Customer Service Vice President
Resume:
B R I A N S T U P P
C M O / C G O / S V P - L E V E L E X E C U T I V E B R A N D, G R OWTH A N D S T R A T E G Y L E A D E R S H I P C O N T A C T
*****.*****@*****.***
Metro Atlanta
Brian Stupp LinkedIn
WASHINGTON UNIVERSITY IN ST. LOUIS
JOHN OLIN SCHOOL OF BUSINESS
Bachelor in Business Administration
4 year letterman - Baseball
E D U C A T I O N
S K I L L S
Revenue and Profit Generation
Performance Marketing Strategy
Leadership and Executive Team
Customer Culture Change Mgmt
Pricing Strategy and Modeling
Talent and Team Development
Highly Effective Communication
Proven Success Across Industries
Business Transformation
Rapid Adaptability
B2B / B2C / B2B2C Business Models
P R O F I L E S U MMARY
Strategic executive with a track record of driving revenue growth through data-driven decision making and customer-centric innovation across multiple industries and distribution models. Proven leader in marketing, brand strategy, and organizational transformation, with a strong focus on aligning brand and business goals. Adept at leading large teams through change and enhancing customer experience in competitive markets. Known for clear vision, strong communication, and the ability to scale impact. WORK E X P E R I E N C E
PEQUOD CONSULTING LLC 2024–PRESENT
PRINCIPAL
SAIA, INC 2017–2024
VICE PRESIDENT MARKETING AND CUSTOMER SERVICE
Pequod Consulting LLC, is a marketing and strategy consultancy for mid- market companies in the Greater Atlanta Area. Work with firms to strategically improve revenue and profitability. Focused on enhanced customer experience, pricing model development, brand positioning, and strategic price-to-value planning and execution.
Managed an organization of over 350 employees
Corporate net revenue growth of +$1.5B (109%) over my tenure Significant contribution to operating profit improvement of $366M (405%) Led marketing and company communications as Saia expanded into 53 new markets - From 147 to 200 locations
Enabled and drove organizational transformation into a brand and customer-first culture
Built business intelligence and insights discipline within Saia to harness the power of big data improving decision-making across the organization
(Pricing, Finance, Operations, Marketing, Sales, and Customer Service) Rebuilt multiple departments including Marketing, Inside Sales, Specialty Markets, Customer Service and Sales Enablement
Re-designed SAIA.COM website and increased
Developed a TMS in conjunction with a third-party (White label) Conceptualized, developed, introduced and led an industry changing profit based selling incentive to SAIA Sales improving operating profit by Instrumental in Net Promoter Score (NPS) improvement from 2017 to 2023 by xxpts (x.x%)
IOU FINANCIAL 2014–2017
VICE PRESIDENT MARKETING AND SALES
Achieved a 208% growth in retail sales within the first 12 months Developed performance marketing strategies that drove >200% ROI and improved site rankings by 300%
Led website redesign and simplification and integration of loan application
Implemented and integrated marstack including Salesforce and Marketo B R I A N S T U P P
C M O / C G O / S V P - L E V E L E X E C U T I V E B R A N D, G R OWTH A N D S T R A T E G Y L E A D E R S H I P WORK E X P E R I E N C E C O N T I N U E D
EY 2012–2013
GEORGIA / ALABAMA MARKETS
HARDEN MANUFACTURING 2010–2012
VICE PRESIDENT MARKETING AND SALES
Recruited to develop business development programs, growing opportunity pipeline and revenue across all service lines, demonstrating leadership in customer experience and strategic initiatives Generated $15.4M in new opportunities, through strong analytical capabilities and data-driven decision-making Designed and implemented an account strategy process Drove $7.3M in revenue growth +15.4% through account penetration and new product introductions Implemented strategic pricing model changes improving gross margins by 30% (13.2 percentage points) Conducted mix analysis and implemented go-to-market strategies Improved NPS by 60 points among customers - Introduced customer-focused selling and implementation of CRM
(Salesforce.com) enhancing customer experiences
BIOLAB, INC 2006–2010
MARKETING DIRECTOR - GLOBAL ROLE
Recruited to drive step-change improvements in professional/commercial business unit Improved profitability by 35% ($12M) by developing an enterprise-wide channel consolidation Saved $3.2M in dealer marketing and inventory expense through digitization Implemented big-data strategies that generated both dealer and consumer segmentations Performance marketing - delivered highly targeted multivariate emails to consumers targeting - ROI of 600% Managed global channel initiatives across the United States, Australia, UK, Europe, and South Africa Responsibilities included global brand, channel and portfolio management, sales planning and leadership, customer/dealer development, retail merchandising, new products, pricing, private label business development, and annual operating plans
INTEGRATIVE LOGIC - A BIG DATA COMPANY 2005–2006
SENIOR STRATEGY CONSULTANT
Developed high ROI Performance Marketing strategies for clients leveraging big data / data cubes Maximized customer revenues and optimizing their marketing spend leveraging their own internal data Customers included Saks Department Stores, West Point Stevens, and Goody’s BRUNSWICK CORPORATION 2000–2002
VICE PRESIDENT MARKETING - BILLIARDS DIVISION
DIRECTOR OF CORPORATE STRATEGY
2001–2002
2000
1998–2000
AURORA FOODS
SR. BRAND MANAGER - DUNCAN HINES
1993–1998
THE PILLSBURY COMPANY
ROLES OF INCREASING IMPORTANCE - BRANDS: HAAGEN-DAZS, OLD EL PASO, PILLSBURY 1990–1993
NESTLE, USA
MARKETING ASSISTANT - SweeTARTS, SPREE, PixySTIX
GEORGIA-PACIFIC 2002–2005
DIRECTOR MARKETING - QUILTED NORTHERN BATH TISSUE
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