Adobe analytics

Trishika

Email: **********@*****.***

Phone: 469-***-****

Adobe Experience Platform (AEP) & Personalization Engineer

Professional Summary:

Results-oriented Adobe Experience Platform (AEP) and Journey Optimization Engineer with 7+ years of experience in architecting and executing data-driven marketing strategies. Specializes in crafting real-time, personalized customer journeys across omnichannel ecosystems using Adobe Journey Optimizer (AJO) and AEP Real-Time CDP.

Skilled in translating business objectives into scalable marketing workflows that drive measurable results.

Proficient in data ingestion, schema design, consent management, and audience segmentation for hyper-targeted engagement.

Experienced in integrating AEP with external CRM platforms, applying machine learning for predictive analytics, and aligning digital initiatives with core business KPIs.

A collaborative leader recognized for enhancing customer experiences, improving campaign efficiency, and maximizing ROI.

Technical Skills:

Adobe Experience Cloud: Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Adobe Customer Journey Analytics (CJA), Adobe Analytics, Adobe Launch

Campaign Orchestration: Multi-channel journeys (email, SMS, push), AJO triggers, A/B testing, audience segmentation, predictive scoring, cross-channel orchestration, real-time decisioning

Integration & APIs: REST APIs, CRM integration, AEP-to-Target audience sharing, real-time data flow management, external data source synchronization, server-side personalization

Technical Tools: JavaScript, SQL, JSON, ETL workflows, Postman, Charles Proxy, AEP Debugger, browser network tools, test profile validation, automated data pipelines

Analytics & Reporting: Adobe Analytics (A4T), campaign performance measurement, customer journey analysis, real-time dashboards, KPI alignment, data visualization (Power BI, Tableau)

Agile Delivery & Collaboration: Jira, Confluence, sprint planning, backlog prioritization, epics & user stories, stakeholder enablement, cross-functional team leadership

Professional Experience:

CVS, Texas August 2022 - Present

Adobe AEP & Journey Optimization Engineer

Responsibilities:

Led audience segmentation efforts in Adobe Experience Platform (AEP), utilizing first-party and real-time behavioral data to activate hyper-personalized, multi-channel campaigns through Adobe Journey Optimizer (AJO).

Designed and deployed integrated customer journeys including email and push notifications, mapping end-to-end data flows from AEP to support targeted marketing objectives.

Resolved critical campaign issues such as misclassified audiences, trigger delays, and API failures in AJO, partnering with Adobe Support and internal teams to maintain SLAs.

Created standardized journey templates in AJO to accelerate campaign deployment, ensure consistency, and reduce setup time across marketing channels.

Implemented consent-driven segmentation models in AEP aligned with HIPAA and privacy regulations, ensuring secure handling of sensitive data.

Built and managed ETL workflows for cleansing and structuring raw behavioral, CRM, and transactional data, enabling seamless ingestion into Adobe Customer Journey Analytics (CJA).

Developed advanced data pipelines in AEP Data Distiller to transform raw inputs into actionable insights, fueling personalized customer experiences.

Collaborated with front-end teams to refine Adobe Launch tag implementations, ensuring accurate and real-time data capture for AJO journey triggers.

Analyzed campaign metrics within AJO and Adobe Analytics to extract insights, drive optimizations, and inform strategy for future customer journeys.

Authored epics and user stories for AJO enhancements, aligning technical development with business outcomes through close collaboration with QA and engineering teams.

Provided strategic consulting on AEP/AJO adoption, advising clients on best practices for ingestion, identity stitching, segmentation, and omnichannel orchestration.

Engineered real-time CRM integrations using REST APIs to sync customer attributes, update lead scores, and automate journey triggers.

Built interactive dashboards and performance reports leveraging AEP, Adobe Analytics, and external BI tools to track ROI, journey success, and customer lifetime value.

Designed real-time personalization frameworks using AEP’s Real-Time Customer Profile to boost engagement through contextual targeting.

Led cross-functional training sessions on AEP and AJO campaign strategy, enabling internal teams to scale platform adoption and execution.

Executed A/B tests across journeys, iterating on decision logic, triggers, and segmentation to increase conversions and minimize churn.

Modeled customer data relationships through comprehensive ER diagrams, improving governance and segmentation precision within AEP.

Applied platform governance controls to restrict access to health-related data, ensuring compliance with internal privacy standards and external regulations.

Integrated AJO with CRM systems, enabling real-time synchronization of lead scoring, contact attributes, and marketing interactions to support sales attribution.

Maintained a dynamic enhancement backlog for AJO journeys based on analytics, regulatory updates, and stakeholder feedback.

Implemented in-journey real-time personalization by leveraging AEP profiles, leading to measurable improvements in user engagement and interaction quality.

Participated in agile development processes, validating journey builds against functional criteria and ensuring readiness for production.

Established internal AJO standards including reusable journey components and templates, organized by impact potential and delivery maturity.

Onboarded new team members through custom AEP/AJO training playbooks, live demos, and weekly enablement sessions to foster capability development.

Optimized journey flows through experimentation and trigger refinement in AJO, contributing to a 25% increase in engagement rates.

Comcast, Pennsylvania April 2020 - July 2022

Adobe AEP & MarTech Consultant

Responsibilities:

AEP Data Activation: Partnered with product owners to segment and activate data in Adobe Experience Platform (AEP), supporting targeted and personalized email campaigns via Adobe Journey Optimizer (AJO).

Cross-Channel Journey Execution: Designed and launched user journeys across email and SMS, continuously testing funnel performance and refining triggers within AJO to maximize conversion rates.

MarTech Integration: Collaborated with enterprise architects to embed AJO workflows into broader marketing ecosystems, including Salesforce Marketing Cloud and internal BI infrastructure.

Schema & Data Modeling: Engineered comprehensive AEP schemas and data models to ensure accurate event tracking, real-time profile enrichment, and smooth data exchange across channels.

Stakeholder Training & Enablement: Provided hands-on coaching to business users on journey creation, monitoring, and optimization techniques within AJO.

Pardot Migration Analysis: Reviewed legacy Pardot campaigns to extract reusable audience segments and engagement scoring logic for integration into AJO.

Automated Data Pipelines: Developed ETL pipelines using SQL and JSON to normalize data from APIs, SFTP, and flat files, enabling real-time reporting in Adobe Customer Journey Analytics (CJA).

Reusable Journey Components: Contributed to the development of modular AJO components, promoting reusability across email, SMS, and push notification journeys.

Journey Optimization Framework: Established an iterative strategy using KPIs such as click-through and conversion rates to fine-tune AJO journey performance.

Quality Assurance Support: Provided technical QA support for journeys using Adobe Test Profiles and Debugger, validating logic execution and accurate data capture.

Performance Measurement & Iteration: Leveraged Adobe Analytics to assess new journey outcomes, leading to a 15% uplift in conversion through data-driven refinements.

Executive Reporting: Created AJO performance dashboards to monitor delivery, open, and click-through metrics, informing ongoing optimization strategies.

AEP Platform Implementation: Supported end-to-end implementation of AEP, including schema configuration, identity stitching, and governance setup.

Audience Segmentation Alignment: Co-developed segmentation logic with marketers and data engineers to align customer journeys with lifecycle stages.

Data Flow Optimization: Partnered with data engineering teams to fine-tune data pipelines for real-time responsiveness and integration with downstream systems.

Strategic Journey Enhancements: Delivered insight-driven recommendations to improve customer journeys, aligning campaigns with business KPIs.

Client Onboarding Resources: Created custom AEP onboarding playbooks to streamline client enablement and ensure standardized campaign execution.

Campaign Personalization Impact: Increased email click-through rates by 20% by leveraging AEP-powered personalization within AJO journeys.

Ford, Michigan August 2019 – March 2020

Digital Marketing Analyst

Responsibilities:

Implemented Adobe Analytics and Adobe Launch across client websites to track key user interactions and evaluate campaign performance metrics.

Collaborated with development teams to design clean, scalable data layers and configure custom event tracking for interactions such as clicks, form submissions, and product views.

Developed interactive dashboards in Adobe Analysis Workspace to provide marketing teams with insights into traffic sources, user engagement, and conversion drop-off points.

Configured and managed A/B testing experiments in Adobe Target, optimizing page layouts and content variations to enhance user experience and engagement.

Utilized debugging tools such as Charles Proxy and AEP Debugger to validate tag implementation and ensure accurate data collection across digital properties.

Authored comprehensive documentation for Adobe Launch rule configurations and analytics setup processes to support onboarding and ensure implementation consistency.

Appstix Technologies Private Ltd, India May 2016 – August 2018

Web Analyst

Responsibilities:

Participated in web application development with a primary focus on front-end technologies and user interface enhancement.

Led analytics initiatives involving end-to-end site tagging, quality assurance, and debugging for accurate data collection.

Maintained and updated Solution Design Reference (SDR) and technical documentation for data layer architecture and tagging strategies.

Established advanced tag validation and testing mechanisms to ensure reliable and consistent data capture across digital platforms.

Conducted pre- and post-release technical validation activities, monitoring application performance and tracking key KPIs.

Served as the primary contact for audience segmentation using first-party data, enabling activation across advertising platforms.

Executed A/B testing, personalized content delivery, and recommendation strategies through Adobe Target to enhance user engagement.

Education:

Master’s in computer science from University of Illinois (2019 Pass Out)

Bachelor’s in information technology from JNTUH (2016 Pass Out)

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