Marketing Manager Digital

Contact

Maple Grove, MN *****

612-***-**** (Mobile)

*****************@*****.***

www.linkedin.com/in/

mikquinlynspeller (LinkedIn)

Top Skills

Business Administration

Art Direction

Online Marketing

Languages

German

Certifications

Project Management Professional®

National Gold Certification

PCA and CFSS support worker

Training

MSA/BC:Marketing Skills

Assessment, Skill-Building and

Certification

Honors-Awards

Cool box and "It begins with You"

Awards

Publications

Writing Samples

MikQuinlyn Speller PCA, PMC

Marketing Manager Strategic Marketing Management, Social Networking, Marketing Communications

Greater Minneapolis-St. Paul Area

Summary

Developing robust brand and marketing strategies and leading marketing initiatives as a financial Marketing Manager. These efforts have significantly increased new account openings and bolstered customer engagement through expanded marketing across various assets.

My strategies have successfully driven an upturn in mortgage applications and website traffic. Executing geo-targeted advertising campaigns has notably improved lead generation, showcasing my adeptness in digital performance marketing.

Experience

Sunrise Banks

Marketing Manager

January 2023 - August 2024 (1 year 8 months)

Greater Minneapolis-St. Paul Area

- HR Marketing:

- Developed Employer Brand Strategy

- Retail Banking Marketing:

- Led retail banking marketing, resulting in increased new account openings and customer engagement.

- Expanded marketing efforts across all owned and in-branch assets, including ATMs, receipts, envelopes, and statements, enhancing customer touches and brand visibility.

- Mortgage Marketing:

- Implemented targeted marketing campaigns that led to an increase in mortgage applications.

- Created a comprehensive digital performance marketing strategy, resulting in an increase in website traffic for mortgage services.

- Executed geo-targeted advertising campaigns, increasing lead generation. Page 1 of 6

- Pathway2Home ITIN Mortgage Program:

- Developed and executed multiple language marketing strategies for Pathway2Home, targeting first-time homebuyers and underrepresented communities.

- Pathway2Home mortgage program, resulting in an increase in applications and an improvement in lead conversion rates.

- Employee and Community Engagement:

- Planned internal events to introduce employees to volunteer opportunities, maximizing participation and engagement.

- Developed and implemented a marketing strategy for toys and school giving drive to reach employees and customers.

- Partnered with CLUES participation in Fiesta Latina, promoting the Pathway2Home and increasing brand recognition with Hispanics.

- Established partnerships with non-profits and homebuyer programs, enhancing referral networks and increasing brand credibility.

- Project Management:

- Mastered Monday.com for project management, boosting team collaboration and project tracking, and increasing project completion rates.

- Creative/Analytical Marketing:

- Authored detailed creative briefs, managed the end-to-end development of marketing campaigns, and conducted market research for strategy refinement.

- Leveraged analytics for continuous improvement.

- Maintained compliance and legal reviews.

ReConnect Rondo

Marketing and Communications Director

December 2022 - January 2023 (2 months)

Greater Minneapolis-St. Paul Area

- Spearheaded the development and execution of comprehensive marketing strategies, enhancing the organization’s reputation and public image.

- Led a marketing team in creating and managing content across various platforms, including newsletters, marketing collateral, social media, and public education initiatives.

- Collaborated with a multicultural brand marketing agency to ensure cohesive brand messaging and outreach.

- Supervised social media strategy, ensuring alignment with community engagement goals and enhancing influencer outreach. Page 2 of 6

- Effectively tracked and reported marketing program success, including SEO/ SEM performance, social media reach, and impact on public sentiment.

- Utilized video and digital content to maintain dynamic and engaging online profiles, consistently expanding audience reach and engagement.

- Leveraged a network of allies, ambassadors, and subject matter experts to bolster the movement’s credibility and community impact. American Indian Family Center

Marketing and Communications Manager

February 2022 - December 2022 (11 months)

United States

- Developed and implemented annual strategies for fundraising and communications, including a content calendar for social media channels.

- Monitored and evaluated marketing engagement through trend analysis and data-driven insights.

- Created written and multimedia content, graphics, and public statements for the organization’s website, social media, and marketing publications.

- Coordinated special events and fundraisers, enhancing community engagement and donor participation.

- Served as the primary contact for donors, managing donor engagement efforts and maintaining accurate donor database records.

- Facilitated the Public Relations Committee, leading public relations initiatives to promote the organization's mission and activities.

- Assisted in grant writing and funding research, contributing to successful grant applications and reports.

Det-Tronics (Detector Electronics Corporation)

Sr. Marketing Specialist

June 2021 - November 2021 (6 months)

Bloomington, Minnesota, United States

- Created product and advertising campaigns, improving brand awareness and market penetration.

- Developed product, market placement, and pricing strategies based on comprehensive market research.

Wolters Kluwer - Financial Services Solutions

Marketing

November 2019 - June 2021 (1 year 8 months)

Greater Minneapolis-St. Paul Area

Page 3 of 6

- Assisted with marketing initiatives for compliance solutions in the banking sector, contributing to campaign success and customer retention. Thrivent

Sr. Brand Marketing Specialist

February 2017 - April 2019 (2 years 3 months)

Minneapolis, Minnesota

- Contributed to brand marketing strategies, enhancing brand recognition and new member growth.

IPC Eagle

Sr. Marketing Specialist

August 2015 - December 2016 (1 year 5 months)

Eagan, Minnesota

- Led marketing initiatives, supporting sales growth through direct and internet marketing strategies.

Staging Concepts

Marketing Specialist

May 2015 - June 2015 (2 months)

Greater Minneapolis-St. Paul Area

- Focused on marketing communications and market research to support sales initiatives.

Self-Employed

Contract Marketing Roles

April 2012 - May 2015 (3 years 2 months)

Greater Minneapolis-St. Paul Area

- Managed various marketing projects at Meagher + Geer, Thomson Reuters, Travelers, Schwan's Consumer Brands, H&R Block, Thermo Fisher Scientific, and GE Capital (Synchrony), contributing to strategic marketing communications and campaign management.

General Mills

(Contract) Marketing Communications Planner -Pillsbury October 2011 - January 2012 (4 months)

Greater Minneapolis-St. Paul Area

Drive social strategy, planning, optimization and content development for the Pillsbury and Snack Division brand. Additionally, this person will manage the reporting, metrics and analysis for Pillsbury and Snack Division, as well as provide strategic and tactical recommendations for the brand moving forward. Page 4 of 6

The DP will be responsible for annual strategic planning and reporting, and will provide consistent updates to General Mills on learning, shifts and progress against all brand objectives.

Ameriprise Financial

Marketing Communications Coordinator

April 2007 - March 2009 (2 years)

Created and executed communications and marketing to drive brokerage and managed products sales. Updated and maintained internal advisor facing and client facing website. Created coordinated and executed advisor and client communications and marketing materials for brokerage and/or managed products. Responsible and accountable for sign-offs, requirements, and testing through coordination with all resources and stakeholders from the brokerage and managed products area, as necessary.

Prepare + Prosper

Marketing Coordinator

October 2006 - March 2007 (6 months)

NOTE: On July 1,2014 The organization changed their name from AccountAbility Minnesota to Prepare + Prosper to more fully reflect the vision, growth, and personality of the organization we are today. Partnered with the executive team on a comprehensive communications and marketing plan including methods to evaluate effectiveness. Coordinated marketing of the tax programs with program staff and management. Managed marketing and communication database

Ad Track Inc.

Graphic Designer

August 2001 - October 2001 (3 months)

Conceptualized and designed ideas for customer sales Continued updated training on various computer applications Interpreted instructions and edited revisions to vehicle advertising to encourage increase sales

McLeodUSA Publishing Company

Graphic Designer

August 1999 - August 2001 (2 years 1 month)

Utilized Illustrator, Photoshop, Streamline, In-Design, Quickset, Manage, In- column and Page Showcase, as well as scanning software and equipment. Page 5 of 6

Created logos, cuts, type and photos for telephone directories and customer sales on dual platforms and software systems.

- Designed and set quality In-column, spec, display, and specialty ads and logos.

- Processed all necessary digital line art and photos following company guidelines and standards while meeting productivity and accuracy standards.

- Created quality advertisements that meet the clients’ specific requirements.

- Promoted to spec artist; partnered directly with account executives to create creative, cutting edge advertisement based on the clients’ creative brief and brand

Education

Minneapolis College of Art and Design

(Master Equivalent) Post Baccalaureate Certificate, Advertising, Art Direction, Branding, Graphic Design, and Copy writing · (August 2001 - May 2003) Wartburg College

Bachelor of Arts - BA, Major: Business Administration Emphasis Marketing Minor: Communication Arts · (August 1995 - May 1999) University of Minnesota

Boot Camp Certificate, Digital Marketing · (October 2024 - March 2025) UNIVERSITY OF ST THOMAS - CAPE

Continuing and Professional Education (CAPE), Mini MBA · (June 2022 - June 2022)

North Hennepin Community College

Coursework towards Project Management Leadership

Certificate, Project Management Institute’s (PMI®) Project Management Professional® · (2013 - 2013)

Page 6 of 6

Contact this candidate