UX/Product Designer

TASNEEM SINGAPOREWALA

+1-917-***-**** ****************@*****.*** tasneemsingaporewala.com

Strategic and detail-oriented UX/Product Designer with nearly 4 years of experience blending user research, digital marketing, and AI-compatible design to craft intuitive, scalable, and inclusive digital experiences. Adept at transforming complex workflows and behavioral insights into engaging, user-first solutions that meet both business and marketing goals. Proven ability to work autonomously and cross-functionally, leveraging research, analytics, and emerging AI tools to drive informed, accessible, and future-ready product decisions. EXPERIENCES

UX Designer at Kids First Montessori Dec 2024 - Jan 2025

● Designed and developed a responsive website that aligns with the school's brand identity, effectively showcasing its curriculum, values, and achievements to attract prospective parents hence increased user engagement by 30%.

● Optimized user experience by creating well-structured pages, including an informative "About Us" section, a comprehensive admissions page, and a dedicated review section to build trust and drive inquiries by 20%.

● Conducted user research and competitive analysis to inform design decisions and site structure for a school platform, aligning stakeholder goals with user needs.

● Developed and iterated designs using Figma based on stakeholder and user feedback.

● Integrated the school’s Facebook account and Google reviews page, creating a consistent digital presence that increased referral traffic by 38% and strengthened the school's online credibility. UX Designer at KidsVille Pediatrics & Walmart (Academic Projects) June 2024 - Nov 2024

● Led the development of a mobile site with online appointment booking system and digital form access for parents, significantly reducing wait times and administrative bottlenecks.

● Designed a mobile app user flow within 3 months using Figma, employing techniques such as storyboarding, sketching, wireframing, prototyping, and user testing.

● Conducted focus group research with five participants to refine early design concepts, resulting in a 27% increase in Net Promoter Score (NPS).

● Performed usability studies to identify user pain points in Walmart Pay and in-store features, driving actionable design improvements.

● Enhanced the Walmart website design to boost user satisfaction and increase engagement.

● Developed a centralized Wallet feature, providing seamless access to Walmart Cash, benefits, in-store account scanning, and digital receipt storage for streamlined returns DIGITAL MARKETING EXPERIENCES 2009 - 2013

Frogin Media - Co-founder & Digital Marketing Lead Go Fish Entertainment - Assistant Marketing Manager Schematic Digital - Business development & Digital Marketing specialist(junior)

● Crafted marketing strategies with a user-first approach to attract new clients and boosted user engagement by 30% through delivering intuitive and accessible campaigns.

● Designed campaigns that elevated brand awareness while prioritizing seamless, enjoyable user experiences across different platforms.

● Managed marketing budgets to optimize user reach, delivering tailored ATL and BTL activities that met diverse client & audience needs, including product launches & promotions aligned with brand messaging and user engagement strategies.

● Delivered integrated digital solutions for brands like Kellogg’s India, Vaseline, and Times LIT Fest, ensuring a cohesive and user-friendly experience across channels.

● Developed cross-platform campaign strategies (Facebook, Twitter, Google AdWords) with a focus on user engagement and interaction, enhancing audience connection by 35%.

● Facilitated cross-team collaboration on innovative projects, enhancing team synergy and driving successful outcomes. SKILLS

User Research & Testing: Mixed Methods Research, Interviews, Surveys, Usability Testing, Concept Testing, A/B Testing Tools & Platforms: Figma,Adobe XD, Miro, UserTesting, Hotjar, Google Analytics, Jira, Agile Workflows UX Design & Strategy: Information Architecture, Wireframing, Prototyping, Responsive Design, Accessibility, Design Systems Product Thinking: User Personas, Behavior Insights, Problem Solving, Stakeholder Communication, Journey Mapping Soft Skills: Independent Execution, Strategic Collaboration, Clear Communication, Adaptability EDUCATION

Google UX Design Professional Certification (2024) AI for Designers, IxDF (2025)

Masters in Commerce, Post Graduate Diploma in Business Management - University of Mumbai, Mumbai (2010)

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