Digital Marketing Media

Kym Manuel

*************@*****.*** – 857-***-****

*** ******* ******, **** ****, Boston Massachusetts, USA OBJECTIVE

To provide myself with a well-rounded training and professional experience with an established and progressive company and seek a challenging position using my knowledge and skills from my education and work experience for the past years. WORK EXPERIENCE

1) Senior Manager, Digital Marketing – January 2024-May 2025 Watsons Philippines (Health and Beauty Retailer)

Responsibilities:

• Overall lead of Digital Marketing Arm of Watsons Marketing Team, handling the following: o Media Strategy and Total Media Negotiations for Total Watsons Marketing Campaign o Total Marketing Campaign of Watsons E-commerce Arm (Performance Marketing and Content) o Watsons Social Media Platforms – Facebook, Instagram, Tiktok and X o Watsons Livestream Platforms – Tiktok and Shopee o Watsons Playlist – Watsons’ own concert property o Watsons Brand Heroes – Watsons’ pool of nano influencers o Optimo – Watsons’ Retail Media Network

• In-charge of Presenting Campaign Ideas, Status and Financial Analysis to Upper Management

• Managing and training of Digital Team members

2) Media Manager - Planning – September 2022 – January 2024 Publicis Media (Spark Foundry)

Responsibilities:

• Overall Planning lead of all accounts handled within the Business Unit

• Managing and training Junior Planners of the team Accounts Handled:

• Disney+

• Cebu Pacific

• OneAIA Philippines

• Bounty Fresh

3) Manager - Planning - December 2021 – August 2022 Mindshare Malaysia

Responsibilities:

• Strategizing from ATL to Digital media for key accounts of the Business Unit

• Manage and deal with client’s day to day needs

Accounts Handled:

Total PepsiCo

• Volvo Cars

• Sime Darby Properties

4) Senior Media Manager/Cluster Lead - April 2021 - October 2021 Publicis Media (Spark Foundry)

Responsibilities:

• Overall business lead of one of the Cluster within the total account

• Overall lead in strategizing from ATL to Digital media for key accounts of the Business Unit • Leading all corporate planning requirements of the accounts

• Managing and training Junior Planners of the team Accounts Handled:

• Universal Robina Corporation

Total Noodles Category - Nissin and Payless Brands

Total Bakery Category - Jack ‘N Jill

• DAVI - Go Rewards

• Bounty Fresh

5) Communications Planning Manager – May 2019 – January 2021 Mediacom Philippines

Responsibilities:

• Overall lead in strategizing from ATL to Digital media for key accounts of the Business Unit

• Leading all corporate planning requirements of the accounts

• Managing and Training Junior Planners of the team

• Manage and deal with client’s day to day needs

Accounts Handled:

• Jollibee Foods Corporation

o Chowking

o Burger King

o Panda Express

o Pho 24

6) Planning Manager – September 2018-May 2019

UM Philippines

Responsibilities:

• Overall lead in strategizing from ATL to Digital media for key accounts of the Business Unit

• Manage and deal with client’s day to day needs

• Acquiring new business for the company

Accounts Handled:

• Johnson and Johnsons Philippines (Johnson’s Baby)

• Western Union (APAC Market-Philippines, Singapore, Malaysia, Thailand, Myanmar, Vietnam, Taiwan) 7) Senior Integrated Media Planner – November 2017-September 2018 UM Philippines

Responsibilities:

• Overall lead in strategizing from ATL to Digital media for key accounts of the Business Unit

• Manage and deal with client’s day to day needs

Accounts Handled:

• Johnson and Johnson Philippines (Listerine, OTC Brands – Bactidol, Imodium, Sinutab, Benadryl)

• Western Union (Philippines)

8) Senior Integrated Media Planner – November 2013-November 2017 Carat Philippines Inc.

Responsibilities:

• Overall lead in strategizing from ATL to Digital media for key accounts of the Business Unit

• Manage and deal with client’s day to day needs

• Part of the Pitching team of the agency

Accounts Handled:

• Diageo

• Chevrolet

• Philippine Seven Corporation

• CDO Foodsphere Inc.

• Lamoiyan Corporation

• AF Payments-Beep

9) Account Executive – May 2013-November 2013

Adquarters Network Inc.

Responsibilities:

• Acquire new projects by meeting with potential clients to discuss their advertising needs

• Work with pertinent members of the team to devise a campaign that would meet the client’s brief and budget

• Manage the client at all stages of the campaign

EDUCATION

• University of Santo Tomas (2009-2013)

Espana, Manila, Philippines

Bachelor of Arts Major in Communication Arts

• Dominican College (2005-2009)

Blumentritt, San Juan City, Philippines

• Dominican School Manila (1999-2005)

Lacson, Manila, Philippines

RECENT SEMINARS AND WORKSHOPS ATTENDED

• E-commerce and Retail Asia

Cubao, Manila

May 2025

• Tiktok x Watsons Workshop

Shanghai China

October 2024

• Facebook Blueprint Workshop

Taguig City

March 2018

• Ascendant: Media Congress 2017

Baguio City

September 2017

• Google Green and Blue Belt Certification

Taguig City

April 2017

• CDM Digital Training

Ortigas City

April 2017

REFERENCES

References are available upon request.

Contact this candidate