G U S T A V O F E R N Á N D E Z
ART DIRECTOR / SENIOR DESIGNER
CERTIFICA TIONS
786-***-**** ****@***********.*** www.gufadesigns.com Coral Springs, FL 33063 Pure Red - Pompano Beach, FL.
Production Artist
2019 - Present
• Create weekly ads for grocery retailers.
• Retouch product images that will be place on advertising materials. Joe Bonamassa
J&R Adventures Official - Deerfield Beach, FL.
Art Director
2013 - 2018
• Developed and executed a successful advertising campaign for the company.
• Collaborated with a team of designers and copywriters to create a visually stunning website for a new product launch, resulting in a 40% increase in website traffic and a 20% increase in conversions.
• Create awesome eye catcher brochures, packaging, newsletters, email blasts, banners, billboards, CD and DVD covers, magazine concerts, and arts. Protection & Ballistics, LLC - Weston, FL.
Art Director / Marketing Consultant
2012 - 2013
• Collaborated with copywriters in the creation of a successful social media marketing strategy resulting in a 30% increase in engagement and a 20% increase in sales.
• Helped a team of developers with the creation of a new company website design to grow website traffic & online sales.
• Managed the production of a successful print and large format advertising campaign.
• Developed a brand new protective packaging allowing the overseas delivery of products with no shipping damages.
Art Director
Smoke Inn - Boynton Beach, FL. 2018 - 2019
• Developed collateral for cigars brands such as: Displays, marketing, Events and packaging materials to support product branding strategies.
• Coordinated, created and scheduled videos, animations, photography sessions and periodic updates to company website.
• Created personalized cigar packaging for multiple monthly promotions offered by the store.
STRENGTHS
SKILLS
• Adobe Creative Suite
(Photoshop, InDesign & Illustrator)
• Photography
• AI Knowledge
• Web Design
• Video Direction & Editing
(Final Cut Pro & After Effects)
• Appreciation of feedback
• Adaptability
• Team player mentality
• Collaboration skills
• Ability to compromise
• Brand Development Manage the
creation of visually stunning
campaigns that boost brand
recognition and increase sales.
• Team Collaboration Mentor and
train junior art directors to improve
their design skills and productivity.
• Highly skilled in printing, digital
printing and large formats.
• Attention to detail, Focus on
planning, Time management skilled.
SUMMARY
EXPERIENCE
Creative and strategic Art Director with over 12 years of experience, a passion for storytelling, and a track record of developing successful campaigns across various mediums, including print, digital, and social media. Skilled in managing teams and timelines, adept at building strong relationships with clients, resulting in a significant increase in repeat business.
Hener Group Advertising USA - Miramar, FL.
Senior Graphic Designer
2009 - 2012
• Developed and delivered creative concepts for brand, seasonal and product launches.
• Managed visual execution of multi-channel assets including emails, digital ads, direct mail, TV Ads, social, onsite, retail, partnerships, and experiential. Mentored graphic design teams & creatives.
• Directed photo and video shoots to ensure flawless execution of marketing team concepts.
• Mentored graphic design teams & creatives.
• Adobe Creative Suite Certified Adobe Issued May 2002
• Warner Bros. Venezuela Certified Graphic Designer Issued Nov 2000
• Walt Disney Pictures Venezuela Certified Graphic Designer Issued Oct 2000
• Twentieth Century Fox Venezuela Certified Graphic Designer Issued Oct 2000 LANGUAGES
Spanish
English
EDUCA TION
• Bachelor of Graphic Design
Instituto Villasmil de Leon de Caracas.
July 1993 - June 1996
Caracas - Venezuela
• Bachelor of Advertising
Instituto de Nuevas Profesiones Caracas.
February 1994 - August 1998
Caracas - Venezuela