Digital Marketing Professional - 10 Years of Experience
Resume:
MICHELLE SILER SCHMIDT
MARKETING PROFESSIONAL OVER 10 YEARS OF INDUSTRY EXPERIENCE
PORTFOLIO: https://revuproi.com
Marketing Manager HR Service Inc. Sandy, UT 10/2019 – 11/2022
Drove multi-channel digital strategies (SEO, PPC, social, influencer) that achieved a 28% increase in sales and a 250% boost in brand engagement.
Created new customer retention strategies that contributed an increase of 22% in client renewals.
Designed branded graphics and marketing collateral using Adobe Creative Suite, including digital ads, brochures, and event signage, increasing visual consistency and brand recognition.
Led internal and external communications strategy, ensuring consistent brand voice across web, email, and social media.
Developed and implemented automated lead nurturing workflows in HubSpot, decreasing response time by 44% and increasing conversions by 39%.
Implemented retargeting campaigns via Facebook Pixel and Google Ads, growing repeat customer rates by 49%.
Negotiated ad tech and SaaS vendor contracts, reducing costs by 47% while maintaining quality.
Create and maintain design standards and creative assets for 3 brands.
PPC & Digital Account Manager Upwork (Freelance) Remote 08/2015 – 10/2019
Oversaw PPC campaigns for 50+ clients, managing $2M+ in annual ad spend with a focus on ROI and lead generation.
Alignment of profit, expenses and KPIs for clients.
Increased SEO traffic by 43% and session durations by 129% via keyword-rich content revamps.
Improved client retention by 39% through strategic consultation and account growth planning.
Strategized and executed full funnel retargeting campaigns, boosting engagement by 25%.
Redesigned and optimized Google and Facebook Ads campaigns to maximize conversion value.
Elevated user experience with chatbots and personalization, increasing engagement by 55%.
PROFESSIONAL EXPERIENCE
Performance Marketing Manager Mattison Avenue Salon Suites & Spa Remote 11/2022 – 04/2025
Strategically planned and implemented a comprehensive multi-channel marketing strategy (SEO, PPC, social media, and influencer campaigns), resulting in a 28% surge in sales and a 250% boost in brand engagement.
Managed advertising & marketing budget and reduced marketing costs by 12% by leveraging project management software.
Leveraged data, analytics and segmentation to increase email marketing effectiveness by 45% for open rates and 30% for click-through rates with segmented campaigns.
Accelerated Instagram engagement by 260% and follower growth by 40% within 6 months through influencer and content strategy.
Managed and mentored a team of marketing and design professionals, reducing project turnaround time by 24% through process automations.
Enhanced lead response time by 44% using HubSpot's automated CRM workflows, boosting conversion rates by 39%.
Directed the redesign of two mobile-optimized websites, growing traffic by 43% and conversions by 68%.
Crafted and distributed press releases that secured placements in local and industry-specific publications.
Produced promotional and explainer videos, coordinating scripting, voiceover, editing, and post-production for product launches and campaigns.
EDUCATION
Digital Media Institute
Bachelor of Arts, Marketing & Communications - Sacred Heart University
Associate of Arts, Communications - Richland College
SKILLS
AI & Data Driven Marketing
Lead Generation & Funnel Optimization
SEO & PPC Campaigns
Social Media & Graphics
Marketing Strategy
Adobe Creative Suite
HubSpot Sales & Marketing
Team Leadership
Customer-Centric Mindset
**********@*****.***
McKinney, TX USA
linkedin.com/in/revuproi
SUMMARY
Highly accomplished Digital Marketing Professional with over 10 years of experience driving growth through strategic digital marketing initiatives, brand strategy, and revenue acceleration. Proven ability to develop and execute high-impact, multi-channel campaigns that enhance brand recognition, accelerate lead generation, and improve customer loyalty. Demonstrates collaborative leadership to drive the successful attainment of strategic goals through cross-functional teamwork and shared accountability. Expertise in managing large budgets, providing effective leadership to cross-functional teams, and leveraging data analytics to inform marketing strategies and optimize performance. Adept at incorporating SEO/SEM, email marketing, social media management, content strategy, marketing automation, and influencer collaborations to amplify brand presence and boost conversion rates.
CONTACT
CERTIFICATIONS
Digital Advertising
Google Ads
Google Display
Google Creative
Google Analytics
HubSpot Content Strategy
Facebook Social Media
SEM Rush Marketing Analysis
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