Digital Marketing Social Media
Resume:
Daphne Soriano
Irvine, CA • +1-310-***-**** • ******@*****************.*** • linkedin.com/in/dssoriano Digital Marketing Director
Marketing Executive with a proven track record of achieving revenue targets, driving growth for AdTech, SaaS, AI and Digital Media companies. Expertise in closing high-value deals, managing full-cycle enterprise, technical sales, and leading strategic initiatives. Skilled at selling complex solutions, engaging C-level stakeholders, and delivering tailored value to mid-market and enterprise clients.
SKILLS
Account Management, Account Management, Account Relationship, Account Servicing, Advertising, Advertising Sales, Analytical Skills, Artificial Intelligence, Benefits, Business Workflows, Campaign Strategies, Communication Skills, Complex sales, Computer Science, Consultative Selling, Customer Relationships, Data Transformation, Deal development, Digital Strategy, Direct Sales, Enterprise Sales, Go To Market Strategy, Lead Generation, Machine learning, New Business Development, Partner Development, Performance Metrics, Presentation skills, Problem Solving, Product service, Programmatic, Relationship Development, Revenue Growth, Sales Pipeline, Solution Selling, Strategic Partnerships, Workable Solutions WORK EXPERIENCE
AI Assistant • Los Angeles 01/2023 - Present
Provider of customized AI solutions to enhance business objectives, streamline operations, and drive sales Director of Business Development • Full-time
• Implemented strategic business initiatives, account planning for assigned accounts, and marketing, leveraging GTM strategy and conducting demos to identify new markets, sales opportunities, to drive adoption and revenue resulting in 24% overachievement in sales goals within the first year of hire
• Educated enterprise clients on innovative AI Automation solutions, adoption strategies understanding client needs and recommending tailored solutions, resulting in a 30% increase in new revenue opportunities within 6 months.
• Developed a high-performing sales pipeline, using consultative sales approach and leveraging data-driven insights and adoption metrics, building client relationships, accurate forecasts resulting in a 40% increase in bookings and 30% customer engagement within 12 months.
Klipsch Marketing and Advisors • Los Angeles, CA
A boutique marketing agency specializing in Branding, Events and Digital Marketing Director Of Growth
• Led the expanded adoption of the agency’s full suite of capabilities, including the development of strategic business solutions to address complex, client challenges. This effort supported the agency’s overall growth strategy by enhancing operations, streamlining implementation workflows, improving ROI, and driving account expansion that resulted in a 30% increase in sales revenue within one year.
• Leveraged available resources—such as insights from prior sales calls, invoices, use cases, and industry learnings from trade and vendor shows—to craft targeted and effective sales calls that identified new opportunities and drove client engagements
• Partnered with Product Managers to define short- and long-term strategies for product expansion; evaluated customer needs to identify new application opportunities and created detailed product specifications to guide development, implementation, and tailored solution delivery.
Oculu Video • Irvine CA,
Pioneers in the digital video advertising space, emerging video format offerings and managed service platforms Director Of Sales And Marketing
• Boosted ad revenue by 45%, surpassing annual sales targets, through tailored video product recommendations (Streaming, Youtube, TikTok) to target market, based on stakeholders' goals, partner enablement, client-facing with strategic customers
• Established executive relationships with C-suite of multicultural brands through targeted sales process activities that led to 30+ new logo deals and increased customer retention by 30% within one year via upselling
• Conducted in-depth research and analysis of assigned territories, market trends, competitive landscape, and product mix; delivered compelling presentations on new and existing products to current and prospective customers, while introducing innovative problem-solving strategies to strengthen organizational capabilities and uncover new sales opportunities. Early Career - Viant Technology, Yahoo! & CNN • Irvine, CA 05/2010 - 01/2013 Digital media and technology companies offering business platforms and advertising technology solutions. Regional Sales Manager
• Consistently exceeded revenue goals and maintained the #1 sales position for 3 consecutive years, implementing advertising strategy for direct clients and agency relationships in the West.
• Pioneered sales efforts by being a trusted advisor, successfully securing advertising deals with Entertainment studios, Automotive, and B2B companies using strategic consultative sales approach EDUCATION
Bachelor of Arts in Communications/Business/Marketing University Of Asia And The Pacific
AWARDS & SCHOLARSHIPS
Sandler Sales Training 10/2022
Sandler
CERTIFICATIONS
Certified AI Practitioner 03/2024 - Present
Amazon Web Services
Google AI Essentials 10/2023 - Present
Certified Customer Relationship Management 05/2023 - Present Coursera
Artificial Intelligence Use Cases and Applications 02/2024 - 10/2027 AWS
Salesforce, Hubspot Certified
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