.

Streamlined full-cycle recruitment processes, enhancing candidate engagement and reducing time-to-hire for critical engineering roles.

Implemented new recruitment technologies, automating workflows and significantly improving overall operational efficiency using Six Sigma methodologies.

Education

2022 -2024 – MBA, Marketing; University of Southern Indiana, Evansville, IN.

1993-1998 - Bachelor of Science in Communications; Purdue University, West Lafayette, IN.

Certifications: Six Sigma Green Belt, ITIL, GE Change Acceleration Process (CAP), DEI/SEG Communicator

Technical Skills

Communication Tech: Dynamic Signal, ServiceNow, SharePoint, Salesforce CRM, Sprout Social, HubSpot

Generative AI: ChatGPT, Copilot, Adobe Firefly, Canva, LMM/GLP environments, Agent Programming

ATS Tools: Workday, Oracle Cloud, Taleo, iCIMS, Jobvite

Expertise in AP Style and proficiency in Microsoft Office, Google Analytics, G-Suite Products

I am comfortable in both onsite and virtual positions, working closely with my clients in all time zones and schedules. I am willing to travel (domestic/international) and have an active passport.

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