Art Director Graphic Designer

G U S T A V O F E R N Á N D E Z

ART DIRECTOR / SENIOR DESIGNER

CERTIFICA TIONS

786-***-**** ****@***********.*** www.gufadesigns.com Coral Springs, FL 33063 Pure Red - Pompano Beach, FL.

Production Artist

2019 - Present

• Create weekly ads for grocery retailers.

• Retouch product images that will be place on advertising materials. Joe Bonamassa

J&R Adventures Official - Deerfield Beach, FL.

Art Director

2013 - 2018

• Developed and executed a successful advertising campaign for the company.

• Collaborated with a team of designers and copywriters to create a visually stunning website for a new product launch, resulting in a 40% increase in website traffic and a 20% increase in conversions.

• Create awesome eye catcher brochures, packaging, newsletters, email blasts, banners, billboards, CD and DVD covers, magazine concerts, and arts. Protection & Ballistics, LLC - Weston, FL.

Art Director / Marketing Consultant

2012 - 2013

• Collaborated with copywriters in the creation of a successful social media marketing strategy resulting in a 30% increase in engagement and a 20% increase in sales.

• Helped a team of developers with the creation of a new company website design to grow website traffic & online sales.

• Managed the production of a successful print and large format advertising campaign.

• Developed a brand new protective packaging allowing the overseas delivery of products with no shipping damages.

Art Director

Smoke Inn - Boynton Beach, FL. 2018 - 2019

• Developed collateral for cigars brands such as: Displays, marketing, Events and packaging materials to support product branding strategies.

• Coordinated, created and scheduled videos, animations, photography sessions and periodic updates to company website.

• Created personalized cigar packaging for multiple monthly promotions offered by the store.

STRENGTHS

SKILLS

• Adobe Creative Suite

(Photoshop, InDesign & Illustrator)

• Photography

• AI Knowledge

• Web Design

• Video Direction & Editing

(Final Cut Pro & After Effects)

• Appreciation of feedback

• Adaptability

• Team player mentality

• Collaboration skills

• Ability to compromise

• Brand Development Manage the

creation of visually stunning

campaigns that boost brand

recognition and increase sales.

• Team Collaboration Mentor and

train junior art directors to improve

their design skills and productivity.

• Highly skilled in printing, digital

printing and large formats.

• Attention to detail, Focus on

planning, Time management skilled.

SUMMARY

EXPERIENCE

Creative and strategic Art Director with over 12 years of experience, a passion for storytelling, and a track record of developing successful campaigns across various mediums, including print, digital, and social media. Skilled in managing teams and timelines, adept at building strong relationships with clients, resulting in a significant increase in repeat business.

Hener Group Advertising USA - Miramar, FL.

Senior Graphic Designer

2009 - 2012

• Developed and delivered creative concepts for brand, seasonal and product launches.

• Managed visual execution of multi-channel assets including emails, digital ads, direct mail, TV Ads, social, onsite, retail, partnerships, and experiential. Mentored graphic design teams & creatives.

• Directed photo and video shoots to ensure flawless execution of marketing team concepts.

• Mentored graphic design teams & creatives.

• Adobe Creative Suite Certified Adobe Issued May 2002

• Warner Bros. Venezuela Certified Graphic Designer Issued Nov 2000

• Walt Disney Pictures Venezuela Certified Graphic Designer Issued Oct 2000

• Twentieth Century Fox Venezuela Certified Graphic Designer Issued Oct 2000 LANGUAGES

Spanish

English

EDUCA TION

• Bachelor of Graphic Design

Instituto Villasmil de Leon de Caracas.

July 1993 - June 1996

Caracas - Venezuela

• Bachelor of Advertising

Instituto de Nuevas Profesiones Caracas.

February 1994 - August 1998

Caracas - Venezuela

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