Business Operations Project Management

Guillermo Velasco Cuevas

************@*******.*** • linkedin.com/in/guillermo-velasco-cuevas • Highlands Ranch, CO, 80126 • 720-***-****

Business Operations & Planning

Leader

Results-driven and accomplished professional with distinguished history of success in business development, financial management, contract negotiations, project management, and partnership building. Stellar record of translating and transforming corporate vision into executable strategy, while recruiting, training, and developing results-driven teams to drive meaningful change across thriving organization. Demonstrated success designing and deploying corporate structures, financial/cultural mergers and acquisitions, launching business operation best practices, and managing budget requirements, and leading projects to integrate CRM systems. Expert presenter, negotiator, and businessperson; keenly focused on achieving short-and long-term strategic business goals through thoughtful leadership and refined decision-making. Bilingual communicator in Spanish and English; adept at building and strengthening strong and long-term professional relationships.

•Strategic Business Planning

•Business Case Development

•Sales Cycle Management

•Budgeting & Scheduling

•Risk Management

•General Ledger & M&A

•Relationship Management

•Project Management

•Research & Analysis

•AP & AR

•P&L Management

•Audits & Internal Controls

•Training & Development

•Team Building & Leadership

•Business Operations Management

•Budgeting & Forecasting

•Startup & Turnaround Operations

•Sales & Event Forecasting

•P&L Management

•Expense Control

•Strategic Sourcing

Career Experience

Director of Global Business Operations & Services, Imagine Communications, Denver, CO 5/2018 to Present

Collaborate with executive team to supply analytical rigor and business insight required for supporting in development and execution of a core business strategy of AdTech division. Coordinate cross-functional teams for researching and analyzing to formulate and implement core strategy on projects. Administer development of business cases and recommendations on key strategic decisions. Direct entire sales cycle ranging from booking to billing process, while consolidating and guiding multiple teams for acquisitions and evolution. Organize and lead weekly executive meetings to communicate progress of operational, revenue and sales objectives with CEO and CFO.

Product Line Manager to the Professional Services organization by creating pricing strategy based on organizations costs and market demands.

Manage the budgets and forecasts of the Professional and Customer Services organizations of $50M per year. Achieved forecast accuracy of 1% in current quarter and 2.5% next quarter.

Spearheaded global strategy of consulting services and professional services portfolio; created new capabilities in infrastructure and network consulting.

Conducted complex and in-depth business analysis, involving completeness, applicability, and timeliness, that streamlined business processes, expedited resolution of business issues, and followed up on all activities to ensure timely completion.

Guided Order Management team to assist AdTech in securing bookings of $102M and revenue of $96M in 2019.

Projected sales bookings across globe to secure orders of $102M in 2019, while maintaining 2% accuracy of forecast.

Devised and executed core business operational processes and tools for executive status communications, revenue forecasting, funnel management, resource availability/assignment, and staff performance objectives.

Conducted Monthly Management Reviews to our Executive Team of PS & CARE Results and state of the business.

Management of our day to day operations of our CRM Tool, Salesforces for our Support Services organization, professional services consultant and our tier 1 call center. Ensure is linked to our ERP system so our Services team is able to better support our customers.

Director of Professional Services Latin America, Imagine Communications, Denver, CO 7/2016 to 8/2018

Lead all aspects of Professional and Support Services business with P&L accountability and leadership of Central America and Latin America (CALA) engineering team. Led all facets of professional and support services business operations along with P&L accountability, while steering Central America and Latin America (CALA) engineering team. Drove global strategy of consulting services and professional services portfolio; created new capabilities in infrastructure and network consulting. Formulated modern horizontal strategies with complementary consulting capability to accomplish designated business requirements of large-scale enterprise clients. Implemented process and tools development for client feedback and program management methodology.

Achieved Revenue Plan of $50M per year. The only region to achieve budgets during this timeframe.

Launched latest processes in capabilities, that realize customized requirements of key clients.

Optimized team revenue by 10% and augmented utilization from 72% to 80% by implementing best practices and creating capacity efficiencies.

Envisioned and deployed Subject Matter Expert Focus Teams for gathering, developing, and communicating best practices knowledge capital as well as support “ramp-up” process for new employees

Director of Business Operations, Imagine Communications, Denver, CO 7/2014 to 7/2016

Directed operations, metrics, planning, and analyses of Global Services organization. Transformed all processes and systems of Professional and Support Services teams to ensure fulfillment of customer’s needs. Deployed processes and systems across Customer Care and Professional Services aimed at maintaining and surpassing current industry leading NPS score. Oversaw implementation of Salesforce globally across all Professional Services teams. Supported in transformation of Professional Services organization into software/cloud industry, while enhancing revenue, margin, and bookings.

Designed cloud-based dashboards to evaluate revenue, cost, margin, attach rates, backlog trends, NPS scores, and time to respond/restore/resolve, that significantly supported in growing revenues by 6.5% year over year.

Deployed accurate forecasting tools and analyses to Supply Chain firm for reducing factory inventory of $200M/year.

Senior Business Operations Manager, Avaya Inc., Highlands Ranch, CO 2/2008 to 7/2014

Gained promotions to executive-level role with accountability for leading annual budgets in support of $245M global revenue stream with 40% gross margin and 31% operating income. Devised three-year $1B financial and operations strategy plan in alliance with Global Support Services Executive Leadership, Services Finance, and Business Operations Teams with focus on augmenting costs and improving margin by three points. Organized all key initiatives to create global structures for supporting multinational client base, involving budgets, operations, P&L reports, and organizational charts. Monitored six direct report Business Analysts globally and supervised 10 worldwide analysts through matrix managed structure.

Core contributor in spearheading worldwide business growth by establishing global revenue budgets of $245M against total cost of $169M, while overseeing resources in U.S., India, and Argentina.

Created cost models to devise “What If” global scenarios for potential strategies of company by examining high cost geography vs. low, consolidation of locations, and optimization of call centers, that secured savings of $4M over next three years; led creation and operationalization of Argentina Center of Excellence.

Developed business cases for key executive initiatives, that generated savings of $6M over two years by building key relationships with partners and vendors, guiding cross-functional teams, and reporting to executive teams.

Administered fleet of 650 vehicles in United States and Canada by reviewing monthly expenses, accruing costs, and nurturing strong relationships with Lease Vendor; ensured top level fleet by creating cost models to revamp existing fleet of vehicles, while enhancing incurred costs.

Boosted margins by 11% over a six-quarter window by transforming organization into worldwide structure, that positioned highly skilled associates in customers and shifted remote efforts to low-cost geographies.

ADDITIONAL EXPERIENCE

Business Operations Manager System Architect/Program Manager Business Development Manager at Avaya Inc.

Managing Technical Consultant / Offer Manager at Lucent Technologies

Sub-Director of Planning & Modernization at Tribunal Superior de Justicia in Mexico, D.F.

Auditor, Supervisor & Buyer at Albano de Mexico

Education

M.B.A. – Concentration in Finance

University of Denver, Denver, CO

Licenciado en Administración de Empresas

Universidad Intercontinental, Mexico City, Mexico

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