Adobe analytics

Trishika Boyanapally

AEP/ AJO Consultant

Email: **********@*****.***

Phone: 469-***-****

Irving, TX

Professional Summary:

Innovative Adobe Experience Platform (AEP) and Journey Orchestration Engineer with 8+ years of experience who delivered real-time, data-driven marketing solutions across multi-channel ecosystems. Transformed complex business requirements into scalable customer journey frameworks using Adobe Journey Optimizer (AJO) and AEP Real-Time CDP, built robust data pipelines, unified customer profiles, enabled precision targeting through segmentation and identity resolution, and integrated Adobe Experience Cloud with CRM, analytics, and personalization platforms to drive engagement, boost conversions, and align marketing activations with strategic growth objectives.

Designed and implemented end-to-end customer journeys leveraging Adobe Journey Optimizer (AJO) and AEP Real-Time CDP to deliver personalized, event-driven marketing experiences.

Developed and optimized scalable data pipelines to ingest, process, and activate large volumes of customer data from diverse enterprise systems.

Performed identity resolution and profile stitching to create unified 360 customer views for improved targeting accuracy.

Configured and managed AEP data schemas, datasets, and dataflows to ensure clean, structured, and usable marketing data.

Created dynamic audience segments based on behavioral, demographic, and transactional data for highly targeted campaigns.

Integrated Adobe Experience Cloud applications with CRM platforms such as Salesforce and Microsoft Dynamics to unify customer interactions.

Linked AEP with analytics solutions to track engagement metrics, attribution models, and campaign ROI.

Implemented real-time event triggers to initiate automated, context-aware marketing workflows across multiple channels.

Orchestrated omnichannel campaigns spanning email, push notifications, SMS, web, and in-app touchpoints.

Built custom workflows and decision splits within AJO to deliver conditional, context-driven customer experiences.

Applied advanced segmentation strategies to identify high-value customers and tailor loyalty or retention initiatives.

Conducted data mapping and transformation to align source systems with AEP ingestion requirements.

Ensured compliance with data privacy regulations (GDPR, CCPA) when managing customer profiles and activation workflows.

Collaborated with cross-functional teams including marketing, analytics, and engineering to align AEP capabilities with business goals.

Drove marketing automation initiatives that reduced manual processes, improved operational efficiency, and increased campaign lift.

Certifications:

• Adobe Certified Expert – Adobe Target Business Practitioner

• Adobe Certified Professional – Adobe Customer Journey Analytics

• Adobe Certified Expert – Adobe Journey Optimizer Developer

• Adobe Certified Expert – Adobe Experience Platform Developer

Professional Experience:

Critical River Inc, Pleasanton, CA Mar 2023 - Present

Customer Journey Orchestration Lead (Adobe AEP/AJO)

Responsibilities:

Designed, configured, and launched complex, multi-channel customer journeys in Adobe Journey Optimizer (AJO), orchestrating real-time delivery of personalized email, push, and SMS campaigns.

Engineered identity resolution strategies in AEP to merge multi-source customer data, eliminating profile duplication and enabling precise audience targeting.

Built advanced audience segmentation logic leveraging behavioral, transactional, and demographic data to enhance personalization and improve campaign relevance.

Partnered with engineering teams to develop and maintain automated ingestion pipelines from CRM systems, third-party APIs, and cloud storage solutions to AEP.

Designed reusable journey blueprints, modular decision splits, and conditional logic components to accelerate campaign deployment and ensure cross-channel consistency.

Managed governance workflows by enforcing privacy regulations (GDPR, CCPA), role-based access control, and data minimization standards within AEP environments.

Built audience segments and activation rules in Salesforce CDP to support personalized campaigns across email, web, and mobile.

Integrated AJO with Adobe Target to deliver hyper-contextual, in-session personalization for web and mobile users based on real-time behavioral triggers.

Conducted end-to-end journey quality assurance, including event simulation, trigger validation, channel testing, and content accuracy verification prior to launch.

Leveraged Adobe Customer Journey Analytics (CJA) to create real-time dashboards and reports for tracking engagement, conversion, and retention KPIs across touchpoints.

Led weekly optimization sessions with marketing stakeholders to analyze performance metrics, refine trigger logic, and adjust offer sequencing for better customer response rates.

Collaborated with data teams to perform data mapping, transformation, and validation for ingestion into AEP schemas and datasets.

Developed journey orchestration rules for lifecycle marketing programs including onboarding, reactivation, upsell, and churn prevention.

Implemented event-based marketing triggers using streaming data inputs to deliver time-sensitive offers and content at optimal customer engagement moments.

Coordinated cross-functional workshops to align campaign design, AEP data strategy, and marketing automation best practices across teams.

Hands-on experience with CDPs such as Adobe Experience Platform and Salesforce CDP to bring together customer data for activation.

Used Google Cloud Platform services to support data workflows, integration, and scalable marketing solutions.

Designed and managed data pipelines on GCP using services like BigQuery, Cloud Storage, and Pub/Sub for ingesting and transforming large-scale marketing data.

Drove continuous process improvements in marketing operations by standardizing templates, establishing QA checklists, and documenting technical workflows for AJO campaigns.

Hyundai Capital America, Irvine, CA Jan 2021 - Feb 2023

Adobe Experience Platform Consultant

Responsibilities:

Led end-to-end Adobe Experience Platform (AEP) onboarding for enterprise marketing teams, configuring data schemas, datasets, and ingestion dataflows to support large-scale omnichannel activation strategies.

Architected cross-channel customer journeys by integrating Adobe Journey Optimizer (AJO), Adobe Analytics, and external CRM systems, enabling automated lifecycle-based campaign execution.

Implemented predictive propensity scoring models in AEP Data Science Workspace to identify high-value prospects and deliver personalized offers based on purchase likelihood.

Streamlined data ingestion from APIs, SFTP, and flat-file sources by developing automated ETL workflows, reducing latency and ensuring near-real-time profile updates.

Built campaign performance dashboards integrating AEP, Adobe Customer Journey Analytics (CJA), and Tableau to visualize KPIs, funnel metrics, and performance trends for executive stakeholders.

Enhanced audience segmentation logic with advanced exclusion rules, consent-based filters, and behavioral triggers to improve targeting precision while ensuring privacy compliance.

Developed and maintained a library of reusable AJO journey templates aligned with acquisition, onboarding, retention, and win-back marketing objectives.

Delivered hands-on workshops and training sessions for business analysts and marketing teams covering audience creation, journey orchestration, and experimentation setup in AJO.

Partnered with IT security teams to review and strengthen data governance policies, implementing encryption and masking strategies for sensitive profile attributes.

Conducted end-to-end journey QA and validation, including trigger testing, data integrity checks, and channel delivery verification prior to campaign launch.

Collaborated with data engineering teams to align source data mapping with AEP schema requirements, ensuring seamless profile stitching and identity resolution.

Provided strategic recommendations on campaign cadence, trigger optimization, and personalization strategies, resulting in measurable engagement lift across email, push, and SMS channels.

Hyundai Capital America, Irvine, CA August 2019 – Dec 2020

Digital Marketing Analyst

Responsibilities:

Configured and maintained Adobe Launch property rules, triggers, and extensions to enable accurate tracking of user interactions across responsive web and native mobile applications.

Developed and deployed custom JavaScript-based data layers to capture granular behavioral events, form interactions, and conversion points for analytics reporting.

Designed and delivered Adobe Analytics dashboards and scheduled reports to monitor campaign KPIs, identify funnel drop-offs, and uncover optimization opportunities.

Executed A/B and multivariate experiments in Adobe Target to assess variations in creative assets, page layouts, and personalized content, leading to measurable uplift in engagement rates.

Implemented automated tag validation and QA processes using browser developer tools, Charles Proxy, and Adobe Experience Platform Debugger to ensure accuracy and completeness of data capture.

Partnered with UX and product teams to interpret analytics data, recommend content adjustments, and validate post-launch performance improvements.

Monitored campaign attribution reports to identify high-performing channels, assisting marketing teams in budget reallocation for improved ROI.

Conducted troubleshooting and root cause analysis for tracking discrepancies, collaborating with developers to implement fixes.

Presented actionable insights to senior marketing managers on customer behavior trends, campaign impact, and digital channel effectiveness.

Acalvio Technologies, Bangalore Mar 2016 – August 2018

Web Analyst

Responsibilities:

Managed end-to-end digital analytics implementations, including requirement gathering, solution design, tag deployment, and data validation across multiple web and mobile properties.

Configured and maintained analytics tags, triggers, and variables using tag management systems (Adobe Launch, Google Tag Manager) to capture key user interactions.

Performed rigorous quality assurance and troubleshooting for tagging implementations to ensure data accuracy and consistency across reporting platforms.

Created custom segments and calculated metrics in analytics tools to measure campaign performance, user engagement, and conversion KPIs.

Collaborated with UX, design, and development teams to translate analytics insights into actionable website optimization strategies.

Built standardized technical documentation for tagging guidelines, event naming conventions, and data layer specifications to ensure scalable implementations.

Designed recurring reports and dashboards to track key business metrics and present findings to stakeholders.

Conducted pre- and post-launch validation of analytics tracking for new website features, ensuring accurate measurement from day one.

Provided strategic recommendations based on behavioral data analysis to improve user journeys, retention rates, and overall digital experience.

Education:

1.Masters in Computer Science- University of Illinois, USA. (2019)

2.Bachelors in Information Technology – MGIT, India. (2016)

Technical Skills:

Adobe Experience Cloud – Adobe Experience Platform (AEP) Real-Time CDP, Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA), Adobe Analytics, Adobe Target, Adobe Launch, AEP Data Science Workspace.

Customer Journey & Campaign Orchestration – Multi-channel journey design (email, SMS, push, web, in-app), event-triggered campaigns, audience segmentation, personalization strategies, propensity modeling, A/B & multivariate testing, lifecycle marketing programs.

Data Management & Integration – Data schema design, dataset configuration, identity resolution, profile unification, ETL workflows, API-based ingestion, SFTP and flat-file ingestion, CRM integration (Salesforce, Microsoft Dynamics), data mapping & transformation, Google Cloud Platform, Dataproc, Apache Airflow.

Analytics & Reporting – Dashboard creation (Adobe CJA, Tableau), KPI tracking, funnel analysis, attribution modeling, behavioral analysis, campaign performance reporting.

Data Governance & Compliance – GDPR/CCPA compliance, consent-based targeting, role-based access control, data minimization, encryption & masking of sensitive attributes.

Tag Management & Implementation – Adobe Launch, Google Tag Manager, custom JavaScript-based data layers, automated tag validation (Charles Proxy, AEP Debugger, browser dev tools).

Collaboration & Process Optimization – Cross-functional coordination (marketing, analytics, engineering, UX), reusable templates & journey blueprints, QA checklists, documentation of technical workflows, marketing automation process improvement.

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