Product Manager Project Management

Director, Product Development

STRATEGIC PORTFOLIO DELIVERY TEAM LEADERSHIP LEAN OPERATIONAL EXCELLENCE Strategic Portfolio and Product Leader with years of experience in digital transformation, operational efficiency, and customer-centric innovation. Proven in leading cross-functional teams and large-scale initiatives in FinTech, payments, and platform services. Expert in Agile and SAFe methodologies, with hands-on experience managing end-to-end product and project lifecycles. Skilled in integrating user experience design, regulatory compliance, and data-driven insights to enhance digital capabilities and deliver measurable business outcomes. Recognized for building high-performing teams, fostering continuous improvement, and aligning digital strategy with business goals in complex environments. SIGNATURE ACHIEVEMENTS:

Led complex digital product delivery across five business units at DuraServ, managing a 40-member cross-functional team. Established a clear delivery cadence and product roadmap, achieving $2.3M in operational efficiencies while maintaining 99.8% system availability. Successfully navigated regulatory requirements through strategic prioritization and alignment with compliance stakeholders.

Developed and executed a digital product enhancement strategy at JPMorgan Chase, focused on a $40B auto loan origination portfolio. Prioritized high-impact innovations using AI-driven frameworks, accelerating time-to-market and delivering $250M in revenue growth. Enhanced customer experience outcomes through data-informed decision-making and scalable product delivery.

SIGNATURE STRENGTHS & COMPETENCIES

STRENGTH CATEGORY STRENGTH CATEGORY STRENGTH CATEGORY Hoshin Kanri Planning

Technical Program Oversight

Strategic Portfolio Planning

Strategic Budget Management

Product Lifecycle Management

Strategic Portfolio Management

Network Modernization

Executive Presentation

Executive Communication

Cross-Functional Leadership

Team Leadership & Development

Executive Stakeholder Engagement

Planview Expertise

Investment Prioritization

Project Management Expertise

Data Analytics & Lean Six Sigma

Alteryx, Tableau & Power BI Skills

Agile Methodologies (SAFe, Scrum)

EXECUTIVE EXPERIENCE

DURASERV CORPORATION – DALLAS, TEXAS OCT 2024 – PRESENT Director of Enterprise PMO & Product Manager

Reporting directly to the CFO & CIO, driving product strategy development and led a team of 40+ professionals, including 5 direct reports, to deliver complex product portfolio initiatives. Established clear KPIs, roadmaps, and prioritization frameworks using Planview to enhance portfolio visibility, governance, and cross-functional alignment.

• Driving sales product strategy & development leading a high-performing team of 40+ professionals, including 5 direct reports, to deliver complex product portfolio initiatives. Established a comprehensive delivery framework across the enterprise, implementing standardized processes and metrics reporting.

• Directed the full product lifecycle for a portfolio of digital solutions at DuraServ, from strategy through launch. Established a scalable delivery framework and roadmap across five business units, resulting in $2.3M in operational efficiencies and 99.8% system availability. Aligned product development with compliance and regulatory requirements to ensure risk mitigation and business continuity. VINCENT N. CROOM PMP, MBB, MBA

Dallas, Texas 75220 404-***-**** ******@***.*** www.linkedin.com/in/vincent-croom-mba-pmp-mbb-prosci VINCENT CROOM, PAGE 2

PROFESSIONAL EXPERIENCE, CONTINUED

• Architected and implemented a strategic digital roadmap for the CEO and Executive Leadership Team OKRs, aligning digital product priorities across all business units. This initiative enhanced customer engagement through our company website, resulting in a 22% increase in organic growth for our break-fix business, which carries higher margins.

• Driving stakeholder alignment across technical product teams, business partners, and leadership to provide strategic updates on key digital initiatives. Established transparent communication about prioritization decisions, contributing to a 30% increase in on-time digital feature launches and alignment with corporate profitability goals. EMPOWER PHARMACY – HOUSTON, TEXAS JUL 2024 – OCT 2024 Vice President, Chief of Staff & Enterprise PMO

Served as a strategic advisor to the CEO and executive leadership team, leading enterprise-wide transformation initiatives and cross-functional execution of digital product strategies.

• Executive Strategy & Transformation Leadership: Partnered with the CEO and executive team to shape enterprise digital strategy, leveraging market intelligence and customer analytics to identify and prioritize high-impact product enhancements. Delivered three key initiatives that addressed emerging customer needs and competitive pressures.

• Cross-Functional Program Execution: Led a 10-person digital sales strategy product team agile delivery of 3 digital initiatives, achieving 95% on time execution and enhancing omnichannel customer experience. TOPGOLF ENTERTAINMENT – DALLAS, TEXAS DEC 2022 – MAY 2024 Director, Chief of Staff & Strategic Projects

Served as a strategic advisor to the CEO and executive leadership team, leading enterprise-wide risk culture initiatives and driving organizational alignment through the development and implementation of scalable PMO frameworks. Fostered a “Do the Right Thing” mindset, ensuring consistent adoption and alignment with long-term business goals.

• Drove rhythm of the business by orchestrating strategic leadership meetings, streamlining communication channels, and redesigning organizational processes. These efforts resulted in a 25% increase in operational efficiency, a 15% boost in employee engagement, and a 30% acceleration in cross-functional decision-making.

• Led the digital transformation of Topgolf’s consumer mobile platform, integrating online reservation capabilities that unlocked a new revenue stream and increased pre-booked visits by 30%. This innovation enhanced customer experience, reduced wait times, and improved service efficiency across high-volume venues—demonstrating a commitment to platform quality and customer trust.

• Delivered $15M in cost savings by leveraging automation and AI-powered tools (UiPath) to integrate POS, labor management, and guest experience systems. Applied A3 problem solving to identify root causes and optimize workflows, enabling predictive analytics for proactive resource planning, improving labor utilization by 22%, and establishing a scalable foundation for future innovation JPMORGAN CHASE & CO – DALLAS, TEXAS JUN 2018 – DEC 2022 Executive Director, Product Owner, Sales Strategy & Performance Consulting Led a digital transformation initiative to enhance the Auto Dealer customer experience and drive new business development, aligning with strategic enterprise goals. Defined and executed a product strategy that introduced scalable sales effectiveness tools and AI-powered analytics through Salesforce.com, leveraging Planview to manage portfolio prioritization, track delivery progress, and ensure alignment with enterprise objectives.

• Drove $250MM+ in revenue growth by leading the development and execution of a strategic product roadmap for Chase Auto Finance. Managed a high-performing, 15-member cross-functional team to prioritize and deliver ready market enhancements, resulting in a 25% increase in platform adoption and improved customer trust. VINCENT CROOM, PAGE 3

PROFESSIONAL EXPERIENCE, CONTINUED

• Championed cross-functional collaboration to develop standardized sales tools and a compelling value proposition, increasing sales team efficiency by 30%. Positioned JPMorgan Chase as a benchmark for innovation and operational excellence in the auto finance industry.

• Facilitated enterprise-wide Kaizen events to drive continuous improvement in Salesforce adoption and performance. Applied A3 problem-solving and data-informed decision-making to increase user satisfaction by 15% and product performance by 10%, reinforcing a culture of innovation and resilience.

• Led enterprise product portfolio prioritization in partnership with executive leadership, balancing regulatory compliance, technical feasibility, and business impact. Established delivery metrics across the full product lifecycle, ensuring consistent, high-quality execution and alignment with long-term investment opportunities. GENERAL MOTORS COMPANY – DETROIT, MICHIGAN DEC 2016 – MAY 2018 Director, Program Management & Performance Consulting Led enterprise-wide digital transformation, IT infrastructure modernization, and operational performance initiatives in collaboration with Finance and IT. Focused on aligning organizational OKRs, scaling agile delivery, and embedding continuous improvement practices across teams to enhance technology resilience and business agility.

• Enterprise Transformation, Infrastructure Modernization & Agile Enablement: Partnered with cross-functional leaders to Modernized infrastructure with Azure and SAFe, cutting latency 60%, boosting self-service 35%, and adding $10M in revenue for the OnStar platform.

XEROX CORPORATION – ROCHESTER, NEW YORK SEP 2013 – SEP 2016 Systems Integration Director

• Directed a $24M healthcare technology modernization program for North Dakota’s Medicaid Management Information System (MMIS), with full P&L accountability and end-to-end product lifecycle ownership. Led a high- performing team of 55, including 45 offshore engineers, to deliver the initiative 5% under budget while maintaining delivery excellence and platform resilience.

XEROX CORPORATION – ROCHESTER, NEW YORK OCT 2003 – SEP 2013 Sr. Manager Lean Business Transformation

• Led enterprise transformation of a $1B+ Medicaid Management Information System (MMIS) portfolio, standardizing Agile delivery and enhancing governance, compliance, and cross-functional execution. Improved project success rates by 30% while managing a high-performing continuous improvement team.

• Directed a multi-site operational excellence initiative, integrating Policy Deployment with SAP across supply chain operations. Trained 150+ Lean Six Sigma professionals, delivering $90M in business value, a 35% defect reduction, and a 22% improvement in first pass yield through standardized processes and daily management systems. EDUCATION CERTIFICATIONS

University of Detroit Mercy Detroit, MI

Master of Science, Product Development

University of Rochester Rochester, NY

MBA, Finance & Economics

Tuskegee University Tuskegee, AL

Bachelor of Science, Mechanical Engineering

Lean Six Sigma Master Black Belt

Project Management Professional (PMP)

Prosci ADKAR Change Management Practitioner

Scaled Agile Framework (SAFe)

Certified Generative AI Specialist (CGAI™)

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